Archives for April 2011 | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

Google Analytics Version 5 Now Open to Everyone

April 28, 2011


Google has announced that the new version (version 5) of Google Analytics is now available to everyone. If your school has a Google Analytics account...read_more

Google has announced that the new version (version 5) of Google Analytics is now available to everyone. If your school has a Google Analytics account (and you should), you can...read_more

CATEGORIES: Analytics, Blog

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Google Map Maker Opens Up

April 20, 2011


We've talked about the importance of utilizing Google places, and of ensuring that all your campus locations are properly listed in local searches and interactive...read_more

We've talked about the importance of utilizing Google places, and of ensuring that all your campus locations are properly listed in local searches and interactive maps. In fact, by linking...read_more

CATEGORIES: Blog, News

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Analytics-Driven Marketing for Colleges and Universities

April 19, 2011


Analytics-driven marketing can remove the guesswork from your school’s marketing. More and more prospective students use the Internet to find programs and schools, which means that...read_more

Analytics-driven marketing can remove the guesswork from your school’s marketing. More and more prospective students use the Internet to find programs and schools, which means that colleges and universities need to...read_more

CATEGORIES: Analytics, Education Marketing

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Come Meet Higher Education Marketing!


There’s another exciting and busy summer ahead for Higher Education Marketing, and that’s just the way we like it! To find out more about our...read_more

There’s another exciting and busy summer ahead for Higher Education Marketing, and that’s just the way we like it! To find out more about our analytics-driven marketing approach, why not...read_more

CATEGORIES: Newsletter




Bing Gains Search Engine Market Share From Google

April 12, 2011


We've talked about the search wars in the past, and it looks like the battle for market share is only picking up steam with time....read_more

We've talked about the search wars in the past, and it looks like the battle for market share is only picking up steam with time. In March, Bing was able...read_more

CATEGORIES: Blog, News

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Branded and Non-Branded Keywords for SEO

April 11, 2011


As we have often discussed, keyword research is an absolutely necessary part of the SEO process. It is imperative for schools to make sure they...read_more

As we have often discussed, keyword research is an absolutely necessary part of the SEO process. It is imperative for schools to make sure they have selected the best possible...read_more

CATEGORIES: Analytics, Blog, SEO

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Google AdWords Phone Support

April 6, 2011


Advertisers with Google AdWords have another method to to get in touch with the company, as Google has announced it will now be providing phone support. As...read_more

Advertisers with Google AdWords have another method to to get in touch with the company, as Google has announced it will now be providing phone support. As we have discussed, AdWords allows...read_more

CATEGORIES: Blog, Pay per Click

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