04/2011 Posts

Google has announced that the new version (version 5) of Google Analytics is now available to everyone. If your school has a Google Analytics account (and you should), you can see the new version for yourself by signing in and…

We’ve talked about the importance of utilizing Google places, and of ensuring that all your campus locations are properly listed in local searches and interactive maps. In fact, by linking these listings with other Google products (like Google Adwords), you…

More and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.

Higher Education Marketing will be attending three great industry conferences in May and June. Find out more about SEO for schools and analytics-driven marketing at these important events.Higher Education Marketing will be attending three great industry conferences in May and June. Find out more about SEO for schools and analytics-driven marketing at these important events.

We’ve talked about the search wars in the past, and it looks like the battle for market share is only picking up steam with time. In March, Bing was able to jump up to a 30% share of the U.S.…

We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.

Advertisers with Google AdWords have another method to to get in touch with the company, as Google has announced it will now be providing phone support. As we have discussed, AdWords allows companies to bid on keywords in order to appear…