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  • Driving Education Marketing
    with Analytics
    Higher Education Marketing uses an analytics-driven approach to help colleges and universities reach their targeted student audiences through search engines, mobile smartphones, text messaging, email newsletters and social media. This continuous data-based process involves four steps:
  • 1. Measure
    Define your website goals and calibrate your school’s analytics to measure online and offline marketing initiatives.
  • 2. Report
    Review regular reports to track the performance of your school’s marketing tactics, maximizing lead generation and student recruiting strategies.
  • 3. Analyze
    Study key performance indicators, such as goal conversion rates, for each individual marketing tactic, including search engine optimization, pay per click and social media.
  • 4. Optimize
    Drive continuous improvements and increase the ROI of your education marketing strategies by testing new variations of your content, website layout and calls to action.
How do our Education Marketing Services apply to you?
Are you a Career College?Are you a Community College or University?

Higher Education Marketing Services

Higher Education Marketing offers Internet marketing services for schools, universities, and community colleges around the world. With a focus on Search Engine Optimization (SEO), Pay Per Click Marketing, and Google Analytics, HEM's expertise can improve your return on investment (ROI) and increase your education lead generation.

More importantly, HEM's techniques provide an unparalleled level of transparency, using Google Analytics to analyze and evaluate the effectiveness of each and every education marketing initiative, from online SEO, Pay Per Click, and Social Media Marketing, to offline print campaigns.

Google Analytics

Google Analytics

Search Engine<br />Optimization

Search Engine
Optimization

Pay Per Click<br />Marketing

Pay Per Click
Marketing

Social Media Marketing

Social Media Marketing

Google Maps &<br />Local Search

Google Maps &
Local Search

Web Design &<br />Development

Web Design &
Development

Mobile Marketing

Mobile Marketing

Short Message<br />Service (SMS)

Short Message
Service (SMS)

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Google’s GoMo Campaign January 19, 2012 (2 weeks ago)
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