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Higher Education Marketing

How Can Sina Weibo Help You Recruit Students in China?

July 19, 2017


Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one of the most welcoming Chinese sites when it comes to...read_more

Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one of the most welcoming Chinese sites when it comes to...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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How to Promote a Language School Summer Camp

July 5, 2017


Running a summer camp for children at your language school can be an excellent idea. It’s a great way to utilise classroom space that would otherwise go unused, can help...read_more

Running a summer camp for children at your language school can be an excellent idea. It’s a great way to utilise classroom space that would otherwise go unused, can help...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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4 Ways ‘Stories’ are Transforming Social Media in Higher Education

June 28, 2017


Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...read_more

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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Tactics for International Student Recruitment in China: Getting Results from Chinese Search Engines

June 21, 2017


Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet sites are banned by the government, the country has developed ...read_more

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet sites are banned by the government, the country has developed ...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, SEO, Web Design and Development

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Developing Effective Recruitment Strategies for Mature Students

June 14, 2017


Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market by most educational institutions, comprising a small section of their...read_more

Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market by most educational institutions, comprising a small section of their...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Higher Education Content Strategy Ideas: Creating Inspiring Interviews

June 7, 2017


Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that will draw in prospective students can be a challenge. Not...read_more

Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that will draw in prospective students can be a challenge. Not...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Perform an Education Marketing SEO Health Check in 5 Simple Steps

May 31, 2017


In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and failure. No matter how good your programs, web content, and...read_more

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and failure. No matter how good your programs, web content, and...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO, Web Design and Development

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Essential Instagram Marketing Strategies for Higher Education

May 24, 2017


Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over 700 million users in under seven years—twice the audience of...read_more

Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over 700 million users in under seven years—twice the audience of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, Social Media Marketing

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The Best Social Media Ad Platforms for Recruiting Students

May 17, 2017


Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Pay per Click, SEO, Social Media Marketing

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New Opportunities and Challenges for International Student Recruitment in Mexico

May 10, 2017


With a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high potential market for international student recruitment for a number of...read_more

With a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high potential market for international student recruitment for a number of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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