Higher Education Marketing

The Higher Ed Guide To Irresistible Email Subject Lines

August 26, 2014


When you log into email each morning, how many of those waiting messages do you actually open and read? How many get moved immediately to the trash – or worse, marked as spam? If you’re habitually trashing the bulk of…read_more

When you log into email each morning, how many of those waiting messages do you actually open and read? How…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing

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“Affordability Content”: How To Convert The Cost-Conscious Lead

August 21, 2014


There was a time when students approached college primarily as a life experience – an opportunity to explore new concepts, broaden their understanding of the world, and perhaps at some point sharpen their focus long enough to settle on a…read_more

There was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix

August 18, 2014


It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made the move to incorporate mobile PPC. Mobile PPC is an…read_more

It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click

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3 Ways A/B Testing Can Boost Your School’s Conversion Rates

August 11, 2014


Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting the right date for an important meeting: would Wednesday…read_more

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a…read_more

CATEGORIES: Analytics, Blog, Content Development, Web Design and Development

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Integrating Calls to Action on Higher Education Landing Pages

August 6, 2014


A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating clutter, and featuring effective visual and written content that illuminates a clear path to desired action. But to convert your…read_more

A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Conversion Optimization, Education Lead Generation, Web Design and Development

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Virtual Reality Campus Tours with Oculus Rift

July 31, 2014


Recruiting fairs will be a bit different this fall with the introduction of virtual reality campus tours to the repertoire of a few lucky admissions reps whose schools have taken an early plunge into virtual reality with the Oculus Rift.…read_more

Recruiting fairs will be a bit different this fall with the introduction of virtual reality campus tours to the repertoire…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing

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4 Ways To Attract More Leads With Next Generation E-Brochures

July 28, 2014


Brochures that showcase your campus, programs, and student support services should be an important part of your school’s marketing strategy. They support education lead generation by converting tentative viewers into active inquirers (like any good CTA should), and ultimately into…read_more

Brochures that showcase your campus, programs, and student support services should be an important part of your school’s marketing strategy.…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Strategies For Responding To Students on Social Media

July 23, 2014


When it comes to recruiting new students, what happens on your school’s social media platforms may be just as important as what unfolds on campus. Education market research tells us that 99 percent of universities now use some form of…read_more

When it comes to recruiting new students, what happens on your school’s social media platforms may be just as important…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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2 Simple Tactics to Try to Convert More of Your Higher Ed Site Visitors to Leads

July 21, 2014


Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in the past about lead generation tactics, form best practices and conversion rates. These elements are each a cog in the…read_more

Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

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Digital Marketing Priorities and Messaging for Colleges

July 16, 2014


One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about the lack of skilled workers to fill their positions. Pundits…read_more

One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college…read_more

CATEGORIES: Blog, Branding and Web Design, Conversion Optimization, Education Marketing, Web Design and Development

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