Higher Education Marketing

Stemming Summer Melt and Improving Admissions Yield with Social Media

August 27, 2015


Not so long ago, students that had been accepted to a college or university might expect a phone call, an invitation to an open house and perhaps some brochures or a catalogue in the mail. What was once a fairly…read_more

Not so long ago, students that had been accepted to a college or university might expect a phone call, an…read_more

CATEGORIES: Analytics, Blog, Mobile Marketing, Social Media Marketing

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Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?

August 21, 2015


Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just download the specific shows or episodes you want online?…read_more

Why buy a whole album when you can just download the one or two songs you really want from iTunes?…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News

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4 Marketing Tactics To Help Convert More Student Leads Into Registered Students

August 19, 2015


The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their efforts to identify ways and means to improve their institution’s…read_more

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

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Rebranding Your School Successfully

August 14, 2015


Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any organization, instantly conveying to consumers an intangible identity that differentiates it from competition. Shifting societal trends and increasing competition are…read_more

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing

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4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment

August 12, 2015


Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason why are: Check-out is too lengthy and complicated…read_more

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use

August 6, 2015


In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours shot by drones. Promotional videos of class lectures via…read_more

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some…read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment

August 4, 2015


There is considerable debate in the online marketing world these days about the merits of short vs long form PPC landing pages. Depending on who you are talking to or reading you can find compelling logic on all sides of…read_more

There is considerable debate in the online marketing world these days about the merits of short vs long form PPC…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Pay per Click

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WhatsApp With Your Mobile Student Recruitment?

July 22, 2015


For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last year for the astronomical sum of $22 billion in cash, shares and stock. The Californian company has grown exponentially despite…read_more

For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last…read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Mobile Marketing, Social Media Marketing

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Google Analytics Made Easy: A Crashcourse for Education Marketers

July 16, 2015


During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to measure their digital marketing efforts. Given the tremendous capacity of GA to help track and improve tactics, we were pretty…read_more

During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to…read_more

CATEGORIES: Analytics, Blog, Education Marketing

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HEM’s Blog is 5 years old, and boy, have things changed!

July 6, 2015


The last 8 years has been a very exciting period of growth for our company, beginning as a one man shop in a shared office, to the present, where we have 20 staff, and are currently looking for a building…read_more

The last 8 years has been a very exciting period of growth for our company, beginning as a one man…read_more

CATEGORIES: Blog, Education Marketing, News

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