Higher Education Marketing

Facebook’s Groups for Schools

March 30, 2012


There are more changes on the way at Facebook. After having rolled out timeline, which includes milestones and a new cover photo, among other things, the social media giant is not testing a new feature that is directly related to higher education: Groups for Schools.

Facebook

This new feature will let colleges and universities create a separate and specific community limited solely to people with active school email addresses. Essentially, it limits the network to students and faculty, allowing them to create or join specialized groups within the site for specific classes, clubs and more. These subgroups are listed in an open group directory, which lets members browse and find groups relevant to their interests and needs. For a school, the potential advantages to this type of feature are huge, providing students and faculty a much more focused place to converge, discuss and meet new people (imagine being able to sign in to Facebook to discuss today’s English Lit final with that cute blonde).

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Optimizing Your College’s Press Releases

March 29, 2012


As we discussed in our post on using PR for SEO, press releases can be something of a hidden weapon in your college marketing department’s SEO arsenal. If used properly, SEO press releases can:

  • Provide backlinks from credible sites – increasing the rank of your program pages for relevant keywords
  • Boost your college’s online presence by increasing visibility on search engines and Google and Yahoo News
  • Provide thousands of headline impressions on RSS feeds (from blogs, relevant websites, news outlets, etc.)
  • Generate potential media coverage for your college

To get these benefits, you have to make sure your press release follows both PR and SEO best practices.

Here are some tips on optimizing your press releases:

Be News-y
This probably sounds silly, but it needs emphasizing: your press release has to have a news-y angle to it. Before you start panicking, however, take a moment to think about how much “news” a career college or university generates over the course of the year. From open houses, seminars, workshops to new programs, courses and faculty, there are countless PR opportunities. Make sure you take advantage of them.

Follow Typical PR Formatting
Press releases generally follow the same format, involving: a title, summary (usually in the form of a 1-2 line sub-headline), body, a paragraph or two about the college or university, and then the contact information. Don’t try to re-invent the wheel. Follow the standard format.

Titles and summaries should be keyword rich, and the body should include 1-2 quotes and be roughly 300 words in length. The “about us” paragraph, meanwhile, should be a sort of “elevator pitch” about your college.

Here is a typical PR template (which you can download online) that provides a visual cue to what we’ve just outlined:

PR Template

 

 

 

 

 

 

 

 

 

Click here for more tips on press release formatting.

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It’s a Snap – One Aussie University’s Bloody Viral Ad

March 28, 2012


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Google Analytics (Quietly) Adds Email Scheduling and PDF Reports

March 26, 2012


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Google Analytics Releases New Social Reports

March 20, 2012


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AppStar: University of Toronto Scarborough’s App Contest


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Google to Level the SEO “Playing Ground”?

March 19, 2012


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How Higher Education Helps the Economy

March 16, 2012


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SEO Checklist for 2012

March 15, 2012


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Yahoo Sues Facebook

March 14, 2012


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