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Higher Education Marketing

4 Ways to Make Your School’s CTAs More Compelling

February 21, 2018


digital marketing for higher education

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

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How Will Facebook’s Latest News Feed Updates Affect Your School’s Marketing Efforts?

January 31, 2018


Facebook recruitment

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some confusion and dismay by marketers around the world. The social...read_more

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some confusion and dismay by marketers around the world. The social...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, News, Social Media Marketing

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Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?

January 3, 2018


education marketing

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple of years. These services offer an immediate, intimate space in...read_more

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple of years. These services offer an immediate, intimate space in...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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Facebook Ads for Schools: 7 Weekly Optimization Steps for Your Campaigns

December 6, 2017


social media marketing for schools

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world's largest social network, with over 2 billion users, and...read_more

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world's largest social network, with over 2 billion users, and...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing

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Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You

November 15, 2017


higher education

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there's no better way to start than by adopting Google Analytics. Free to use, the platform...read_more

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there's no better way to start than by adopting Google Analytics. Free to use, the platform...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing

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Optimizing Your Strategy for Mobile Student Recruitment

November 8, 2017


higher education marketing

The trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be able to carry over their activities from one device to...read_more

The trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be able to carry over their activities from one device to...read_more

CATEGORIES: Blog, Branding and Web Design, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing


Should Quora be a Part of Your Education Marketing Strategy?

September 13, 2017


education marketing

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social media platforms like Facebook, Twitter, and Instagram. However, one social...read_more

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social media platforms like Facebook, Twitter, and Instagram. However, one social...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate

September 6, 2017


higher education marketing

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, Web Design and Development

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Creating Digital Student Communities for Education Lead Generation

August 9, 2017


education lead generation

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...read_more

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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How Can Sina Weibo Help You Recruit Students in China?

July 19, 2017


Recruit students in China

Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one of the most welcoming Chinese sites when it comes to...read_more

Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one of the most welcoming Chinese sites when it comes to...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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