Higher Education Marketing

Bing Gains Search Engine Market Share From Google

Date posted: April 12, 2011

We've talked about the search wars in the past, and it looks like the battle for market share is only picking up steam with time. In March, Bing was able to jump up to Click here to find out more! a 30% share of the U.S. Web search market, taking a bite out of Google. According to Experian Hitwise, the Microsoft search underdog (funny calling anything from Microsoft an underdog, isn't it?) accounted for 30.01% of the search market last month, while Google snatched up 64.42% . The March increase continues an upward rise for Bing, as it had jumped to 28.48% in February, powered by Yahoo's search results. This despite the fact that Google accused Bing of copying its search results. Bing's increased market share is certainly only going to increase the bad blood between the companies, especially when they seem to take a certain amount of joy from bashing each other. Consider what Bing Director Stefan Weitz told the Huffington Post: "A lot of us have grown up with Google over the last decade and that’s problematic when you want to advance the state of the art. People today speak in pidgin English when they speak to a search engine… What people are not doing is challenging all engines to do more.” So, to sum up, Bing now has 30% market share and according to their management, Google makes you stupid. The search wars live on!