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Higher Education Marketing

BACKGROUND & EXPERTISE

HEM was incorporated in 2008 by founder, Philippe Taza. We are a multi-lingual company, based in Montreal, with a wide range of education clients across Canada, the US and Europe. Our tight-knit team of 21 marketing specialists provide comprehensive, customized digital marketing solutions for:

  • »  Universities
  • »  Community Colleges
  • »  Career Colleges
  • »  K-12 Schools (private and public)
  • »  Language Schools
  • »  Specialized Master Programs
  • »  Online Training Programs

HEM is a full-service agency, and provides a comprehensive suite of design and marketing services including:

  • »  Website Design
  • »  Branding
  • »  Google Analytics
  • »  Search Engine Optimization
  • »  Pay-Per-Click Marketing
  • »  Social Media Marketing
  • »  Multi-language Content Creation
  • »  Conversion Optimization
  • »  Email Marketing & Nurturing
  • »  Lead Generation
  • »  International Recruitment
  • »  Inbound Marketing
  • »  Chinese Digital Marketing

HEM’s singular focus on the education sector means we understand the unique challenges today’s schools face with regard to brand-building, lead generation, and student recruitment.

We know what it takes to attract and convert both local and international audiences, and have implemented recruitment campaigns in various languages and countries, all over the world.

We are Google AdWords, Bing, and Hubspot partners, and are corporate members of various higher education associations, including BCCCA, CCO, and NACC.

DATA-BASED & PERFORMANCE DRIVEN

The digital marketing solutions we offer our partners are based on research and industry best practices, and the results we achieve are carefully tracked and measured using the latest data-gathering tools, such as Google Analytics.

HEM offers total transparency with regard to how well each digital marketing initiative is performing. We share performance reports and walk clients through each detail to promote full disclosure and understanding.

PARTNERSHIP

HEM recognizes that each educational institution has its own unique identity, target audiences, and recruitment goals. Our methodology is rooted in developing a nuanced understanding of each partner school’s brand and student community.

We work closely with our partners to ensure that strategies and tactics are uniformly aligned with the character of the school and the behaviors of its audience - which is what helps us create truly customized and effective recruitment solutions. We do not believe in one-size-fits-all marketing.

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