Higher Education Marketing

Northern College Launches Facebook Contest

Date posted: April 17, 2012

Northern College has become the latest Canadian school to hold a Facebook contest involving students and applicants to their programs. The Timmins Ontario-based career college has only recently launched their official Facebook page, and the contest, which they’re calling “Show and Tell to Win!”, is a way to celebrate the new social media page.

Northern College - Show and Tell to Win

The “Show and Tell to Win!” contest is open to current students, alumni and future students who have applied for a program at the college starting in 2012. To enter, contest hopefuls have to visit the Northern College Facebook page to submit an original photo along with 50 to 100 words explaining “Why I chose Northern College”. Contestants then have to try to get their friends to vote for their submission. Those with the most votes will win. Prizes include an iPad 2, a 32 GB iPod Touch and a Cannon PowerShot digital camera.

“Northern College has a long, proud history of serving the training and educational needs of the North. This new Facebook page will add to the many ways in which Northern College keeps in touch with members of our communities,” Candace Fuhringer, Social Media Development Intern at Northern College, said in a press release.

“As the majority of our students use Facebook regularly, being where the students are is an obvious choice and an opportunity to strengthen dialogue,” she said. We would agree. As we have discussed in numerous posts, Facebook is the most popular social network, and more and more schools are using Facebook for recruitment purposes. This is especially true following the new Timeline format adopted by the social media giant.

We recently offered a free eBook that described Timeline’s features and offered suggestions on leveraging the new Facebook format: Facebook Timeline for Colleges and Universities.

Higher Education Marketing E-book: Facebook Timeline for Higher Ed

Northern College’s strategy is a particularly sound one, in that contests like this are a great way to engage your Facebook community and an even better way to generate “organic” content. Essentially, students and applicants will be writing your marketing message for you. This is an ideal situation, and one that gets Northern’s social media strategy off on the right foot.

Hamilton’s National Academy of Health and Business has held similar Facebook contests, called “Shape Your Own Tomorrow“, which give away full scholarships (and make the most of SEO, press releases and social media while they’re at it). Clearly, this is the way forward for education marketers.

Submissions for Northern College’s “Show and Tell to Win!” contest will be accepted from April 12-25, 2012. Voting will take place from April 26-May 6 and individuals can vote for three submissions daily. Winners will be announced May 11, 2012.

What do you think about using Facebook contests for recruitment and education marketing purposes?

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