Higher Education Marketing

PPC Landing Pages: Essential How-To’s for Education Marketers

April 24, 2015


What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient way for education marketers to boost the visibility of their institution or program in search engine results, and increase inquiries…read_more

What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient…read_more

CATEGORIES: Blog

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10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns

April 13, 2015


Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a straightforward communications tool used to communicate directly with prospects and students on a one on one basis. At its most…read_more

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing

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7 Twitter Content Ideas for Education Marketers

April 10, 2015


Twitter reports that it now has 288 million monthly active users who send 500 million tweets a day.  According to research from Statista, the world’s most active Twitter users range from age 18 to about 30 – which fits right…read_more

Twitter reports that it now has 288 million monthly active users who send 500 million tweets a day.  According to…read_more

CATEGORIES: Blog

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Academic Program Pages: Do Yours Attract, Engage & Convert?

March 31, 2015


Your program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language training, an undergraduate degree, Master’s program, or a vocational diploma – students visit program pages to discover how your school…read_more

Your program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language…read_more

CATEGORIES: Blog

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Creating Effective CTAs (Calls to Action) For Your Higher Ed Website

March 26, 2015


Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate and will get improved results from your general content and…read_more

Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Web Design and Development

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How to Attract Students by Showcasing Your Instructors Online

March 18, 2015


Visitors to your website and social media channels are hoping to get an insider view of what life will be like for them as students. Alumni testimonials, virtual tours, and videos of student life are all persuasive ways of offering…read_more

Visitors to your website and social media channels are hoping to get an insider view of what life will be…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, International Recruitment, Social Media Marketing

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Announcing HEM’s 2015 Digital Marketing for Higher Education Ebook

March 17, 2015


We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education digital marketing with lots of interesting developments in digital marketing strategy, techniques, tools, and trends. We have been blogging regularly…read_more

We’re Reviewing 2014 Trends to Help You Jumpstart your 2015 Marketing! 2014 was a very exciting year in higher education…read_more

CATEGORIES: Blog, Education Marketing, News

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Best Practices: Optimizing Landing Pages for PPC Campaigns

March 13, 2015


Thursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a FREE, 30 minute webinar for higher ed marketers entitled, Best Practices: Optimizing Landing Pages for PPC Campaigns. This webinar will help…read_more

Thursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a…read_more

CATEGORIES: Blog, Education Marketing, Pay per Click

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6 Questions to Assess Your Plan for International Student Recruitment

March 11, 2015


A recent World Education News & Reviews (WENR) report revealed some very compelling trends amongst Millennial international students.  With a focus on these students’ online behaviors and the ways in which they influence one another, the findings are yet another…read_more

A recent World Education News & Reviews (WENR) report revealed some very compelling trends amongst Millennial international students.  With a…read_more

CATEGORIES: Blog

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42 Content Angles to Jumpstart Your Next Blog Post

March 9, 2015


Producing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge, particularly if the dreaded writer’s block has set in. There’s lots of reasons this can happen:  the timing of the…read_more

Producing that all-important, marketing-optimal blog each week, for your campus info or admissions blog can often be a real challenge,…read_more

CATEGORIES: Blog, Content Development

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