Higher Education Marketing

WhatsApp With Your Mobile Student Recruitment?

July 22, 2015


For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last year for the astronomical sum of $22 billion in cash, shares and stock. The Californian company has grown exponentially despite…read_more

For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last…read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Mobile Marketing, Social Media Marketing

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Google Analytics Made Easy: A Crashcourse for Education Marketers

July 16, 2015


During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to measure their digital marketing efforts. Given the tremendous capacity of GA to help track and improve tactics, we were pretty…read_more

During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to…read_more

CATEGORIES: Analytics, Blog, Education Marketing

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HEM’s Blog is 5 years old, and boy, have things changed!

July 6, 2015


The last 8 years has been a very exciting period of growth for our company, beginning as a one man shop in a shared office, to the present, where we have 20 staff, and are currently looking for a building…read_more

The last 8 years has been a very exciting period of growth for our company, beginning as a one man…read_more

CATEGORIES: Blog, Education Marketing, News

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An Intro to Mobile Geo-fencing for Higher Ed Marketers

June 29, 2015


Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the marketplace continues to expand and marketers make more efforts to connect with prospects and students where they spend the majority…read_more

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing

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PPC for Student Lead Generation: Search vs. Display?

June 17, 2015


Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets of many college or university marketing departments. It really does require expertise to be done well. Regardless of this reality,…read_more

Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets…read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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5 Brand-Building Videos Your School’s Website is Probably Missing

June 12, 2015


Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their learning community – and the degree to which you offer them this visibility can have a direct impact on whether…read_more

Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their…read_more

CATEGORIES: Blog, Content Development, Education Marketing

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7 Tips To Make You a Top Dog in Mobile Lead Generation For Higher Ed

June 10, 2015


Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices (phone and tablet) account for approximately 27% or more of the site traffic to college and university websites and that…read_more

Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices…read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing

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New Research Shows Why LinkedIn is Hot for Millennial Recruitment

June 5, 2015


Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on their precise age range, but today’s high school seniors and 20-somthing post-secondary applicants fall into this increasingly “hot” demographic. Across…read_more

Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Announcing the “How Higher Education Institutions are Using Digital Marketing” Survey Report

May 20, 2015


In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions of which channels, strategy, and tactics work best and which don’t. In an attempt to capture, document and better understand…read_more

In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions…read_more

CATEGORIES: Blog, Education Marketing, News

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3 Sections of Your School’s Website that Should TELL but Never SELL

May 11, 2015


Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to be of use to target audiences, but is really only about selling a product or service. When audiences detect the…read_more

Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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