Higher Education Marketing

3 Key Areas to Update, Upgrade, and Upscale Your School’s SEO Strategy

August 24, 2016


How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

CATEGORIES: Blog, Mobile Marketing, Online Student Recruitment, SEO

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4 Exciting Ways to Personalise Your Online Student Recruitment Activities

August 17, 2016


As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...read_more

As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, Web Design and Development

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5 Digital Strategies to Improve Your Student Retention

August 10, 2016


Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...read_more

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing, Student retention

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7 Steps to More Relevant & Actionable Student Personas

August 3, 2016


As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment

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Why Iran Could Be the Next Big Market for International Student Recruitment

July 25, 2016


Should Iran now be considered a major market for student recruitment? With a growing, intelligent and highly motivated student population, and the recent easing of trade sanctions and government restrictions...read_more

Should Iran now be considered a major market for student recruitment? With a growing, intelligent and highly motivated student population, and the recent easing of trade sanctions and government restrictions...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment

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5 Steps to Creating a Unique & Impactful School Brand

July 20, 2016


What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Online Student Recruitment

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How “Education Hubs” are Impacting International Student Recruitment

July 13, 2016


Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, News

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4 Ways Your School Can Connect Better With Millennials

July 6, 2016


The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...read_more

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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Promoting a Really Small College? 6 Key Angles for Your Content Strategy

June 29, 2016


  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...read_more

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Online Student Recruitment, Social Media Marketing

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How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students

June 22, 2016


Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations of all kinds strive to make more meaningful connections with...read_more

Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations of all kinds strive to make more meaningful connections with...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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