Certified Digital Analyst, Philippe Taza founded and created Higher Education Marketing to provide Internet marketing solutions for schools, universities, and community colleges. In all, he has been working in the education market since 2001, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO) for Schools, and Pay Per Click Marketing, among many other education marketing tactics and tools.
"HEM is guided by its mission to increase the ROI for colleges and universities through analytics-driven marketing solutions."
Since 2010, Elias has delivered Google Analytics workshops in the UK, Finland, the Netherlands, and consulted with over 50 universities on their Google Analytics implementation.
I believe learning goes much beyond a classroom, a book and a teacher...my extensive experience in language schools opened my views to a world that is ever smaller and infinite in possibilities.
I'm a content writer, keyword fanatic, and lover of all things literature.
With a passion for words and ideas, I write, edit and help manage our clients' content strategies.
I work to provide unique and original content to help our clients reach their target audiences.
I turn my passion for words into fresh new content!
I combine my marketing knowledge and love for words to craft content students will love to read.
I love exploring new ideas and finding interesting ways to share them in my writing.
I conceptualize & design visual marketing solutions such as websites, landing pages, microsites & print ads.
I’m passionate about driving high quality organic and Paid Traffic, web conversion and ROI.
I'm an SEM / PCC expert whose greatest reward is our clients’ success!
As an SEM Specialist, helping clients achieve their SEO and PPC goals are two things I strive for.
As a SEM Specialist, my goal is to maximize ads relevance and minimize cost for our clients.
Passionate about marketing, I manage social media initiatives for HEM clients while keeping up to date on the latest higher ed trends.
Social Media Manager
Inspired by the latest trends and interests, I reach out to our audience through social media platforms and blog posts.
Social Media Assistant & Content Writer
I'm a content writer, creative thinker, and genuinely cheerful person.
Social Media Assistant &
Believing a website must come with solid content, I build robust foundations with scalability/maintainability in mind.
I love crafting dynamic and user-friendly pages and have always enjoyed working with the web.
Maria Monica Llamera