Archives for September 2010 | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

What is the SEO process?

September 30, 2010


What is the SEO process? The Search Engine Optimization process involves numerous interlocking techniques designed to enhance the rankings of your school’s website for targeted keywords. The...read_more

What is the SEO process? The Search Engine Optimization process involves numerous interlocking techniques designed to enhance the rankings of your school’s website for targeted keywords. The SEO for Schools process includes: Keyword...read_more

CATEGORIES: services, sub-seo, sub-services




Why SEO for Higher Education Websites?


Nearly 80% of website traffic comes from search engines. Trouble is, it isn’t enough to just put up a site and hope for the best. To...read_more

Nearly 80% of website traffic comes from search engines. Trouble is, it isn’t enough to just put up a site and hope for the best. To really benefit from search engines,...read_more

CATEGORIES: services, sub-seo, sub-services




Web Analytics Explained

September 22, 2010


In this edition of the Higher Education Marketing newsletter, we’ll be looking at the increasingly important world of Web Analytics and what it means to...read_more

In this edition of the Higher Education Marketing newsletter, we’ll be looking at the increasingly important world of Web Analytics and what it means to your school’s website and web...read_more

CATEGORIES: Analytics, Blog

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I use Google Adwords but need some help

September 10, 2010


I’m using Google Adwords but need help with management and maintenance. With so many schools competing in an ever-changing landscape, it’s essential to properly manage and...read_more

I’m using Google Adwords but need help with management and maintenance. With so many schools competing in an ever-changing landscape, it’s essential to properly manage and maintain a Google Adwords account....read_more

CATEGORIES: services, sub-ppc, sub-services




What is my Google Adwords ROI?


  I’m using Google Adwords but I don’t know what my ROI is… When it comes to Pay Per Click marketing (Google Adwords), measuring your Return on...read_more

  I’m using Google Adwords but I don’t know what my ROI is… When it comes to Pay Per Click marketing (Google Adwords), measuring your Return on Investment (ROI) is critical. If...read_more

CATEGORIES: services, sub-ppc, sub-services




I’m new to Google Adwords


  I’m new to Google Adwords. Google Adwords (aka Pay Per Click Marketing) is a Search Engine Marketing tactic that places keyword-relevant ads or sponsored listings on...read_more

  I’m new to Google Adwords. Google Adwords (aka Pay Per Click Marketing) is a Search Engine Marketing tactic that places keyword-relevant ads or sponsored listings on Google’s search engine results page....read_more

CATEGORIES: services, sub-ppc, sub-services