Higher Education Marketing

Announcing the “How Higher Education Institutions are Using Digital Marketing” Survey Report

May 20, 2015


In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions of which channels, strategy, and tactics work best and which don’t. In an attempt to capture, document and better understand…read_more

In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions…read_more

CATEGORIES: Blog, Education Marketing, News

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3 Sections of Your School’s Website that Should TELL but Never SELL

May 11, 2015


Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to be of use to target audiences, but is really only about selling a product or service. When audiences detect the…read_more

Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers

May 6, 2015


Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor responsive and mobile-friendly websites, helping them rise to the top…read_more

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet…read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing

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Anatomy of a Higher Ed Testimonial

April 29, 2015


Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take many forms and formats; from short quotes, to full student profiles, to social media posts to long form video. If…read_more

Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization

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PPC Landing Pages: Essential How-To’s for Education Marketers

April 24, 2015


What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient way for education marketers to boost the visibility of their institution or program in search engine results, and increase inquiries…read_more

What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient…read_more

CATEGORIES: Blog

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10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns

April 13, 2015


Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a straightforward communications tool used to communicate directly with prospects and students on a one on one basis. At its most…read_more

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing

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7 Twitter Content Ideas for Education Marketers

April 10, 2015


Twitter reports that it now has 288 million monthly active users who send 500 million tweets a day.  According to research from Statista, the world’s most active Twitter users range from age 18 to about 30 – which fits right…read_more

Twitter reports that it now has 288 million monthly active users who send 500 million tweets a day.  According to…read_more

CATEGORIES: Blog

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Academic Program Pages: Do Yours Attract, Engage & Convert?

March 31, 2015


Your program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language training, an undergraduate degree, Master’s program, or a vocational diploma – students visit program pages to discover how your school…read_more

Your program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language…read_more

CATEGORIES: Blog

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Creating Effective CTAs (Calls to Action) For Your Higher Ed Website

March 26, 2015


Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate and will get improved results from your general content and…read_more

Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Web Design and Development

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How to Attract Students by Showcasing Your Instructors Online

March 18, 2015


Visitors to your website and social media channels are hoping to get an insider view of what life will be like for them as students. Alumni testimonials, virtual tours, and videos of student life are all persuasive ways of offering…read_more

Visitors to your website and social media channels are hoping to get an insider view of what life will be…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, International Recruitment, Social Media Marketing

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