Higher Education Marketing

5 Tips to Optimize Your Admissions Pages for Lead Generation

July 5, 2013


No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012 E-Expectations survey of college-bound students, over half said the Web…read_more

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Web Design and Development

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5 Best Practices for Building Better Program Pages

June 28, 2013


With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t taken for granted as a life-changing rite of passage the same way as it was even ten years ago. Both…read_more

With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

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Tip of the week: How to Access Official Twitter Analytics

June 26, 2013


If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a hidden gem that will very likely help you gain insight about what content your students share most on Twitter. Free…read_more

If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a…read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

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Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank?

June 22, 2013


I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and university marketers. SEO is a fundamental building block of your higher ed online marketing efforts. If you are not investing…read_more

I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and…read_more

CATEGORIES: Blog, SEO

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6 Steps to Developing Your E-Newsletter Marketing Strategy

June 19, 2013


A few months ago we explained why college newsletters were an essential part of any communications strategy and how to get started. They are a great way of informing about upcoming events, building loyalty and reinforcing the brand of your…read_more

A few months ago we explained why college newsletters were an essential part of any communications strategy and how to…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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PPC Conversion Rates in Higher Ed

June 11, 2013


As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in the past are seeing their competitors get out ahead of them in competitive keyword markets. As these late adopter marketers…read_more

As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in…read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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Multi-Channel Attribution Using Google Analytics

May 30, 2013


Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts and strategies. View Part 1: Multi-Attribution Modeling In the second part, we will talk about multi-channel attribution using Google Analytics.…read_more

Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts…read_more

CATEGORIES: Analytics, Blog

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On-Page SEO Basics for Higher Ed Marketers

May 27, 2013


On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look at the basic on-page SEO elements that higher ed marketers need to understand and apply to ensure that their websites…read_more

On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look…read_more

CATEGORIES: Blog, SEO

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3 Tips to Make Your College’s Graduation Ceremony More Interactive

May 22, 2013


‘Tis the season again! With graduations ceremonies around the corner, many colleges are looking for last-minute solutions to bring more fun and sharing to the ceremony through social media.  After all, a graduation is the perfect time to boost your…read_more

‘Tis the season again! With graduations ceremonies around the corner, many colleges are looking for last-minute solutions to bring more…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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3 tips to optimize your college’s presence in social media

May 15, 2013


According to the 2013 Social Admissions Report , 75% of students of class 2013 are using social media to make their enrolment decision. Whatever the exact nature of the influence on their decision, this means that social media must play a…read_more

According to the 2013 Social Admissions Report , 75% of students of class 2013 are using social media to make their…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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