Certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing to provide Internet marketing solutions for schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO) for Schools, and Pay Per Click Marketing, among many other education marketing tactics and tools.
“HEM is guided by its “mission to increase the ROI for colleges and universities through analytics-driven marketing solutions.”
I'm a digital marketer and blogger, with my fingers into everything higher ed!
Business Development Consultant
Web technologies enthusiast and an aspiring nature photographer
Development & Analytics Manager
I’m passionate about developing content solutions that exceed clients’ expectations while fearlessly resisting the ordinary
Believing a website must come with solid content, I build robust foundations with scalability/maintainability in mind
I’m passionate about driving high quality organic and Paid Traffic, web conversion and ROI
Passionate about marketing, I manage social media initiatives for HEM clients while keeping up to date on the latest higher ed trends.
Social Media Manager
I conceptualize & design visual marketing solutions such as websites, landing pages, microsites, infographics & web/print ads
I'm an SEM / PCC expert whose greatest reward is our clients’ success!
I create compelling social media content using marketing techniques, graphic design and the latest social media trends
Social Media Coordinator
I’m a content writer, social media assistant and full-time tea enthusiast
I'm a content writer, keyword fanatic, and lover of all things literature
I write copious amounts of blogs, website pages and even this one-sentence bio!
Jason C. McLean
With a passion for words and ideas, I write, edit and help manage our clients' content strategies
Using visual media and code, I love to engage users with websites & videos
I help foster partnerships between HEM and higher ed institutions in need of innovative digital marketing solutions
Leadership & expertise
Successful digital marketing involves compelling content, user-friendly design, information architecture, and web strategies. To achieve this, we have a talented in-house team that is able to combine digital marketing and technology expertise with a burst of creativity for every single project.
As we build strategies, we also build relationships. We sit with our clients, we listen, and then we come up with a plan that is perfect for them. Our team is hard at work to ensure that each of our clients receives a customized and agile solution that meets their distinct needs and objectives.
Value & Quality
The reason why our clients consistently see an increase in ROI and lead generation is because we follow one important principle: Never sacrifice quality. We are known for providing effective solutions and timely results without ever undermining the quality of anything that leaves our cyber doors.