Higher Education Marketing

Mount Allison University Launches Mobile App

Date posted: January 30, 2012

Mount Allison University has launched a new free mobile app. The university, based in Sackville, New Brunswick, introduced the app this week to give students, alumni and prospective applicants 24-hour access to the latest campus information. The app, called Datatel MOX™, is available for download at mobile app stores for all BlackBerry, iPhone, or Google Android mobile devices. Datatel MOX™ provides access to:
  • Important school phone numbers
  • Contact information, including e-mail address and building locations
  • Maps — Follow a GPS-enabled campus map to classroom buildings and other facilities. MOX™ easily locates buildings and provides directions using Google Maps (an invaluable tool for visiting students or freshmen trying to get to their first classes!)
  • Events — information about upcoming campus events, including open houses, seminars, graduations and more
  • News — “Campus Beat” news as provided on Mount Allison’s web site
Here is a screenshot of what the Mount Allison mobile app looks like:
MTA Datatel MOX
With more and more people using smartphones to experience the Web, it's only a matter of time until having a mobile app and a mobile-friendly website is a must for schools. In fact, recent students have show that 70 percent of campus CIOs and senior IT leaders “agree or strongly agree” that “mobile [...] apps are an important part of our campus plan to enhance instructional resources and campus services.” The future of education marketing is directly aligned with the progression of mobile. Recently, we highlighted Google's GoMo Campaign, which is an attempt to highlight mobile best practices in order to create the best possible mobile-friendly sites.
It won't be long before we see a lot more announcements like this one from Mount Allison University.