Higher Education Marketing

10 Questions to Test the Strength of your Institution’s Marketing Integration

December 15, 2014


For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s recruitment efforts and to look for opportunities to improve your…read_more

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,…read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

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3 Tips for Marketing Your Competency-Based Higher Ed Programs

December 8, 2014


Because you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently reported that over 350 higher ed institutions now offer or are…read_more

Because you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click

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3 Higher-Ed Social Media Blunders (and What They All Have in Common)

December 1, 2014


According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their post-secondary options. What is it they’re looking for when they visit your school’s platforms? An engaging, relevant, consistent storyline. Social…read_more

According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their…read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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How to Develop & Leverage Student Personas

November 25, 2014


Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank Online Marketing consulted industry experts to compile its impressive list of top trends, customization and personalization continued to reign supreme.…read_more

Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing, Social Media Marketing

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FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS


Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An Introduction to Google Analytics for Higher Ed Marketers. This…read_more

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30…read_more

CATEGORIES: Analytics, Blog

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A Look at the Data Behind Google Benchmarking for Higher Ed

November 21, 2014


It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward to digging into it to see what kind of information…read_more

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very…read_more

CATEGORIES: Analytics, Blog, Education Marketing

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Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion

November 14, 2014


Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly common decision-making steps: Now, consider how this typical consumer process compares to the steps students take when selecting a college.…read_more

Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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Content Discovery Tools for Higher Ed Marketing

November 12, 2014


A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside other, high visibility content. Leading companies providing this emerging advertising model include Tabola, Outbrain, and NRelate. These native advertising platforms…read_more

A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

November 5, 2014


In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total respondents were 604), now use Constituent (or Customer) Relationship Management…read_more

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate…read_more

CATEGORIES: Conversion Optimization, Education Lead Generation, Education Marketing

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Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students

October 27, 2014


Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt in email should be considered part of it. Here…read_more

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, SEO, Social Media Marketing

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