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Higher Education Marketing

Using CRM Technology for Student Inquiry Follow-Up

May 2, 2018


higher education marketing

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over the past few years. In fact, Gartner Research now estimates...read_more

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over the past few years. In fact, Gartner Research now estimates...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Online Student Recruitment

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Voice Search Optimization for Higher Education SEO

April 25, 2018


education marketing SEO

Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled speakers, screens, and other devices more recently has seen a...read_more

Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled speakers, screens, and other devices more recently has seen a...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, SEO

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Education Keyword Research for Schools, Step by Step

April 18, 2018


education marketing keywords

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and blogs, influence the way that professionals approach advertising, and effectively...read_more

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and blogs, influence the way that professionals approach advertising, and effectively...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click, SEO

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Getting the Most out of YouTube for Schools

March 21, 2018


Higher education marketing for YouTube

Here's a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google, and the second-most popular search engine in the world is...read_more

Here's a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google, and the second-most popular search engine in the world is...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, SEO, Social Media Marketing

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Higher Education Texting Ideas for Every Stage of the Enrollment Journey

March 7, 2018


education marketing

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital space, it's easy to forget that some of the most...read_more

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital space, it's easy to forget that some of the most...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing

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4 Ways to Make Your School’s CTAs More Compelling

February 21, 2018


digital marketing for higher education

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

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How Will Facebook’s Latest News Feed Updates Affect Your School’s Marketing Efforts?

January 31, 2018


Facebook recruitment

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some confusion and dismay by marketers around the world. The social...read_more

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some confusion and dismay by marketers around the world. The social...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, News, Social Media Marketing

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Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?

January 3, 2018


education marketing

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple of years. These services offer an immediate, intimate space in...read_more

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple of years. These services offer an immediate, intimate space in...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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Facebook Ads for Schools: 7 Weekly Optimization Steps for Your Campaigns

December 6, 2017


social media marketing for schools

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world's largest social network, with over 2 billion users, and...read_more

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world's largest social network, with over 2 billion users, and...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing

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Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You

November 15, 2017


higher education

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there's no better way to start than by adopting Google Analytics. Free to use, the platform...read_more

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there's no better way to start than by adopting Google Analytics. Free to use, the platform...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing

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