Higher Education Marketing

Is Medium a Higher Ed Content Marketing Game-Changer?

November 30, 2016


It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Social Media Marketing

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How to Continuously Improve your School’s Website with Evolutionary Redesign

November 23, 2016


Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Web Design and Development

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Housing Anywhere: The New Online Platform Simplifying the Housing Process for International Student Recruiters

November 21, 2016


Universities around the world are ramping up their international student advertizing and promotional efforts. As an international student recruiter, staying ahead of trends and knowing how to stay relevant is...read_more

Universities around the world are ramping up their international student advertizing and promotional efforts. As an international student recruiter, staying ahead of trends and knowing how to stay relevant is...read_more

CATEGORIES: Blog, International Recruitment, News

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5 Important Factors To Consider When Developing Multi-Lingual Websites for International Student Recruitment

November 16, 2016


As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering alternate language versions of your site can give you a...read_more

As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering alternate language versions of your site can give you a...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, International Recruitment, Mobile Marketing

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How to Leverage your Faculty for Domestic and International Student Recruitment

November 9, 2016


With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment

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Don’t Miss Our Free Webinar- Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics

November 7, 2016


We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions professionals entitled Maximizing the Effectiveness of Your Student Recruitment Campaigns with...read_more

We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions professionals entitled Maximizing the Effectiveness of Your Student Recruitment Campaigns with...read_more

CATEGORIES: Analytics, Education Marketing

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5 Winning Recruitment Content ‘Angles’ for Language Schools

November 2, 2016


The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different places and cultures, each with different ambitions, interests, and tastes....read_more

The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different places and cultures, each with different ambitions, interests, and tastes....read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Beyond Responsive: How to Give Prospective Students a Fast and Frictionless Mobile Experience

October 26, 2016


Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing, Web Design and Development

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Emerging Markets and Tactics for International Student Recruitment in Southeast Asia

October 19, 2016


While Asia has long been a top priority for international recruiters, large markets such as China and India have often tended to overshadow other countries on the continent. Of the...read_more

While Asia has long been a top priority for international recruiters, large markets such as China and India have often tended to overshadow other countries on the continent. Of the...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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5 Incredibly Useful Ways to Engage Prospective Students with Storify

October 12, 2016


Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...read_more

Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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