Archives for August 2016 | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

Pokemon Go & 4 Other Augmented Reality Tools to Transform Your Student Recruitment

August 31, 2016


education lead generation

Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented reality app based on the...read_more

Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented reality app based on the popular anime franchise has taken...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing

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3 Key Areas to Update, Upgrade, and Upscale Your School’s SEO Strategy

August 24, 2016


higher education marketing

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help...read_more

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

CATEGORIES: Blog, Mobile Marketing, Online Student Recruitment, SEO

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4 Exciting Ways to Personalise Your Online Student Recruitment Activities

August 17, 2016


Education Marketing

As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and...read_more

As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, Web Design and Development

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5 Digital Strategies to Improve Your Student Retention

August 10, 2016


student engagement and retention

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first...read_more

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing, Student retention

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7 Steps to More Relevant & Actionable Student Personas

August 3, 2016


higher education content strategy and development

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences...read_more

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment

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