Higher Education Marketing

Essential Instagram Marketing Strategies for Higher Education

May 24, 2017


Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over 700 million users in under seven years—twice the audience of...read_more

Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over 700 million users in under seven years—twice the audience of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, Social Media Marketing

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The Best Social Media Ad Platforms for Recruiting Students

May 17, 2017


Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Pay per Click, SEO, Social Media Marketing

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New Opportunities and Challenges for International Student Recruitment in Mexico

May 10, 2017


With a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high potential market for international student recruitment for a number of...read_more

With a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high potential market for international student recruitment for a number of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Promoting ESL Education as a Route to Further Study for International Students

May 3, 2017


While there are a number of good reasons to learn English, an increasing number of international students now see it as a means to secure a better education. The education...read_more

While there are a number of good reasons to learn English, an increasing number of international students now see it as a means to secure a better education. The education...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Using WeChat for Student Recruitment in China

April 26, 2017


Imagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single easy-to-use platform. Imagine that you can also use it to order food, dry...read_more

Imagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single easy-to-use platform. Imagine that you can also use it to order food, dry...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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Lead Scoring: Your School’s Secret Weapon for More Efficient Student Recruitment

April 19, 2017


How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...read_more

How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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Developing Multilingual PPC Campaigns for Student Recruitment

April 12, 2017


Is your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain online visibility and brand recognition in certain countries or regions?...read_more

Is your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain online visibility and brand recognition in certain countries or regions?...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click

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Diversifying Your International Student Recruitment Sources With Digital Marketing

April 5, 2017


As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language schools, universities, and even some community colleges and k-12 schools...read_more

As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language schools, universities, and even some community colleges and k-12 schools...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns

March 22, 2017


At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago, the social media site has become  ingrained in the very...read_more

At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago, the social media site has become  ingrained in the very...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, Mobile Marketing, SEO, Social Media Marketing

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Putting Your School on the Map: The Role of Location in Student Recruitment

March 8, 2017


You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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