Higher Education Marketing

7 Signs Your Website is Sabotaging Student Recruitment

May 25, 2016


The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their online recruitment strategies this year. Specifically, the report looks at...read_more

The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their online recruitment strategies this year. Specifically, the report looks at...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns

May 18, 2016


Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to look very different this week. As of May 16, LinkedIn...read_more

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to look very different this week. As of May 16, LinkedIn...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Online Student Recruitment, SEO, Social Media Marketing

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“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME

May 11, 2016


Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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HEM is Presenting a Special Google Analytics Workshop at ICEF North America in Toronto!

May 6, 2016


We’re excited to announce that as part of the ICEF North America Workshop in Toronto next week, Higher Education Marketing (HEM) will be presenting a special pre-seminar workshop on Google...read_more

We’re excited to announce that as part of the ICEF North America Workshop in Toronto next week, Higher Education Marketing (HEM) will be presenting a special pre-seminar workshop on Google...read_more

CATEGORIES: Analytics, Blog


How the Latest Instagram & Twitter Newsfeed Changes Affect Your School’s Social Media Marketing Strategy

May 4, 2016


The ever-changing landscape of social media marketing seems to be shifting once again, with two major players announcing changes to their newsfeeds that could have far-reaching repercussions for marketers. February...read_more

The ever-changing landscape of social media marketing seems to be shifting once again, with two major players announcing changes to their newsfeeds that could have far-reaching repercussions for marketers. February...read_more

CATEGORIES: Blog, Social Media Marketing

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Marketing Automation: 3 Routes to Smarter Student Recruitment

April 27, 2016


Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment, Social Media Marketing

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Don’t Miss Our Exclusive CBIE Webinar Next Friday: “How Digital Marketing Can Help You Reach and Recruit More International Students”

April 25, 2016


We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital Marketing Can Help You Reach and Recruit More International Students”...read_more

We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital Marketing Can Help You Reach and Recruit More International Students”...read_more

CATEGORIES: Blog, International Recruitment

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Using Your School’s Academic Research to Transform Your Content Marketing Strategy

April 20, 2016


Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate student in Cambridge in the 1960s when he helped prove...read_more

Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate student in Cambridge in the 1960s when he helped prove...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students

April 13, 2016


There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...read_more

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Online Student Recruitment

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Social Media Marketing in China for Student Recruitment

April 6, 2016


China has long been established as the world’s largest market for international student recruitment. With a growing middle class and increasing openness to westernized education, the number of students studying...read_more

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and increasing openness to westernized education, the number of students studying...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, Social Media Marketing

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