Higher Education Marketing

Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM

September 18, 2014


On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. This webinar provides an introduction to student recruitment strategy, tactics and ROI analysis to…read_more

On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy…read_more

CATEGORIES: Blog, Mobile Marketing, News

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How to Generate Prospective Student Leads with Twitter Lead Generation Cards

September 17, 2014


Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite excited when I heard about Twitter Lead Generation Cards (LGC). They’re a new lead generation tactic from Twitter that you…read_more

Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite…read_more

CATEGORIES: Blog, Education Lead Generation

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Understanding Saudi Arabian Student Recruitment

September 12, 2014


What’s the first thing that comes to mind when you think of Saudi Arabia? If you said “oil” you wouldn’t be alone, as the largest Arab nation in the Middle East sits on more than a quarter of the world’s…read_more

What’s the first thing that comes to mind when you think of Saudi Arabia? If you said “oil” you wouldn’t…read_more

CATEGORIES: Blog, Branding and Web Design, International Recruitment, Social Media Marketing

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How To Build An Evolving Alumni Engagement Strategy

September 8, 2014


College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing social media communities, scrutinizing Google Analytics, and generating cutting-edge content ideas. It’s no surprise that building alumni relationships often gets…read_more

College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing…read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website

September 2, 2014


Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared to take to interact with it. You’ve likely spent many…read_more

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content…read_more

CATEGORIES: Analytics, Blog

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The Higher Ed Guide To Irresistible Email Subject Lines

August 26, 2014


When you log into email each morning, how many of those waiting messages do you actually open and read? How many get moved immediately to the trash – or worse, marked as spam? If you’re habitually trashing the bulk of…read_more

When you log into email each morning, how many of those waiting messages do you actually open and read? How…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing

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“Affordability Content”: How To Convert The Cost-Conscious Lead

August 21, 2014


There was a time when students approached college primarily as a life experience – an opportunity to explore new concepts, broaden their understanding of the world, and perhaps at some point sharpen their focus long enough to settle on a…read_more

There was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix

August 18, 2014


It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made the move to incorporate mobile PPC. Mobile PPC is an…read_more

It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click

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3 Ways A/B Testing Can Boost Your School’s Conversion Rates

August 11, 2014


Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting the right date for an important meeting: would Wednesday…read_more

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a…read_more

CATEGORIES: Analytics, Blog, Content Development, Web Design and Development

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Integrating Calls to Action on Higher Education Landing Pages

August 6, 2014


A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating clutter, and featuring effective visual and written content that illuminates a clear path to desired action. But to convert your…read_more

A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Conversion Optimization, Education Lead Generation, Web Design and Development

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