Higher Education Marketing

What is the SEO process?

September 30, 2010


What is the SEO process? The Search Engine Optimization process involves numerous interlocking techniques designed to enhance the rankings of your school’s website for targeted keywords. The SEO for Schools process includes: Keyword Research Keywords are the words or word…read_more



Why SEO for Higher Education Websites?


Nearly 80% of website traffic comes from search engines. Trouble is, it isn’t enough to just put up a site and hope for the best. To really benefit from search engines, your school, university, or community college’s website needs to…read_more



Web Analytics Explained

September 22, 2010


Are you just getting started with Web Analytics? A little confused about some of the terminology being tossed around? Too shy to ask someone what the differences between a page view and a visit are? Click here for a handy HEM recap of common terms used in Web Analytics.Are you just getting started with Web Analytics? A little confused about some of the terminology being tossed around? Too shy to ask someone what the differences between a page view and a visit are? Click here for a handy HEM recap of common terms used in Web Analytics.read_more



I use Google Adwords but need some help

September 10, 2010


I’m using Google Adwords but need help with management and maintenance. With so many schools competing in an ever-changing landscape, it’s essential to properly manage and maintain a Google Adwords account. If you don’t, you are simply not making the…read_more



What is my Google Adwords ROI?


  I’m using Google Adwords but I don’t know what my ROI is… When it comes to Pay Per Click marketing (Google Adwords), measuring your Return on Investment (ROI) is critical. If your account is not properly structured, you are…read_more



I’m new to Google Adwords


  I’m new to Google Adwords. Google Adwords (aka Pay Per Click Marketing) is a Search Engine Marketing tactic that places keyword-relevant ads or sponsored listings on Google’s search engine results page. It is an extremely effective way to get…read_more