Higher Education Marketing

Why Your School Needs to go Mobile

June 30, 2011


source 2012 is expected to be the year smart phones and tablet computers will take over laptops. A recent survey shows that 98 per cent of students already own a cell phone, and that half of them are smart phones.…read_more



Google: One Billion Served

June 28, 2011


Google became the first Internet company to claim over 1 billion unique users in a single month on its websites. According to data from comScore, Google-owned websites, which include its search engine, Gmail and YouTube, among others, racked up more than a billion…read_more



What is your Community College’s Share of Social Media Voice?

June 21, 2011


Using social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if you are not doing it, and doing it well, your approach to marketing and communications is definitely behind the times.…read_more



Nom de la gagnante de l’iPad au concours HEM de la conférence ACCC

June 16, 2011


Higher Education Marketing a organisé un nouveau concours Mobile SMS lors de la conférence ACCC de cette année. Nous sommes fiers d’annoncer le nom de la gagnante, Madame Claudette Goulard du Collège Boréal, qui a remporté un tout nouvel iPad…read_more



ACCC Conference iPad Winner


Higher Education Marketing held another Mobile SMS contest at this year’s ACCC Conference, and we are proud to announce the winner. Congratulations to Claudette Goulard from Collège Boréal, who took home a brand new iPad 2. In order to win…read_more



Higher Education Marketing Sponsors WAC “Unconference”

June 14, 2011


Higher Education Marketing will be sponsoring the Web Analytics Canada Unconference on June 22nd. The unique conference, which will be held at Cirque du Soleil in Montreal, has been organized by Stéphane Hamel and Gautier Lemesle, an analyst at Cirque…read_more



Higher Education Marketing Sponsors WAC "Unconference"


Higher Education Marketing will be sponsoring the Web Analytics Canada Unconference on June 22nd. The unique conference, which will be held at Cirque du Soleil in Montreal, has been organized by Stéphane Hamel and Gautier Lemesle, an analyst at Cirque…read_more



IBM Smart Cloud for Education: Taking Recruitment Solutions Into the Cloud?

June 9, 2011


IBM announced last week the launch of a new cloud computing suite, the IBM Smart Cloud for Education. Based on its “Watson” brain technology (famous for winning the famous quiz show “Jeopardy!”and knocking down the two long-time world champions last year),…read_more



The importance of Social Media Monitoring and Engagement

June 7, 2011


You may think that Facebook is only useful to look at pictures of your high school buddies, but social media sites like Twitter, LinkedIn and the aforementioned Zuckerberg creation can help create real time word of mouth marketing for your programs,…read_more



Changes to "Directions" Links in Adwords

June 3, 2011


Google Adwords will soon be making changes to “directions” clicks in ads with location extensions. “Directions” is a feature that enables customers to map the quickest route from where they are located to a business they want to visit. Location extensions with “directions”…read_more