Higher Education Marketing

Creating Effective CTAs (Calls to Action) For Your Higher Ed Website

March 26, 2015


Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate and will get improved results from your general content and…read_more

Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Web Design and Development

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How to Attract Students by Showcasing Your Instructors Online

March 18, 2015


Visitors to your website and social media channels are hoping to get an insider view of what life will be like for them as students. Alumni testimonials, virtual tours, and videos of student life are all persuasive ways of offering…read_more

Visitors to your website and social media channels are hoping to get an insider view of what life will be…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, International Recruitment, Social Media Marketing

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Announcing HEM’s 2015 Digital Marketing for Higher Education Ebook

March 17, 2015


We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education digital marketing with lots of interesting developments in digital marketing strategy, techniques, tools, and trends. We have been blogging regularly…read_more

We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education…read_more

CATEGORIES: Blog, Education Marketing, News

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Best Practices: Optimizing Landing Pages for PPC Campaigns

March 13, 2015


Thursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a FREE, 30 minute webinar for higher ed marketers entitled, Best Practices: Optimizing Landing Pages for PPC Campaigns. This webinar will help…read_more

Thursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a…read_more

CATEGORIES: Blog, Education Marketing, Pay per Click

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6 Questions to Assess Your Plan for International Student Recruitment

March 11, 2015


A recent World Education News & Reviews (WENR) report revealed some very compelling trends amongst Millennial international students.  With a focus on these students’ online behaviors and the ways in which they influence one another, the findings are yet another…read_more

A recent World Education News & Reviews (WENR) report revealed some very compelling trends amongst Millennial international students.  With a…read_more

CATEGORIES: Blog

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42 Content Angles to Jumpstart Your Next Blog Post

March 9, 2015


Producing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge, particularly if the dreaded writer’s block has set in. There’s lots of reasons this can happen:  the timing of the…read_more

Producing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge,…read_more

CATEGORIES: Blog, Content Development

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Important Changes to Facebook and Google: Is Your School Ready?

February 25, 2015


Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media. Students turn to search engines like Google to research academic programs, colleges and universities long before they narrow down their…read_more

Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media.…read_more

CATEGORIES: Blog, Education Marketing, SEO, Social Media Marketing

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Building Social Admissions on Strong Marketing Foundations

February 23, 2015


Sponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey of 1611 high school seniors on their preferences and behavior with respect to researching, engaging with and ultimately selecting a…read_more

Sponsors Chegg and Uversity recently released the 2015 Social Admissions Report. This report summarizes the results of their fall 2014 survey…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing, Web Design and Development

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4 Reasons Why You Should Consider Bing for your Higher Ed Lead Gen PPC Campaigns

February 16, 2015


Paid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of prospective students. The once price-accessible, non-branded keywords that describe your programs are now highly competitive and expensive. Average cost per…read_more

Paid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of…read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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How to Boost Student Recruitment With Email Marketing

January 30, 2015


The primary goal of any higher educational institution, be it a trade school, career college or language school should be student recruitment. That much is clear and well-known across the industry. What’s not always self-evident is how to go about…read_more

The primary goal of any higher educational institution, be it a trade school, career college or language school should be…read_more

CATEGORIES: Blog, Education Lead Generation

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