Higher Education Marketing

Google's Social Search

Date posted: January 12, 2012

As seen in the Evolution of Search video, Google has always been a work in progress, with constant innovation and change. A couple years back, Google incorporated  Social Search, hoping to create a search engine that understands the people using it, and the relationships they have with other users. They’ve now taken another step in this direction with the introduction of three new features:

  • Personal Results
    This is a search feature that lets find information just for you (such as Google+ photos and posts). Think of is as a search engine of all the things you have shared or others have shared with you. Only you will be able to see this on your results page, making it similar to the search function in a gmail account.
  • Profiles in Search
    This feature, which work in autocomplete and results, enables you to immediately find people you’re close to or might be interested in following.
  • People and Pages
    This feature will help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks.

Here is an introductory video from Google explaining Social Search:

And to learn more about how Social Search works behind the scenes, including the choices and control you have, check out this video:

What do you think about the new features to Google’s Social Search? Do you think you’ll use them?

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