Archives for February 2017 | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

How Welcoming is Your School’s Website for International Students?

February 22, 2017


international student recruitment

Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel excited, or nervous? Confident, or...read_more

Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel excited, or nervous? Confident, or apprehensive? Are you looking forward...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention

February 15, 2017


analytics education

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding...read_more

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Social Media Marketing

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What LinkedIn’s New Look University Pages Mean for Online Student Recruitment

February 8, 2017


higher education marketing

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the...read_more

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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In Plain English: 5 Tips for Simplifying Your Content Writing for International Students

February 1, 2017


International communication content simplify

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of...read_more

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

CATEGORIES: Blog, Content Development, International Recruitment

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