December 26, 2012
Ok, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The” top 20, given the subjective nature of holiday greetings. Regardless, I have attempted to provide as balanced a survey as possible, and…
December 19, 2012
In a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach to digital marketing was “analytics-driven“. His pursed lips and annoyed stare told me that what he heard was unhelpful techno-speak…
December 10, 2012
Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest return on investment is key to meeting your institution’s enrollment objectives. You rely on your experience and your team’s expertise to make…
December 5, 2012
The value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the most cost-effective SEO activities to increase your visibility online. Starting a blog may be quite daunting if you do not…
December 3, 2012
What are the goals of your college or university website? This is a pretty simple question that elicits very complicated answers. Higher ed websites are complex marketing and communications organisms, driven by competition from your school’s business objectives, the needs…
November 26, 2012
Earlier this month, the Canadian Bureau of International Education (CBIE) released an Executive Summary of A World of Learning: Canada’s Performance and Potential in International Education 2012, the first global report on the circumstances of international education in Canada. The…
November 20, 2012
Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms, but it does bring invaluable SEO benefits to your college or university. Google+ will contribute to better visibility and general…
November 7, 2012
Facebook has been making changes to what your fans can see of your updates and you wish there were a few simple steps you could take daily to maintain or increase engagement with your students on Facebook? Here are 5…
November 5, 2012
The decision to move ahead with a redesign of your higher ed website is a big one. In terms of the time, money and human resource demands within a college or university web/marketing department, it’s one of the single, most…
October 29, 2012
In the process of doing our business we conduct a lot of website audits for colleges and universities. In an audit we look at many things including, a school’s search rankings, web analytics, technical site configuration, social media integration, SEO,…
