Higher Education Marketing

Recruiting Russian Students

February 18, 2014


With the world’s attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the changing educational environment in Russia. The Olympics have already been a catalyst for national development, including educational initiatives such as…read_more

With the world’s attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the…read_more

CATEGORIES: Blog, Branding and Web Design, International Recruitment, Social Media Marketing, Web Design and Development

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Optimizing Press Releases for Marketing Higher Education

February 13, 2014


As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can become media. This is a fundamental shift away from traditional public relations, which formerly relied largely on press releases to…read_more

As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, News, SEO, Social Media Marketing

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Google Analytics Content Groups for Higher Ed Marketing

February 10, 2014


Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of different audiences. The architecture of your site provides a natural structure that Google Analytics uses to organize and report on…read_more

Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of…read_more

CATEGORIES: Analytics, Blog

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7 Tips to Improve the Effectiveness of Your Lead Generation Forms

February 4, 2014


This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing pages but are also embedded within content pages, home pages and contact pages. More and more higher ed institutions are…read_more

This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

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Ten Years of Facebook in Higher Education Marketing


As Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what recent changes will mean for higher education institutions. From humble beginnings in a Harvard dormroom as Facemash, hacking into private…read_more

As Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what…read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

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HEM presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference

January 31, 2014


On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour online event, featuring twelve, 10 minute presentations, on advanced topics in web analytics for higher education web and marketing professionals.…read_more

On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour…read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing

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International Student Recruitment in Brazil

January 30, 2014


Around this time of year, those of us in the snowy north are more likely to look longingly towards sunnier destinations, and with the World Cup set to take over collective consciousness in a mere matter of months, all eyes…read_more

Around this time of year, those of us in the snowy north are more likely to look longingly towards sunnier…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, International Recruitment, Social Media Marketing

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The Freshness Factor: Keeping Content Up to Date

January 24, 2014


The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and timeliness. But there are several reasons colleges and universities should make this a priority, not the least of which is…read_more

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and…read_more

CATEGORIES: Blog, Content Development, SEO, Web Design and Development

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Away with Words – Leveraging the Power of Images

January 20, 2014


As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts to micro-blog tweets to the emerging trend of doing away with words altogether in favour of visual communication. Pictures fit…read_more

As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts…read_more

CATEGORIES: Blog, Content Development, Mobile Marketing, Social Media Marketing, Web Design and Development

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INFOGRAPHIC – 4 Reasons Why Higher Ed Institutions Must Invest in SEO

January 14, 2014


For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced why it is so important in gaining visibility for your school. Today’s increasingly web-savvy students are conducting the majority of…read_more

For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced…read_more

CATEGORIES: Blog, SEO

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