Higher Education Marketing

Free Webinar – How to Enhance Your Website Redesign with a Digital Marketing Assessment

Date posted: October 7, 2013

On Thursday, October 24th, at 2:00 pm Eastern,

In cooperation with our good friends at OmniUpdate, we will present a FREE 30 minute webcast,

for higher ed web and marketing professionals on how to optimize your website redesign with a thorough digital marketing assessment before you begin the redesign.

Register nowA website redesign requires reinvestment in architecture, design, content, and digital marketing to ensure that your new site seamlessly delivers on its business objectives. A thorough digital marketing assessment is critical to evaluating your current site's strengths and weaknesses and determining your next steps.

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Philippe Taza, CEO and Digital Analyst at Higher Education Marketing, will share his experience, insights, and advice on evaluating and redesigning college and university websites for improved marketing performance.


He will provide a step-by-step guide to planning a redesign and discuss how to:

  • Define your redesign goals and benchmark your current site
  •   Assess your information architecture, analytics, SEO, social media, and content
  •   Establish goals, organize priorities, and measure a site's ROI
  •   Learn how to prepare for and conduct a digital marketing  assessment and find out 
      how great content and social media practices 
    can help maximize your institution's marketing efforts.

This webcast is ideal for college and university administrators, admissions managers, marketers, webmasters, web developers, and decision-makers who have a voice in the future of their college or university website.

Higher Education Marketing and  OmniUpdate partner to provide our customers with an ideal web experience, providing expertise and web management tools to them to make their jobs simpler and more efficient.

OmniUpdate is the leading web content management system (CMS) provider for higher education. OmniUpdate's enterprise CMS, OU Campus™, empowers institutions to effectively manage their web presence and take advantage of the latest web and mobile technologies. More than 700 college and university websites are managed using OU Campus.


Scott Duncan has worked in post-secondary educational marketing for over 25 years developing and marketing curriculum materials, marketing educational software, consulting to post-secondary institutions and most recently focusing on developing traditional and e-marketing solutions for student recruitment. He has extensive experience in student recruiting for continuing education and non-credit programs.