Higher Education Marketing

Important Changes to Facebook and Google: Is Your School Ready?

February 25, 2015


Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic programs, colleges and universities long before they narrow down their…read_more

Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media.…read_more

CATEGORIES: Blog, Education Marketing, SEO, Social Media Marketing

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Building Social Admissions on Strong Marketing Foundations

February 23, 2015


Sponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey of 1611 high school seniors on their preferences and behavior with respect to researching, engaging with and ultimately selecting a…read_more

Sponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing, Web Design and Development

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4 Reasons Why You Should Consider Bing for your Higher Ed Lead Gen PPC Campaigns

February 16, 2015


Paid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of prospective students. The once price-accessible, non-branded keywords that describe your programs are now highly competitive and expensive. Average cost per…read_more

Paid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of…read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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How to Boost Student Recruitment With Email Marketing

January 30, 2015


The primary goal of any higher educational institution, be it a trade school, career college or language school should be student recruitment. That much is clear and well-known across the industry. What’s not always self-evident is how to go about…read_more

The primary goal of any higher educational institution, be it a trade school, career college or language school should be…read_more

CATEGORIES: Blog, Education Lead Generation

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4 Must-Haves For Every Education Website

January 19, 2015


When CGI film studio juggernaut Pixar unveiled its interactive website for Monster’s University, designers took to Twitter, praising it not just as a marvel of design, but also as a stellar (albeit parody) example of how higher ed websites should…read_more

When CGI film studio juggernaut Pixar unveiled its interactive website for Monster’s University, designers took to Twitter, praising it not…read_more

CATEGORIES: Blog

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Blogging Best Practices for Student Recruitment

January 15, 2015


Thursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a FREE, 30 minute webinar for higher ed marketers entitled, Blogging Best Practices for Student Recruitment. This webinar will present an introduction…read_more

Thursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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Tips and Tools for Generating Great Topics for Higher Ed Blogging

January 13, 2015


If you are responsible for a regular blog post, you know how hard it can be to keep the ideas flowing for your next post.  Even when you have prepared, with all the right groundwork, like defining your content strategy,…read_more

If you are responsible for a regular blog post, you know how hard it can be to keep the ideas…read_more

CATEGORIES: Blog, Content Development, SEO

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The Top 10 HEM Blog Posts of 2014

January 7, 2015


Happy New Year and welcome to our first blog post of 2015! We are very excited about the future of digital marketing in higher ed and look forward to bring to you our take on the industry news of the…read_more

Happy New Year and welcome to our first blog post of 2015! We are very excited about the future of…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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The Best of 2014 Higher Ed Holiday Greetings

December 29, 2014


It is that time of year again and holiday greetings are featured on college and university web sites all over the higher ed world. This “Best of 2014” list offers up a showcase of my personal favourites of these creative and…read_more

It is that time of year again and holiday greetings are featured on college and university web sites all over…read_more

CATEGORIES: Blog, Content Development, Education Marketing

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3 Questions to Ask to Improve Student Engagement with your Marketing Content

December 22, 2014


Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a prospective student with your print collateral, website or social media is no easy feat but it is clearly necessary to…read_more

Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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