June 19, 2013
A few months ago we explained why college newsletters were an essential part of any communications strategy and how to get started. They are a great way of informing about upcoming events, building loyalty and reinforcing the brand of your…
June 11, 2013
As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in the past are seeing their competitors get out ahead of them in competitive keyword markets. As these late adopter marketers…
May 30, 2013
Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts and strategies. View Part 1: Multi-Attribution Modeling In the second part, we will talk about multi-channel attribution using Google Analytics.…
May 27, 2013
On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look at the basic on-page SEO elements that higher ed marketers need to understand and apply to ensure that their websites…
May 22, 2013
‘Tis the season again! With graduations ceremonies around the corner, many colleges are looking for last-minute solutions to bring more fun and sharing to the ceremony through social media. After all, a graduation is the perfect time to boost your…
May 15, 2013
According to the 2013 Social Admissions Report , 75% of students of class 2013 are using social media to make their enrolment decision. Whatever the exact nature of the influence on their decision, this means that social media must play a…
May 13, 2013
Pay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive geographic areas where private for profits compete head to head with the public community colleges. Executive MBA programs are another…
May 6, 2013
I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with this new version of Google Analytics (GA) grows in the marketplace, these posts are increasingly more technical and applied, including more discussion…
April 26, 2013
Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective RWD redesigns and it certainly seems to be the preferred direction…
April 19, 2013
It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In recent examples where we’ve split off and launched mobile-only PPC campaigns to parallel existing PPC campaigns, we have seen lifts…
