Higher Education Marketing

Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns

March 22, 2017


At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago, the social media site has become  ingrained in the very...read_more

At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago, the social media site has become  ingrained in the very...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, Mobile Marketing, SEO, Social Media Marketing

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Targeting Parents for International Student Recruitment

March 16, 2017


While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in the decision making process. This influence becomes more pronounced the...read_more

While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in the decision making process. This influence becomes more pronounced the...read_more

CATEGORIES: Blog, Inbound marketing, International Recruitment, Social Media Marketing

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Putting Your School on the Map: The Role of Location in Student Recruitment

March 8, 2017


You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Showcasing Inspiring Alumni to Promote Student Recruitment

March 1, 2017


For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates who have leveraged their learning to achieve their dreams. A...read_more

For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates who have leveraged their learning to achieve their dreams. A...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Inbound marketing, Social Media Marketing

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How Welcoming is Your School’s Website for International Students?

February 22, 2017


Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel excited, or nervous? Confident, or apprehensive? Are you looking forward...read_more

Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel excited, or nervous? Confident, or apprehensive? Are you looking forward...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention

February 15, 2017


Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Social Media Marketing

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What LinkedIn’s New Look University Pages Mean for Online Student Recruitment

February 8, 2017


Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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In Plain English: 5 Tips for Simplifying Your Content Writing for International Students

February 1, 2017


As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

CATEGORIES: Blog, Content Development, International Recruitment

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HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!

January 30, 2017


Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, SEO, Social Media Marketing, Web Design and Development

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The Growing Importance of CRM for Student Recruitment

January 25, 2017


Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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