Reading Time: 9 minutes Not so long ago, students who had been accepted to a college or university might expect a phone call, an...
Stemming Summer Melt and Improving Admissions Yield with Social Media
Date posted: August 27, 2015
Reading Time: 9 minutes Not so long ago, students that had been accepted to a college or university might expect a phone call, an...
Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?
Date posted: August 21, 2015
Reading Time: 7 minutes Why buy a whole album when you can just download the one or two songs you really want from iTunes?...
4 Marketing Tactics To Help Convert More Student Leads Into Registered Students
Date posted: August 19, 2015
Reading Time: 4 minutes The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...
Rebranding Your School Successfully
Date posted: August 14, 2015
Reading Time: 7 minutes Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...
4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment
Date posted: August 12, 2015
Reading Time: 9 minutes Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...
PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use
Date posted: August 6, 2015
Reading Time: 9 minutes In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...
Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment
Date posted: August 4, 2015
Reading Time: 4 minutes There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...