Higher Education Marketing

Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention

February 15, 2017


Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Social Media Marketing

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The Growing Importance of CRM for Student Recruitment

January 25, 2017


Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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How to Leverage your Faculty for Domestic and International Student Recruitment

November 9, 2016


With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment

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Beyond Responsive: How to Give Prospective Students a Fast and Frictionless Mobile Experience

October 26, 2016


Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing, Web Design and Development

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5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online

September 28, 2016


With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become increasingly crucial that schools incorporate it into their overall content...read_more

With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become increasingly crucial that schools incorporate it into their overall content...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

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7 Steps to More Relevant & Actionable Student Personas

August 3, 2016


As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment

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Marketing Automation: 3 Routes to Smarter Student Recruitment

April 27, 2016


Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment, Social Media Marketing

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How to Avoid the Creep Factor in Student Recruitment

November 9, 2015


Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Pay per Click, Web Design and Development

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A Higher Ed Marketer’s Guide to Email Lead Nurturing

October 19, 2015


Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation

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HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!

September 14, 2015


This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at least 5000 attendees from Sept. 15-18. EAIE is a non-profit organization...read_more

This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at least 5000 attendees from Sept. 15-18. EAIE is a non-profit organization...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment

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