Higher Education Marketing

Higher Education Presidents with Social Media Presence

March 26, 2014


Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand. These are just some of the reasons why 100% of schools have embraced social media marketing to some extent. While…read_more

Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand.…read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Social Media Marketing

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6 Ways to Get Better Conversion Results from your Higher Ed Website

March 24, 2014


Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways  to accomplish that and get better conversion results.  1)      Know what you…read_more

Each page on your higher ed website has a job to do. I think we can also all agree that…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing

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How to Maximize your ROI from Student Fairs

March 20, 2014


This is the second in a series of three blog posts by Dave Sage, providing practical strategies for managing effective outbound student marketing events, such as student fairs. Last week’s post discussed tips for integrating online techniques into outbound initiatives…read_more

This is the second in a series of three blog posts by Dave Sage, providing practical strategies for managing effective…read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, International Recruitment, Social Media Marketing

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Integrating Online Techniques with Outbound Student Marketing Events

March 13, 2014


This is a first in a series of blog posts by Dave Sage on how to integrate online techniques with your travel schedule. Despite the leaps and bounds made with internet technology over the years, direct marketing – such as…read_more

This is a first in a series of blog posts by Dave Sage on how to integrate online techniques with…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Social Media Marketing

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Could Snapchat be the Next Big Trend in Student Marketing?

March 10, 2014


Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t a constant challenge to stay on top of the latest trends. It sometimes seems like a giant game of tag,…read_more

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t…read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Mobile Marketing, Social Media Marketing

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Innovative Approaches to Student Admissions

March 5, 2014


In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast approaching, if they haven’t already passed. Admission decisions actually began being released before Christmas for rolling, early and priority applications…read_more

In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast…read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing, Social Media Marketing, Web Design and Development

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3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers

March 3, 2014


In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses the internet on their mobile phone only. Multi-platform (PC, tablet…read_more

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing

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HEM co-presents “John Cabot University’s Voyage of Discovery into Analytics-Based Recruitment Marketing“ at the 10th Annual OmniUpdate User Training Conference

February 28, 2014


On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s Voyage into Analytics-Based Recruitment Marketing”. The talk will review John…read_more

On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo,…read_more

CATEGORIES: Blog, News

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4 Ways to Widen Your Recruitment Funnel

February 26, 2014


Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at the core of our responsibilities is student recruitment. For simplicity, we describe the recruitment process as a funnel but these days…read_more

Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at the…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing

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The Power of Infographics for Marketing Higher Education

February 24, 2014


The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by the day, web surfers have become more adept at giving…read_more

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, SEO, Social Media Marketing

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