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Higher Education Marketing

Language School Marketing Trends: The Growing Demand for ‘Language +’ Programs

September 20, 2017


Higher education marketing

Countless individuals across the globe are interested in learning a new language. Whether it’s for their personal benefit, educational reasons, business purposes, or simply for entertainment, it’s clear that the...read_more

Countless individuals across the globe are interested in learning a new language. Whether it’s for their personal benefit, educational reasons, business purposes, or simply for entertainment, it’s clear that the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate

September 6, 2017


higher education marketing

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, Web Design and Development

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What University Recruitment Pros Around the World Can Learn from UK Clearing Campaigns

August 30, 2017


Professionals working in the education field are no strangers to the seasons of higher education marketing, and right now it’s Clearing season in the UK. Following the release of UCAS...read_more

Professionals working in the education field are no strangers to the seasons of higher education marketing, and right now it’s Clearing season in the UK. Following the release of UCAS...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Beyond ESL: Language School Marketing for Non-English Courses

August 23, 2017


language school marketing

While English remains the most in-demand language for education, there are countless students around the globe who are eager to learn other languages. Language school marketers that offer non-English courses...read_more

While English remains the most in-demand language for education, there are countless students around the globe who are eager to learn other languages. Language school marketers that offer non-English courses...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Social Media Marketing

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Creating Digital Student Communities for Education Lead Generation

August 9, 2017


education lead generation

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...read_more

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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Recruiting International Students in Turkey: A Look at an Up-and-Coming Market

August 2, 2017


recruiting students from Turkey

With one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked Turkey as one of the four MINT countries, along with...read_more

With one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked Turkey as one of the four MINT countries, along with...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Strategic Marketing for Student Recruitment: Promoting Individual Programs

July 26, 2017


Higher Education Marketing

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to promote a certain program more than others. Whether you need...read_more

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to promote a certain program more than others. Whether you need...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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How to Promote a Language School Summer Camp

July 5, 2017


how to promote a language school

Running a summer camp for children at your language school can be an excellent idea. It’s a great way to utilise classroom space that would otherwise go unused, can help...read_more

Running a summer camp for children at your language school can be an excellent idea. It’s a great way to utilise classroom space that would otherwise go unused, can help...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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5 Steps to More Unique & Impactful School Branding

June 23, 2017


branding for schools

What is a brand?“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

What is a brand?“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Online Student Recruitment

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Tactics for International Student Recruitment in China: Getting Results from Chinese Search Engines

June 21, 2017


international student recruitment in China

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet sites are banned by the government, the country has developed ...read_more

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet sites are banned by the government, the country has developed ...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, SEO, Web Design and Development

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