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Higher Education Marketing

5 Steps to More Unique & Impactful School Branding

June 23, 2017


What is a brand?“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

What is a brand?“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Online Student Recruitment

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Developing Effective Recruitment Strategies for Mature Students

June 14, 2017


Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market by most educational institutions, comprising a small section of their...read_more

Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market by most educational institutions, comprising a small section of their...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Showcasing Inspiring Alumni to Promote Student Recruitment

March 1, 2017


For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates who have leveraged their learning to achieve their dreams. A...read_more

For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates who have leveraged their learning to achieve their dreams. A...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Inbound marketing, Social Media Marketing

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How to Continuously Improve your School’s Website with Evolutionary Redesign

November 23, 2016


Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Web Design and Development

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5 Important Factors To Consider When Developing Multi-Lingual Websites for International Student Recruitment

November 16, 2016


As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering alternate language versions of your site can give you a...read_more

As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering alternate language versions of your site can give you a...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, International Recruitment, Mobile Marketing

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Declutter Your Digital Space: 4 Development Suggestions to Make Your School’s Website More Intuitive

September 7, 2016


While there are many excellent design examples out there, the sad truth is that the websites of universities and other educational institutions don’t generally have a great reputation. The combination...read_more

While there are many excellent design examples out there, the sad truth is that the websites of universities and other educational institutions don’t generally have a great reputation. The combination...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

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4 Reasons to Incorporate Social Responsibility into Your University’s Student Recruitment Strategy

June 1, 2016


Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility, and social inclusion,  young people today have developed a strong...read_more

Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility, and social inclusion,  young people today have developed a strong...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, News

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Focusing on Faculty to Improve Student Recruitment

November 26, 2015


As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Social Media Marketing

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How Recent Changes to LinkedIn Groups Affect your College or University’s Alumni Groups

November 19, 2015


LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just how broadly adopted they are used in higher ed check...read_more

LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just how broadly adopted they are used in higher ed check...read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Social Media Marketing

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How Does Your Website Invite Students Into Your School’s Story?

November 4, 2015


Compelling storytelling is not only a pillar of content marketing - it is also a powerful ally in crafting a strong brand identity. When done well and in congruence with...read_more

Compelling storytelling is not only a pillar of content marketing - it is also a powerful ally in crafting a strong brand identity. When done well and in congruence with...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Web Design and Development

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