New Version of Google Analytics on the Way | Google Analytics | Blog
Higher Education Marketing

New Version of Google Analytics on the Way

Date posted: November 22, 2011

The folks at Google have sent out an email indicating that the new version of Google Analytics will soon be activated in accounts.  Over the next few weeks, in fact, Google Analytics v5 will become the default for all users, however, they will make it possible to switch back and forth between the new and old version until early next year.

This update will boast a new easier to use interface, as well as a host of new features.

Here are a few of Google Analytics v5’s new features:

Google Analytics Real-Time
We’ve discussed this before in the past, and we’re excited about Google Analytics Real-Time. Real-time reporting updates reports continuously and each pageview is reported seconds after it occurs on your site.

Mobile Reporting
The world is increasingly going mobile, and mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site and what devices their using.

Multi-Channel Funnels
This feature will allow you to see what channels your customers interacted with during the 30 days prior to converting or purchasing, including interactions with many media channels, clicks from paid and organic searches, affiliates, social networks, etc.

Flow Visualization
As we’ve mentioned in our post about Google Analytics’ Flow Visualization, this feature is a great tool for graphically showing how visitors navigate through your site. Google Analytics v5’s flow visualization will offer redesigned navigation tools.

What do you think about these new features? Excited to use Google Analytics v5?