Higher Education Marketing

What LinkedIn’s New Look University Pages Mean for Online Student Recruitment

February 8, 2017


Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!

January 30, 2017


Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, SEO, Social Media Marketing, Web Design and Development

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The Growing Importance of CRM for Student Recruitment

January 25, 2017


Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels, regions, and languages can quickly become overwhelming for recruitment and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns

January 11, 2017


Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Pay per Click, SEO, Social Media Marketing

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How to Create an International Student Recruitment Action Plan

January 9, 2017


Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment

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8 of This Year’s Best Higher Ed Holiday Greeting Videos

December 21, 2016


Video holiday greetings from schools have become fairly common over the past number of years, to the point that it has almost become a seasonal tradition in itself. 2016 was...read_more

Video holiday greetings from schools have become fairly common over the past number of years, to the point that it has almost become a seasonal tradition in itself. 2016 was...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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Why You Should Consider Adding Native Advertising to your Higher Education Marketing

December 14, 2016


Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Social Media Marketing

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International Student Recruitment Opportunities in Africa

December 7, 2016


As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in Asia to emerging markets around the world. Among the most...read_more

As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in Asia to emerging markets around the world. Among the most...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment

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Is Medium a Higher Ed Content Marketing Game-Changer?

November 30, 2016


It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Social Media Marketing

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5 Important Factors To Consider When Developing Multi-Lingual Websites for International Student Recruitment

November 16, 2016


As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering alternate language versions of your site can give you a...read_more

As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering alternate language versions of your site can give you a...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, International Recruitment, Mobile Marketing

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