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Higher Education Marketing

Education Keyword Research for Schools, Step by Step

April 18, 2018


education marketing keywords

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and blogs, influence the way that professionals approach advertising, and effectively...read_more

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and blogs, influence the way that professionals approach advertising, and effectively...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click, SEO

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Higher Education Texting Ideas for Every Stage of the Enrollment Journey

March 7, 2018


education marketing

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital space, it's easy to forget that some of the most...read_more

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital space, it's easy to forget that some of the most...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing

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4 Digital Marketing Channels That Depend on Good Student Persona Development

February 28, 2018


education marketing

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Pay per Click, SEO, Social Media Marketing

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Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?

January 3, 2018


education marketing

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple of years. These services offer an immediate, intimate space in...read_more

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple of years. These services offer an immediate, intimate space in...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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Facebook Ads for Schools: 7 Weekly Optimization Steps for Your Campaigns

December 6, 2017


social media marketing for schools

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world's largest social network, with over 2 billion users, and...read_more

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world's largest social network, with over 2 billion users, and...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing

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Creating a Language School Digital Marketing Plan

November 29, 2017


language school marketing plan

For language schools hoping to increase enrollment or improve their visibility on the international stage, a strong marketing plan can be the key to success. Marketing plans can help you...read_more

For language schools hoping to increase enrollment or improve their visibility on the international stage, a strong marketing plan can be the key to success. Marketing plans can help you...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, SEO, Social Media Marketing

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Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online

November 22, 2017


higher education marketing

There's no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you can try and convince a person of all the reasons...read_more

There's no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you can try and convince a person of all the reasons...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You

November 15, 2017


higher education

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there's no better way to start than by adopting Google Analytics. Free to use, the platform...read_more

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there's no better way to start than by adopting Google Analytics. Free to use, the platform...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing

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Optimizing Your Strategy for Mobile Student Recruitment

November 8, 2017


higher education marketing

The trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be able to carry over their activities from one device to...read_more

The trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be able to carry over their activities from one device to...read_more

CATEGORIES: Blog, Branding and Web Design, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing


Getting the Most From Facebook Insights For Schools

October 11, 2017


education marketing

With over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many different demographics of prospective students across the globe. While you’re...read_more

With over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many different demographics of prospective students across the globe. While you’re...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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