Higher Education Marketing

Competition for Foreign Students Heats Up

February 29, 2012


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Thinking of Redesign Your Website? Start Here!

February 28, 2012


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The Future of Viewbooks

February 23, 2012


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Survey Finds Students Going Mobile for School Research

February 21, 2012


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Facebook Page Tips for Your College Marketing Department

February 20, 2012


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2012 Horizon Report on Emerging Technologies in Higher Education

February 17, 2012


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The Benefits of Using a Sitemap

February 16, 2012


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Boost Your Online Presence With Sitemaps

February 14, 2012


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Changes With Analytics and at Googleplex

February 13, 2012


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Social Media as Addictive as Cigarettes and Alcohol

February 7, 2012


A new study is suggesting that social media sites like Facebook and Twitter may be more difficult to resist than cigarettes or alcohol. The study (conducted by a team from the University of Chicago’s Booth School of Business) which involved 205 people in Wurtzburg, Germany, analyzed addictive social media habits by polling participants, via smartphone. Participants were asked seven times a day (over the course of a week) whether they experienced a desire (to visit a social media site) within the past 30 minutes, and whether or not the succumbed to that desire. Desires were then gauged on a scale from mild to “irresistible.”

Social Media, Addictive?

Of the 10,558 responses recorded, 7,827 “desire episodes” were reported. The study will soon be published in the Psychological Science journal, but preliminary data the high rates of “self-control failures” related to social media services.

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