Higher Education Marketing

Improve your International Student Recruitment with a Digital Marketing Assessment: Free Webinar from HEM

October 15, 2014


As international student mobility continues to increase exponentially, there is great opportunity for higher education institutions to expand their enrollment sources and campus diversity by accessing global prospects independently through digital initiatives. Many colleges and universities would love to improve…read_more

As international student mobility continues to increase exponentially, there is great opportunity for higher education institutions to expand their enrollment…read_more

CATEGORIES: Blog, International Recruitment

Tags: ,


LinkedIn Introduces New Tools for Students Choosing Universities

October 9, 2014


Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all manner of influencers before making the plunge, including an increasing array of online resources.…read_more

Choosing which college or university to attend is one of the most important decisions a young person has to make,…read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Social Media Marketing

Tags: , , ,


What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?

October 7, 2014


College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content marketing continues to evolve, providing new challenges and opportunities with…read_more

College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased…read_more

CATEGORIES: Blog, Content Development, Education Marketing, SEO

Tags: , , , , ,


Findings from OECD’s Education at a Glance Report 2014

September 25, 2014


As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of Economic Cooperation and Development’s (OECD) recently released its Education at…read_more

As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support…read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, International Recruitment

Tags: , , ,


Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM

September 18, 2014


On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. This webinar provides an introduction to student recruitment strategy, tactics and ROI analysis to…read_more

On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy…read_more

CATEGORIES: Blog, Mobile Marketing, News

Tags: , , ,


How to Generate Prospective Student Leads with Twitter Lead Generation Cards

September 17, 2014


Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite excited when I heard about Twitter Lead Generation Cards (LGC). They’re a new lead generation tactic from Twitter that you…read_more

Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite…read_more

CATEGORIES: Blog, Education Lead Generation

Tags: , , , ,


Understanding Saudi Arabian Student Recruitment

September 12, 2014


What’s the first thing that comes to mind when you think of Saudi Arabia? If you said “oil” you wouldn’t be alone, as the largest Arab nation in the Middle East sits on more than a quarter of the world’s…read_more

What’s the first thing that comes to mind when you think of Saudi Arabia? If you said “oil” you wouldn’t…read_more

CATEGORIES: Blog, Branding and Web Design, International Recruitment, Social Media Marketing

Tags: , , ,


How To Build An Evolving Alumni Engagement Strategy

September 8, 2014


College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing social media communities, scrutinizing Google Analytics, and generating cutting-edge content ideas. It’s no surprise that building alumni relationships often gets…read_more

College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing…read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

Tags: , ,


4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website

September 2, 2014


Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared to take to interact with it. You’ve likely spent many…read_more

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content…read_more

CATEGORIES: Analytics, Blog

Tags: , , , ,


The Higher Ed Guide To Irresistible Email Subject Lines

August 26, 2014


When you log into email each morning, how many of those waiting messages do you actually open and read? How many get moved immediately to the trash – or worse, marked as spam? If you’re habitually trashing the bulk of…read_more

When you log into email each morning, how many of those waiting messages do you actually open and read? How…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing

Tags: , , ,