Higher Education Marketing

Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns

January 11, 2017


Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Pay per Click, SEO, Social Media Marketing

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How to Create an International Student Recruitment Action Plan

January 9, 2017


Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment

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Developing Sustainable Student Recruitment Strategies in China

January 4, 2017


For colleges and universities struggling to meet enrolment goals, the rise in international student mobility couldn't have come at a better time. In response to pressures due to shifting demographics,...read_more

For colleges and universities struggling to meet enrolment goals, the rise in international student mobility couldn't have come at a better time. In response to pressures due to shifting demographics,...read_more

CATEGORIES: Blog, International Recruitment

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5 Social Media Marketing Trends Your School Needs to Know About in 2017

December 28, 2016


2016 once again saw a flood of changes in the world of social media. From new features - such as Facebook’s Instant Articles and Instagram Stories - to the phasing...read_more

2016 once again saw a flood of changes in the world of social media. From new features - such as Facebook’s Instant Articles and Instagram Stories - to the phasing...read_more

CATEGORIES: Blog, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

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8 of This Year’s Best Higher Ed Holiday Greeting Videos

December 21, 2016


Video holiday greetings from schools have become fairly common over the past number of years, to the point that it has almost become a seasonal tradition in itself. 2016 was...read_more

Video holiday greetings from schools have become fairly common over the past number of years, to the point that it has almost become a seasonal tradition in itself. 2016 was...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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Why You Should Consider Adding Native Advertising to your Higher Education Marketing

December 14, 2016


Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Social Media Marketing

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International Student Recruitment Opportunities in Africa

December 7, 2016


As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in Asia to emerging markets around the world. Among the most...read_more

As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in Asia to emerging markets around the world. Among the most...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment

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Is Medium a Higher Ed Content Marketing Game-Changer?

November 30, 2016


It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Social Media Marketing

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How to Continuously Improve your School’s Website with Evolutionary Redesign

November 23, 2016


Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Web Design and Development

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Housing Anywhere: The New Online Platform Simplifying the Housing Process for International Student Recruiters

November 21, 2016


Universities around the world are ramping up their international student advertizing and promotional efforts. As an international student recruiter, staying ahead of trends and knowing how to stay relevant is...read_more

Universities around the world are ramping up their international student advertizing and promotional efforts. As an international student recruiter, staying ahead of trends and knowing how to stay relevant is...read_more

CATEGORIES: Blog, International Recruitment, News

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