Changes to "Directions" Links in Adwords
Date posted: June 3, 2011Google Adwords will soon be making changes to “directions” clicks in ads with location extensions. “Directions” is a feature that enables customers to map the quickest route from where they are located to a business they want to visit. Location extensions with “directions” can beneficial to users and lead to more interactions with the ad. Google recently launched a report in AdWords to measure these interactions and show their importance. The proposed changes will impact AdWords campaigns on desktops and mobile devices. These changes include the following:
- The addition of performance metrics for “directions” alongside metrics for clicks and phone calls.
- “Directions” clicks will come with a charge, much like when you click on your ad’s headline
- A high number of “directions” clicks will indicate that your customers are interacting with your ads to get directions to your business.