May 22, 2013
‘Tis the season again! With graduations ceremonies around the corner, many colleges are looking for last-minute solutions to bring more fun and sharing to the ceremony through social media. After all, a graduation is the perfect time to boost your…
May 15, 2013
According to the 2013 Social Admissions Report , 75% of students of class 2013 are using social media to make their enrolment decision. Whatever the exact nature of the influence on their decision, this means that social media must play a…
May 13, 2013
Pay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive geographic areas where private for profits compete head to head with the public community colleges. Executive MBA programs are another…
May 6, 2013
I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with this new version of Google Analytics (GA) grows in the marketplace, these posts are increasingly more technical and applied, including more discussion…
April 26, 2013
Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective RWD redesigns and it certainly seems to be the preferred direction…
April 19, 2013
It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In recent examples where we’ve split off and launched mobile-only PPC campaigns to parallel existing PPC campaigns, we have seen lifts…
April 15, 2013
Digital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency of all the effort that is being put into the process. Colleges and universities reach targeted audience in a variety…
April 12, 2013
When we begin working with a college or university on their online marketing we usually start our process with a thorough audit of their current web ecosystem to diagnose any problems and to establish a baseline for future improvement. This…
April 11, 2013
The world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st, due to a decreasing number of users. Google Reader allows you to aggregate in one single place content you have…
April 8, 2013
It’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any content strategy will necessarily involve developing processes of creating new content, as well as editorial calendars that will help streamline…
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