Higher Education Marketing

A Look at the Data Behind Google Benchmarking for Higher Ed

November 21, 2014


It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward to digging into it to see what kind of information…read_more

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very…read_more

CATEGORIES: Analytics, Blog, Education Marketing

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Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion

November 14, 2014


Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly common decision-making steps: Now, consider how this typical consumer process compares to the steps students take when selecting a college.…read_more

Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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Content Discovery Tools for Higher Ed Marketing

November 12, 2014


A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside other, high visibility content. Leading companies providing this emerging advertising model include Tabola, Outbrain, and NRelate. These native advertising platforms…read_more

A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

November 5, 2014


In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total respondents were 604), now use Constituent (or Customer) Relationship Management…read_more

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate…read_more

CATEGORIES: Conversion Optimization, Education Lead Generation, Education Marketing

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Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students

October 27, 2014


Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt in email should be considered part of it. Here…read_more

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, SEO, Social Media Marketing

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How to Create an International Student Recruitment Action Plan

October 22, 2014


Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon – in fact, OECD’s Education at a Glance 2013 report projects international mobility to nearly double to 8.5…read_more

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any…read_more

CATEGORIES: Blog, Education Marketing, International Recruitment

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Improve your International Student Recruitment with a Digital Marketing Assessment: Free Webinar from HEM

October 15, 2014


As international student mobility continues to increase exponentially, there is great opportunity for higher education institutions to expand their enrollment sources and campus diversity by accessing global prospects independently through digital initiatives. Many colleges and universities would love to improve…read_more

As international student mobility continues to increase exponentially, there is great opportunity for higher education institutions to expand their enrollment…read_more

CATEGORIES: Blog, International Recruitment

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LinkedIn Introduces New Tools for Students Choosing Universities

October 9, 2014


Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all manner of influencers before making the plunge, including an increasing array of online resources.…read_more

Choosing which college or university to attend is one of the most important decisions a young person has to make,…read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Social Media Marketing

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What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?

October 7, 2014


College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content marketing continues to evolve, providing new challenges and opportunities with…read_more

College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased…read_more

CATEGORIES: Blog, Content Development, Education Marketing, SEO

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Findings from OECD’s Education at a Glance Report 2014

September 25, 2014


As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of Economic Cooperation and Development’s (OECD) recently released its Education at…read_more

As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support…read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, International Recruitment

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