Organic Traffic Insights: Tools and Techniques for Monitoring Organic Results for Education Marketers
Date posted: August 30, 2023
Reading Time: 10 minutes In the current digital landscape, organic search has become the foundation of online visibility and brand awareness. Although many schools...
Measuring Success: Key Metrics for Evaluating Meta Campaigns in Education
Date posted: August 23, 2023
Reading Time: 9 minutes In today’s education market, Meta advertising campaigns are key for successfully reaching prospects. However, running ads on platforms like Facebook...
Celebrating a 15-Year Company Anniversary: HEM’s Past and Future with CEO Philippe Taza
Date posted: August 16, 2023
Reading Time: 5 minutes Higher Education Marketing (HEM) is celebrating its 15th anniversary as its milestone this month. Our 15th company anniversary marks our...
5 Tips for Schools to Generate Brand Awareness With Inbound Marketing
Date posted: July 19, 2023
Reading Time: 10 minutes Although brand awareness is an essential component of any marketing strategy, it is common for schools to forget about it....
Social Media Video Marketing for Schools: 5 Production Tips and Strategies
Date posted: July 12, 2023
Reading Time: 9 minutes In today’s fast-paced digital age, leveraging social media video marketing is essential for schools to reach their prospects and gain...
AI in Education Marketing: 4 Insights and Strategies for Schools
Date posted: July 5, 2023
Reading Time: 11 minutes Over the past few months, there has been a lot of talk about the pros and cons of artificial intelligence...
How the HEM Team Uses AI To Deliver Quality Results for Your School
Date posted: July 4, 2023
Reading Time: 7 minutes Note: due to the rapidly transforming AI landscape, we should consider this page a “living document” that will be regularly...
TikTok Trend in Schools: 7 Top Trends for Your School to Try in 2023
Date posted: June 21, 2023
Reading Time: 10 minutes Over the years, TikTok has taken the social media world by storm. Many schools now need to develop a strong...
6 Top Tips for Schools Collaborating with an Education Marketing Agency
Date posted: June 14, 2023
Reading Time: 9 minutes Unsurprisingly, developing a competitive edge can make your school’s recruitment strategy more impactful. However, with so many schools competing for...
6 Best Practices for an Effective Multi-Channel Marketing Strategy for Schools
Date posted: June 7, 2023
Reading Time: 9 minutes Schools today need to have an active online presence to attract prospects. By establishing this presence across various channels, your...