Archives for February 2012 | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

Competition for Foreign Students Heats Up

February 29, 2012


In the past, we've discussed how many North American schools have started using social media to target and recruit foreign students. Well, it now looks...read_more

In the past, we've discussed how many North American schools have started using social media to target and recruit foreign students. Well, it now looks more and more like these...read_more

CATEGORIES: Blog, News, Social Media Marketing

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Thinking of Redesign Your Website? Start Here!

February 28, 2012


Everything can use a good update now and again, and Web design is no different. Like school curriculums, facilities and other admin and marketing resources...read_more

Everything can use a good update now and again, and Web design is no different. Like school curriculums, facilities and other admin and marketing resources and materials, your college website...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development

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The Future of Viewbooks

February 23, 2012


We've discussed the importance of mobile-friendly Web resources and a strategic social media plan, but what does all this mean for the tried and true...read_more

We've discussed the importance of mobile-friendly Web resources and a strategic social media plan, but what does all this mean for the tried and true viewbook of old? As you all...read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

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Survey Finds Students Going Mobile for School Research

February 21, 2012


A new survey from Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (the National Research Center for College & University Admissions) asked nearly 2,300 college-bound high school students about their use...read_more

A new survey from Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (the National Research Center for College & University Admissions) asked nearly 2,300 college-bound high school students about their use of mobile devices, particularly when...read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

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Facebook Page Tips for Your College Marketing Department

February 20, 2012


As we’ve said many times before, a comprehensive social media plan is becoming a fundamental component of a well-rounded education marketing strategy. No matter how...read_more

As we’ve said many times before, a comprehensive social media plan is becoming a fundamental component of a well-rounded education marketing strategy. No matter how well intentioned this plan may...read_more

CATEGORIES: Blog, Social Media Marketing

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2012 Horizon Report on Emerging Technologies in Higher Education

February 17, 2012


EDUCAUSE Learning Initiative (ELI) and the New Media Consortium (NMC) recently released the 2012 Horizon Report (the 9th edition of this report), which examines emerging...read_more

EDUCAUSE Learning Initiative (ELI) and the New Media Consortium (NMC) recently released the 2012 Horizon Report (the 9th edition of this report), which examines emerging technology that will have an...read_more

CATEGORIES: Blog, Mobile Marketing, News

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The Benefits of Using a Sitemap

February 16, 2012


As we discussed in a previous post, sitemaps can help boost your online presence. Why, then, are they so underestimated? The issue tends to center on...read_more

As we discussed in a previous post, sitemaps can help boost your online presence. Why, then, are they so underestimated? The issue tends to center on the idea that if a...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, SEO, Web Design and Development

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Boost Your Online Presence With Sitemaps

February 14, 2012


With so much talk about mobile marketing and strategic social media plans, it can get easy for college webmasters to forget about some basic SEO...read_more

With so much talk about mobile marketing and strategic social media plans, it can get easy for college webmasters to forget about some basic SEO fundamentals that can help increase...read_more

CATEGORIES: Blog, Web Design and Development

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Changes With Analytics and at Googleplex

February 13, 2012


Some interesting changes happening in the Google world lately. First comes news that Google Analytics has updated the list of default search engines curated by...read_more

Some interesting changes happening in the Google world lately. First comes news that Google Analytics has updated the list of default search engines curated by Google. The update has included...read_more

CATEGORIES: Analytics, Blog

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Social Media as Addictive as Cigarettes and Alcohol

February 7, 2012


Social Media, Addictive?

A new study is suggesting that social media sites like Facebook and Twitter may be more difficult to resist than cigarettes or alcohol. The study...read_more

A new study is suggesting that social media sites like Facebook and Twitter may be more difficult to resist than cigarettes or alcohol. The study (conducted by a team from...read_more

CATEGORIES: Blog, News, Social Media Marketing

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