Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips - Page 5
Higher Education Marketing

Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention

February 15, 2017


analytics education

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Social Media Marketing

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What LinkedIn’s New Look University Pages Mean for Online Student Recruitment

February 8, 2017


higher education marketing

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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In Plain English: 5 Tips for Simplifying Your Content Writing for International Students

February 1, 2017


International communication content simplify

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

CATEGORIES: Blog, Content Development, International Recruitment

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HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!

January 30, 2017


education marketing

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, SEO, Social Media Marketing, Web Design and Development

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The Growing Importance of CRM for Student Recruitment

January 25, 2017


CRM for higher education

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation

January 18, 2017


instant messaging social media marketing

Over the past few years, there has been a fundamental shift in how we use social media - a trend most evident in the online behaviour of today's hyper-connected students....read_more

Over the past few years, there has been a fundamental shift in how we use social media - a trend most evident in the online behaviour of today's hyper-connected students....read_more

CATEGORIES: Blog, International Recruitment, Mobile Marketing, Social Media Marketing

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Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns

January 11, 2017


higher education paid advertising

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Pay per Click, SEO, Social Media Marketing

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How to Create an International Student Recruitment Action Plan

January 9, 2017


university marketing international recruitment

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment

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Developing Sustainable Student Recruitment Strategies in China

January 4, 2017


student mobility international recruitment

For colleges and universities struggling to meet enrolment goals, the rise in international student mobility couldn't have come at a better time. In response to pressures due to shifting demographics,...read_more

For colleges and universities struggling to meet enrolment goals, the rise in international student mobility couldn't have come at a better time. In response to pressures due to shifting demographics,...read_more

CATEGORIES: Blog, International Recruitment

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5 Social Media Marketing Trends Your School Needs to Know About in 2017

December 28, 2016


higher education marketing

2016 once again saw a flood of changes in the world of social media. From new features - such as Facebook’s Instant Articles and Instagram Stories - to the phasing...read_more

2016 once again saw a flood of changes in the world of social media. From new features - such as Facebook’s Instant Articles and Instagram Stories - to the phasing...read_more

CATEGORIES: Blog, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

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