Archives for May 2012 | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

Google’s Webmaster Academy Teaches You How to Manage and Optimize Your Site

May 24, 2012


Everyone wants their site to look good, to be engaging and interactive, and most importantly, to garner loyal visitors and boost business. But where do...read_more

Everyone wants their site to look good, to be engaging and interactive, and most importantly, to garner loyal visitors and boost business. But where do you start? We’ve discussed improving...read_more

CATEGORIES: Blog, Web Design and Development

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Google Adwords Launches Auction Insights Report


Google Adwords Top of Page Percent

Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make better informed optimization decisions (by...read_more

Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make better informed optimization decisions (by giving you a better idea...read_more

CATEGORIES: Analytics, Blog, Pay per Click

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7 quick tips to boost your students’ engagement for graduation

May 23, 2012


It’s Commencement time! It’s an exhilarating moment for graduates as they are closing a chapter of their life and are off to new adventures. It...read_more

It’s Commencement time! It’s an exhilarating moment for graduates as they are closing a chapter of their life and are off to new adventures. It is also a very important...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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Online lead Generation Best Practices for Higher Education Webinar Recap

May 18, 2012


Higher Education Marketing presented a webinar on May 17, 2012 discussing online lead generation for higher education. The webinar covered the basics of online lead...read_more

Higher Education Marketing presented a webinar on May 17, 2012 discussing online lead generation for higher education. The webinar covered the basics of online lead generation including: • Segmenting your prospects •...read_more

CATEGORIES: Blog, Education Lead Generation

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What Does Facebook’s IPO Mean for Education Marketing?

May 17, 2012


Facebook IPO

As you may have heard, Facebook is selling roughly 25% of its shares at $38 per share. This values the company at more than an...read_more

As you may have heard, Facebook is selling roughly 25% of its shares at $38 per share. This values the company at more than an astounding $100 billion, and makes...read_more

CATEGORIES: Blog, Social Media Marketing

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Google, Yahoo and Big Data Analytics

May 15, 2012


Big data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and clickstream data, social media activity...read_more

Big data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and clickstream data, social media activity reports, mobile, among others things....read_more

CATEGORIES: Analytics, Blog

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5 Steps to Building your College’s Social Media Student Ambassadors Team

May 14, 2012


Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like Facebook, YouTube and blogs, students...read_more

Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like Facebook, YouTube and blogs, students no longer rely only on...read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

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Using Analytics Tools to Better Understand Market Segments in Higher Education

May 11, 2012


Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be successful in whatever your goals...read_more

Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be successful in whatever your goals or “conversion events” might be....read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Mobile Marketing

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Digital Analytics and Production Specialist at Mohawk College

May 8, 2012


Career Opportunity at Mohawk College Source image: www.mohawkcollege.ca Our friends at Mohawk College in Hamilton are looking to add to their ranks of qualified, experienced Web...read_more

Career Opportunity at Mohawk College Source image: www.mohawkcollege.ca Our friends at Mohawk College in Hamilton are looking to add to their ranks of qualified, experienced Web and education professionals. The college...read_more

CATEGORIES: Blog

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Should Facebook Launch its Own Search Engine?

May 3, 2012


With Google focused on integrating Google+ with other services, and Facebook switching over to the much more archival Timeline, there is clearly something of a...read_more

With Google focused on integrating Google+ with other services, and Facebook switching over to the much more archival Timeline, there is clearly something of a war brewing between these two...read_more

CATEGORIES: Blog, Social Media Marketing

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