Higher Education Marketing

Using Remarketing Campaigns in College and University Recruitment

November 29, 2013


Remarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are using remarketing to great effect in their lead generation efforts, reaching out and touching prospects with branding and direct response…read_more

Remarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Pay per Click

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Distance Education in the Age of MOOCs

November 27, 2013


While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction ushered in by the internet have vastly expanded its capacity and accessibility. The phenomenon of free online education has certainly…read_more

While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction…read_more

CATEGORIES: Blog, Content Development, International Recruitment, Web Design and Development

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Are You Ready to Recruit the Mobile-Only Prospective Student?

November 22, 2013


You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:      Mobile-only internet users are individuals who use a mobile device only to access      the internet. Mobile-only…read_more

You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:…read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, Mobile Marketing

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3 Steps to Lead Nurturing for Increased Enrollment

November 19, 2013


Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make all the difference when choosing between a short list of schools with similar offerings. With an increasingly competitive higher education…read_more

Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, International Recruitment

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Google’s Q3 Higher Education Search Analysis Report: Highlights and a Few Observations

November 18, 2013


Google’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search and pay-per-click marketing dynamics for the higher education marketplace. Along with Google staffers, the Hangout included guests, Brad Frank, VP Marketing,…read_more

Google’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search…read_more

CATEGORIES: Blog, Education Marketing, Pay per Click

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Consistent Website Experiences with Intuitive Navigation

November 12, 2013


A college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an ever more competitive environment. Clear and compelling communications are a must for capturing the attentions of teenaged prospective students in…read_more

A college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, International Recruitment, Mobile Marketing, Web Design and Development

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India Increasingly Important for Student Recruitment

November 5, 2013


In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source country for international students but it could become the fastest growing market for undergraduates studying abroad as early as 2015.…read_more

In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, International Recruitment, Pay per Click, Social Media Marketing, Web Design and Development

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Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking

November 4, 2013


Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external promotions, etc. To understand the visitor traffic patterns across all these sites and the effectiveness of your related marketing efforts…read_more

Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external…read_more

CATEGORIES: Analytics, Blog, Education Marketing

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4 Ways to Generate More Engagement Through Your Facebook Cover

October 31, 2013


Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in banners. A few weeks ago, the company made some changes to its page covers guidelines that could have an impact…read_more

Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Reputation Management in the Age of Social Media

October 30, 2013


“Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is the real thing.” ~ Abraham Lincoln A higher education institution’s legitimacy hinges on its reputation, an inherently subjective measure of…read_more

“Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is…read_more

CATEGORIES: Analytics, Blog, Content Development, Social Media Marketing

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