Higher Education Marketing

Canadian Government Education Advisory Panel

Date posted: October 17, 2011

The federal government has created an expert panel designed to attract international students and researchers to Canadian universities. The panel will be chaired by Amit Chakma, president and vice-chancellor of the University of Western Ontario. The new panel will invest $10 million over the next two years towards further developing an international education strategy, with the overall goal of promoting the expertise and services of Canadian universities abroad.

The Association of Universities and Colleges of Canada (AUCC)—a member of the Canadian Consortium for International Education Marketing—applauds the move, pointing out that there’s a definite link between investments in international education and overall benefits to Canadian society. Paul Davidson, president of AUCC, remarked that “The time is right for Canada to build new, effective and innovative higher research and learning partnerships with rapidly emerging economic powers, including Brazil, India and China…”

The new expert panel will have an impact on how schools market to international students, as it will become a resource for educational marketers. As the panel shares its learnings, develops strategies, and offers best practices, schools will acquire a better understanding of international students’ needs.

What, for example, are Chinese students looking for in a school versus Brazilian students? Are Indian students interested in the same courses as Korean students? This knowledge will allow schools to better tailor social media and SEO strategies to their targeted countries, increasing their conversion and ROI in the process. For example, schools might learn which social media sites are important in their prospective student’s countries.  To get more insight on this, read our blog about education marketing with foreign social networks.

For more information about the panel, visit the AUCC’s media room.

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