Higher Education Marketing

In Plain English: 5 Tips for Simplifying Your Content Writing for International Students

February 1, 2017


As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

CATEGORIES: Blog, Content Development, International Recruitment

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HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!

January 30, 2017


Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, SEO, Social Media Marketing, Web Design and Development

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The Growing Importance of CRM for Student Recruitment

January 25, 2017


Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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8 of This Year’s Best Higher Ed Holiday Greeting Videos

December 21, 2016


Video holiday greetings from schools have become fairly common over the past number of years, to the point that it has almost become a seasonal tradition in itself. 2016 was...read_more

Video holiday greetings from schools have become fairly common over the past number of years, to the point that it has almost become a seasonal tradition in itself. 2016 was...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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Why You Should Consider Adding Native Advertising to your Higher Education Marketing

December 14, 2016


Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Social Media Marketing

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Is Medium a Higher Ed Content Marketing Game-Changer?

November 30, 2016


It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Social Media Marketing

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How to Continuously Improve your School’s Website with Evolutionary Redesign

November 23, 2016


Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Web Design and Development

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How to Leverage your Faculty for Domestic and International Student Recruitment

November 9, 2016


With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment

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5 Winning Recruitment Content ‘Angles’ for Language Schools

November 2, 2016


The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different places and cultures, each with different ambitions, interests, and tastes....read_more

The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different places and cultures, each with different ambitions, interests, and tastes....read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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5 Incredibly Useful Ways to Engage Prospective Students with Storify

October 12, 2016


Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...read_more

Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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