Archives for January 2012 | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

Canadian Career Colleges on the Rise

January 31, 2012


Whether it is a result of a slumping job market or the lingering effect of the global economic downturn, Canadian career and community colleges are...read_more

Whether it is a result of a slumping job market or the lingering effect of the global economic downturn, Canadian career and community colleges are seeing a rise in applications...read_more

CATEGORIES: Blog, News

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Mount Allison University Launches Mobile App

January 30, 2012


MTA Datatel MOX

Mount Allison University has launched a new free mobile app. The university, based in Sackville, New Brunswick, introduced the app this week to give students,...read_more

Mount Allison University has launched a new free mobile app. The university, based in Sackville, New Brunswick, introduced the app this week to give students, alumni and prospective applicants 24-hour...read_more

CATEGORIES: Blog, Mobile Marketing, News

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Google Updates Top Search Queries Feature

January 26, 2012


Google continues their busy pace, announcing an update to their Top Search Queries feature. In the past, Google reported the average position of all URLs from...read_more

Google continues their busy pace, announcing an update to their Top Search Queries feature. In the past, Google reported the average position of all URLs from your site for any given...read_more

CATEGORIES: Analytics, Blog

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Google Shutters Urchin

January 24, 2012


Spring cleaning is coming early at Google, with the search engine giant announcing that they will be shutting down numerous products, including Urchin Software. The...read_more

Spring cleaning is coming early at Google, with the search engine giant announcing that they will be shutting down numerous products, including Urchin Software. The writing may have been on...read_more

CATEGORIES: Analytics, Blog, News

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Web Design Tips to Improve Lead Generation


Improved lead generation starts with the bare bones foundations of your site: web design. Putting it simply, if the design of your website is clumsy...read_more

Improved lead generation starts with the bare bones foundations of your site: web design. Putting it simply, if the design of your website is clumsy or misguided, it will undermine...read_more

CATEGORIES: Blog, Education Lead Generation, Web Design and Development

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Google’s GoMo Campaign

January 19, 2012


Mobile Best Practises - GoMo

As we've said many times in the past, the future of education marketing is mobile. By all accounts, 2012 is set to be the year...read_more

As we've said many times in the past, the future of education marketing is mobile. By all accounts, 2012 is set to be the year where smartphones finally overtake laptops...read_more

CATEGORIES: Blog, Mobile Marketing

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Improving Your Site’s Usability

January 18, 2012


Everyone wants a flashy, visually stimulating website. But the truth is, the success of your school site and program pages will most likely be determined...read_more

Everyone wants a flashy, visually stimulating website. But the truth is, the success of your school site and program pages will most likely be determined by one thing: usability. If...read_more

CATEGORIES: Blog, Web Design and Development

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Visit McMaster Campus With Google Street View

January 17, 2012


Google Maps Trike

McMaster University has become the first Canadian university campus to be included in Google’s Street View project. Google staff mapped the McMaster Campus walkways last July...read_more

McMaster University has become the first Canadian university campus to be included in Google’s Street View project. Google staff mapped the McMaster Campus walkways last July with a car and tricycle. The...read_more

CATEGORIES: Blog, News




Facebook’s New Insights Analytics Tool

January 16, 2012


Facebook recently upgraded their Insights analytics tool for business pages. In case you weren't aware of this tool, here's what the social network has to say about it:...read_more

Facebook recently upgraded their Insights analytics tool for business pages. In case you weren't aware of this tool, here's what the social network has to say about it: Facebook Insights offers the opportunity...read_more

CATEGORIES: Blog, Social Media Marketing

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How to Get Backlinks to Your Program Pages

January 13, 2012


  What are backlinks? In any serious discussion of Search Engine Optimization, you will hear the term “backlink”. A backlink (also known as an Inbound link) is...read_more

  What are backlinks? In any serious discussion of Search Engine Optimization, you will hear the term “backlink”. A backlink (also known as an Inbound link) is a link directed towards your...read_more

CATEGORIES: Blog, SEO

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