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Higher Education Marketing

5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate

September 6, 2017


higher education marketing

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, Web Design and Development

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5 Steps to Flawless Student Inquiry Follow-Up

August 16, 2017


student inquiry follow-up

Digital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do with those inquiries that matters. In today’s interconnected world, prospective...read_more

Digital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do with those inquiries that matters. In today’s interconnected world, prospective...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Perform an Education Marketing SEO Health Check in 5 Simple Steps

May 31, 2017


Education marketing SEO

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and failure. No matter how good your programs, web content, and...read_more

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and failure. No matter how good your programs, web content, and...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO, Web Design and Development

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The Best Social Media Ad Platforms for Recruiting Students

May 17, 2017


social media ad platforms

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Pay per Click, SEO, Social Media Marketing

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Lead Scoring: Your School’s Secret Weapon for More Efficient Student Recruitment

April 19, 2017


How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...read_more

How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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Developing Multilingual PPC Campaigns for Student Recruitment

April 12, 2017


Is your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain online visibility and brand recognition in certain countries or regions?...read_more

Is your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain online visibility and brand recognition in certain countries or regions?...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click

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Diversifying Your International Student Recruitment Sources With Digital Marketing

April 5, 2017


international student recruitment

As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language schools, universities, and even some community colleges and k-12 schools...read_more

As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language schools, universities, and even some community colleges and k-12 schools...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention

February 15, 2017


analytics education

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Social Media Marketing

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The Growing Importance of CRM for Student Recruitment

January 25, 2017


CRM for higher education

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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How to Leverage your Faculty for Domestic and International Student Recruitment

November 9, 2016


faculty meeting student recruitment

With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment

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