Higher Education Marketing

Google Earnings Call Amid Google+ Changes

Date posted: April 18, 2012

We’ve often trumpeted the importance of Google Analytics when it comes to online marketing (and education marketing in particular), but Google’s recent Q1 2012 earnings call has revealed just how important it is to today’s online landscape. Chief Business Officer Nikesh Arora revealed that “over 10 million marketers and websites globally use Google Analytics to measure the effectiveness of their online presence in real-time”.

That figure, by the way, would mean it is used on over 55% of all websites, giving it an analytics tool market share of over 82%. Impressive indeed, and considering the additions Google has made to GA, including email scheduling, social reports and flow visualizations, that share may continue to grow.

Here is the announcement during Google’s Q1 2012 earnings call:

In the meantime, Google has been working on their other big product: Google+.

The search engine giant has announced a redesign for its social networking platform, which will allow more user customization. New features, which will be rolled out progressively, include:

  • The ability to customize apps
  • A new navigation ribbon
  • A new Explore page that highlights posts that are trending across the site
  • Bigger photos
  • A chat list
  • An always-updated list of invitations from the people in your circles
  • Quick access to every public and On Air hangout, for those times when you want to meet someone new, or watch a live broadcast
  • A rotating billboard of popular hangouts, pro tips and other items you don’t want to miss

These changes will allow users to:

  • Drag apps up or down to create the order you want
  • Hover over certain apps to reveal a set of quick actions
  • Show or hide apps by moving them in and out of “More”
  • Follow community around your content
  • Quickly join discussions and conversations

Here’s a video that takes a look at the new navigation ribbon:

Google senior vice president Vic Gundotra had this to say on Google’s Official Blog:

“More than 170 million people have upgraded to Google+, enjoying new ways to share in Search, Gmail, YouTube and lots of other places. It’s still early days, and there’s plenty left to do, but we’re more excited than ever to build a seamless social experience, all across Google… We think you’ll find it easier to use and nicer to look at, but most importantly, it accelerates our efforts to create a simpler, more beautiful Google.”

Clearly, Google+ still has ground to make up to be able to compete with Facebook, but the more Google improves this product, the more important it will become for your college marketing department.

New Google+

 

 

 

 

 

 

 

 

 

 

 

 

 

What do you think about the new Google+?

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