Higher Education Marketing

HEM co-presents “John Cabot University’s Voyage of Discovery into Analytics-Based Recruitment Marketing“ at the 10th Annual OmniUpdate User Training Conference

February 28, 2014


On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s Voyage into Analytics-Based Recruitment Marketing”. The talk will review John…read_more

On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo,…read_more

CATEGORIES: Blog, News

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4 Ways to Widen Your Recruitment Funnel

February 26, 2014


Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at the core of our responsibilities is student recruitment. For simplicity, we describe the recruitment process as a funnel but these days…read_more

Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at the…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing

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The Power of Infographics for Marketing Higher Education

February 24, 2014


The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by the day, web surfers have become more adept at giving…read_more

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, SEO, Social Media Marketing

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Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations

February 21, 2014


On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education marketplace. It provided some 2013 summary level stats for the…read_more

On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state…read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Pay per Click, SEO

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Recruiting Russian Students

February 18, 2014


With the world’s attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the changing educational environment in Russia. The Olympics have already been a catalyst for national development, including educational initiatives such as…read_more

With the world’s attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the…read_more

CATEGORIES: Blog, Branding and Web Design, International Recruitment, Social Media Marketing, Web Design and Development

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Optimizing Press Releases for Marketing Higher Education

February 13, 2014


As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can become media. This is a fundamental shift away from traditional public relations, which formerly relied largely on press releases to…read_more

As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, News, SEO, Social Media Marketing

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Google Analytics Content Groups for Higher Ed Marketing

February 10, 2014


Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of different audiences. The architecture of your site provides a natural structure that Google Analytics uses to organize and report on…read_more

Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of…read_more

CATEGORIES: Analytics, Blog

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7 Tips to Improve the Effectiveness of Your Lead Generation Forms

February 4, 2014


This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing pages but are also embedded within content pages, home pages and contact pages. More and more higher ed institutions are…read_more

This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

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Ten Years of Facebook in Higher Education Marketing


As Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what recent changes will mean for higher education institutions. From humble beginnings in a Harvard dormroom as Facemash, hacking into private…read_more

As Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what…read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

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HEM presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference

January 31, 2014


On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour online event, featuring twelve, 10 minute presentations, on advanced topics in web analytics for higher education web and marketing professionals.…read_more

On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour…read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing

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