Higher Education Marketing

Registration Discount for the SEMM Forum

March 30, 2011


The third annual Strategic Enrolment Marketing and Management Forum (SEMM Forum) is just around the corner, and Higher Education Marketing is proud to offer newsletter members a registration discount. To save $100, simply register by March 31st with this special…read_more



Higher Education Marketing at the Strategic Enrolment Marketing and Management Forum

March 29, 2011


Higher Education Marketing will be attending the third annual Strategic Enrolment Marketing and Management Forum in Toronto on April 14th. Find out more about the event and a special registration discount.read_more



The Benefit to Linking Google Products

March 25, 2011


Is there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.read_more



The Wonderful World of Google Products


There is much more to Google than search. Higher Education Marketing uses a combination of Google products to deliver analytics driven marketing results. Click here to discover the wonderful world of Google Products.read_more



Yahoo Launches Search Direct

March 23, 2011


Yahoo is hoping to take a bite out of Google Instante with the launch of a new product: ‘Search Direct’. On the surface, this isn’t much different from what Google is doing. The site offers results with every new character…read_more



Keyword Advertising Lives on in BC

March 21, 2011


The Supreme Court in British Columbia has refused to grant an injunction sought by the province’s Private-Career Training Institutions Agency (PCTIA) to stop Vancouver Career College, CDI College, and Vancouver College of Art and Design  from using Pay Per Click…read_more



Canadians Love the Internet

March 16, 2011


We have spent a lot of time on the Higher Education Marketing website explaining how important it is for your school to maximize its Web presence and online marketing strategies. If you’re still unconvinced, consider this report from the Globe…read_more



ROI Goal Setting

March 10, 2011


In the latest Higher Education Marketing Newsletter, we went over the basics of improving your school’s Return on Investment (ROI). In that edition we touched on the importance of goal setting as a starting point to improving your ROI, but…read_more



The SEO Rapper Battles the PPC MC

March 2, 2011


A little while ago we brought you the lyrical genius of the SEO Rapper tackling page rank. It seems that video sparked a bit of a rivalry, as a new contender emerged to challenge his Web marketing rhymes. The SEO…read_more



Higher Education Marketing ROI Primer


What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.read_more