Changes to Google Analytics | Google Analytics | Education Marketing
Higher Education Marketing

Changes to Google Analytics

Date posted: September 5, 2011

Google is working on a new version of Google Analytics and numerous changes and updates have been released recently. Version 5 of Analytics will add numerous features and will include an updated JavaScript code for webmasters. It is currently in the testing phases but a few additions have been released.

Here is a brief rundown on a pair of those changes:

Connecting Multiple Google Analytics Accounts

Previously it was only possible to link a single AdWords account to a single Google Analytics account, which made it harder to use auto-tagging and AdWords reports inside Google Analytics. Now, you can link multiple AdWords accounts to your Google Analytics account.  They’ve done this by disabling select features (like time zone synchronization) and expanding the import and export options to allow users to add their AdWords data to multiple Analytics accounts.

To find out how to set this up, check out the explanation at the Google Analytics blog.

New Google Analytics Session Calculations

There has also been a small change in how sessions are calculated in Google Analytics. Previously, Google Analytics ended a session when more than 30 minutes had elapsed between pageviews for a single visitor; at the end of a day; or when a visitor closed their browser. The next pageview from that visitor would thus start a new sessions. In the new model, Google Analytics will end a session when more than 30 minutes have elapsed between pageviews for a single visitor; at the end of a day; or when any traffic source value for the user changes. Traffic source information includes:

  • utm_source
  • utm_medium
  • utm_term
  • utm_content
  • utm_id
  • utm_campaign
  • gclid

If a visitor leaves your site and returns soon after with a different traffic source value, each visit will be measured with its own session, which will provide more accurate attribution information.

If you’re curious about the making of Google Analytics V5, here is a behind the scenes video: