Higher Education Marketing

Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns

March 22, 2017


At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago, the social media site has become  ingrained in the very...read_more

At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago, the social media site has become  ingrained in the very...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, Mobile Marketing, SEO, Social Media Marketing

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How Welcoming is Your School’s Website for International Students?

February 22, 2017


Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel excited, or nervous? Confident, or apprehensive? Are you looking forward...read_more

Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel excited, or nervous? Confident, or apprehensive? Are you looking forward...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention

February 15, 2017


Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Social Media Marketing

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What LinkedIn’s New Look University Pages Mean for Online Student Recruitment

February 8, 2017


Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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Don’t Miss Our Free Webinar- Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics

November 7, 2016


We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions professionals entitled Maximizing the Effectiveness of Your Student Recruitment Campaigns with...read_more

We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions professionals entitled Maximizing the Effectiveness of Your Student Recruitment Campaigns with...read_more

CATEGORIES: Analytics, Education Marketing

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HEM is Presenting a Special Google Analytics Workshop at ICEF North America in Toronto!

May 6, 2016


We’re excited to announce that as part of the ICEF North America Workshop in Toronto next week, Higher Education Marketing (HEM) will be presenting a special pre-seminar workshop on Google...read_more

We’re excited to announce that as part of the ICEF North America Workshop in Toronto next week, Higher Education Marketing (HEM) will be presenting a special pre-seminar workshop on Google...read_more

CATEGORIES: Analytics, Blog


5 Essentials of a Successful Inbound Marketing Strategy

September 23, 2015


Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Marketing, SEO, Social Media Marketing

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Thriving in the New Normal: How Higher Ed is Embracing Technological Change

September 11, 2015


At Higher Education Marketing, we've long been trumpeting the rapid pace of technological change and helping schools manage the transition. By now, educational institutions are well aware that the industry...read_more

At Higher Education Marketing, we've long been trumpeting the rapid pace of technological change and helping schools manage the transition. By now, educational institutions are well aware that the industry...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing, Social Media Marketing

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Stemming Summer Melt and Improving Admissions Yield with Social Media

August 27, 2015


Not so long ago, students that had been accepted to a college or university might expect a phone call, an invitation to an open house and perhaps some brochures or...read_more

Not so long ago, students that had been accepted to a college or university might expect a phone call, an invitation to an open house and perhaps some brochures or...read_more

CATEGORIES: Analytics, Blog, Mobile Marketing, Social Media Marketing

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PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use

August 6, 2015


In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours...read_more

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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