Archives for October 2011 | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

St-Lawrence Releases Promotional Videos

October 31, 2011


St. Lawrence College has launched an innovative promotional video campaign. The campaign is a series of five second video clips which promote the school's four brand taglines: Get Ready...read_more

St. Lawrence College has launched an innovative promotional video campaign. The campaign is a series of five second video clips which promote the school's four brand taglines: Get Ready For The Next Big Thing:...read_more

CATEGORIES: Blog, Content Development, News, Social Media Marketing

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BCCCA Google Analytics for Improved Lead Generation Presentation

October 30, 2011


Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly important role that Google Analytics...read_more

Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly important role that Google Analytics plays in today’s education marketing....read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, News

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Les étudiants demandent au gouvernement fédéral de rendre l’éducation postsecondaire au Canada plus accessible

October 28, 2011


Au début de la semaine, la Fédération canadienne des étudiantes et étudiants (FCÉÉ) a présenté au gouvernement sa vision de ce que devrait être l’éducation...read_more

Au début de la semaine, la Fédération canadienne des étudiantes et étudiants (FCÉÉ) a présenté au gouvernement sa vision de ce que devrait être l’éducation postsecondaire au Canada : une...read_more

CATEGORIES: Leblog

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Students Ask the Government to Increase Access to Post-Secondary Education


Canadian Federation of Students' Ad

Earlier this week, the Canadian Federation of Students (CFS) presented the government with their vision for Canadian post-secondary education: it should be more accessible, and...read_more

Earlier this week, the Canadian Federation of Students (CFS) presented the government with their vision for Canadian post-secondary education: it should be more accessible, and of a higher quality. [caption id="attachment_2681"...read_more

CATEGORIES: Blog, News

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Google Analytics Unveils Flow Visualization

October 27, 2011


Google Analytics recently unveiled a new tool which promises to make the process of analyzing the paths visitors take on a website much more intuitive. Called "Flow Visualization", the...read_more

Google Analytics recently unveiled a new tool which promises to make the process of analyzing the paths visitors take on a website much more intuitive. Called "Flow Visualization", the new tool displays a visual...read_more

CATEGORIES: Analytics, Blog, News

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School Allows Application Via Mobile Device

October 25, 2011


Mobile Devices

It hasn't been an easy couple of years for law school enrolment. Applications have been their lowest since 2001, and dropped 11.5 percent between 2010...read_more

It hasn't been an easy couple of years for law school enrolment. Applications have been their lowest since 2001, and dropped 11.5 percent between 2010 and 2011. The main driver...read_more

CATEGORIES: Blog, Mobile Marketing

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Higher Education Marketing at the BCCCA Conference

October 23, 2011



Higher Education Marketing founder Philippe Taza will be speaking at this year’s British Columbia Career Colleges Association (BCCCA) Conference (October 27-29 at the River Rock...read_more


Higher Education Marketing founder Philippe Taza will be speaking at this year’s British Columbia Career Colleges Association (BCCCA) Conference (October 27-29 at the River Rock Casino Resort in Richmond, BC). The BCCCA is...read_more

CATEGORIES: Newsletter




L’Université de la Nouvelle-Orléans se munit d’un système de GRC

October 21, 2011


L’Université de la Nouvelle-Orléans a annoncé récemment qu’elle utiliserait désormais un système de gestion de la relation clients (GRC) pour simplifier son processus d’admission et...read_more

L’Université de la Nouvelle-Orléans a annoncé récemment qu’elle utiliserait désormais un système de gestion de la relation clients (GRC) pour simplifier son processus d’admission et de recrutement. Elle espère ainsi...read_more

CATEGORIES: Leblog

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The University of New Orleans Adopts a CRM System


Why School are Adopting CRM Software

The University of New Orleans recently announced that from now on, they would use a customer relationship management system (CRM) to simplify their admissions and...read_more

The University of New Orleans recently announced that from now on, they would use a customer relationship management system (CRM) to simplify their admissions and recruitment process. By doing so,...read_more

CATEGORIES: Blog, Education Lead Generation, News

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QR Codes for Education Marketing

October 20, 2011


QR Codes

At one time, a prospective student would pick up brochure if they wanted to learn more about a school. In today's digtial age, however, students...read_more

At one time, a prospective student would pick up brochure if they wanted to learn more about a school. In today's digtial age, however, students are much more likely to...read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

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