Google's GoMo Campaign | Mobile Marketing | Education Marketing
Higher Education Marketing

Google’s GoMo Campaign

Date posted: January 19, 2012

As we’ve said many times in the past, the future of education marketing is mobile. By all accounts, 2012 is set to be the year where smartphones finally overtake laptops in Web usage. Mobile searches, meanwhile, have grown 500% over the past two years.

What does all this mean? It means that every day, there are more people (and prospective students) using their smartphones to search for schools, programs and pretty much anything else under the sun. If you’re developing a school website, therefore, you absolutely have to recognize the importance of the mobile Web experience. It can, in fact, represent a huge opportunity for your school and program pages.

Never one to miss the obvious, Google is now getting in on act, with a campaign to help businesses understand how to benefit from mobile and how to promote your mobile offerings. Dubbed “GoMo” the campaign is an attempt to highlight mobile best practises in order to create the best possible mobile-friendly sites.

Here are GoMo’s mobile best practises:

Mobile Best Practises - GoMo


At the GoMo website, you can find a number of mobile resources and tools, including helpful talking points and mobile sales pitch tips. They are also offering a free, customized report with their GoMoMeter feature, which testes to see how mobile friendly your school site it.

To emphasize the necessity for a mobile-friendly site, here is a behind the scenes look at how Google itself developed a mobile version of their search engine:

What do you think? What are the key elements to going mobile?