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Higher Education Marketing

4 Ways to Make Your School’s CTAs More Compelling

February 21, 2018


digital marketing for higher education

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

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How Will Facebook’s Latest News Feed Updates Affect Your School’s Marketing Efforts?

January 31, 2018


Facebook recruitment

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some confusion and dismay by marketers around the world. The social...read_more

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some confusion and dismay by marketers around the world. The social...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, News, Social Media Marketing

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5 Steps to More Enticing Email Marketing for Student Recruitment Pros

January 24, 2018


education marketing email

As of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people around the world communicate. What explains its longevity in a...read_more

As of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people around the world communicate. What explains its longevity in a...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing

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2017’s Best Higher Ed Marketing Holiday Videos!

December 20, 2017


higher ed marketing

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday season, schools around the world have been working hard to...read_more

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday season, schools around the world have been working hard to...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, International Recruitment, News

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Creating a Language School Digital Marketing Plan

November 29, 2017


language school marketing plan

For language schools hoping to increase enrollment or improve their visibility on the international stage, a strong marketing plan can be the key to success. Marketing plans can help you...read_more

For language schools hoping to increase enrollment or improve their visibility on the international stage, a strong marketing plan can be the key to success. Marketing plans can help you...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, SEO, Social Media Marketing

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Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online

November 22, 2017


higher education marketing

There's no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you can try and convince a person of all the reasons...read_more

There's no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you can try and convince a person of all the reasons...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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Master’s Student Recruitment Strategies: Attracting the Right Applicants

October 18, 2017


master's recruitment strategies

With a BA degree often no longer enough to gain access to top employment and academic opportunities, increased numbers of students are enrolling in postgraduate education in the hopes of...read_more

With a BA degree often no longer enough to gain access to top employment and academic opportunities, increased numbers of students are enrolling in postgraduate education in the hopes of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Creating a Data Driven Marketing Strategy for Student Recruitment

October 4, 2017


Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required time-consuming and often costly market research. Today’s marketers, however, have...read_more

Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required time-consuming and often costly market research. Today’s marketers, however, have...read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, SEO, Web Design and Development

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Language School Marketing Trends: The Growing Demand for ‘Language +’ Programs

September 20, 2017


Higher education marketing

Countless individuals across the globe are interested in learning a new language. Whether it’s for their personal benefit, educational reasons, business purposes, or simply for entertainment, it’s clear that the...read_more

Countless individuals across the globe are interested in learning a new language. Whether it’s for their personal benefit, educational reasons, business purposes, or simply for entertainment, it’s clear that the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate

September 6, 2017


higher education marketing

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, Web Design and Development

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