Higher Education Marketing

How to Enhance Your Website Redesign with a Digital Marketing Assessment Webinar

October 29, 2013


On Thursday, October 24th, in cooperation with our good friends…

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CATEGORIES: Analytics, Blog, Branding and Web Design, Education Marketing, SEO, Social Media Marketing

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Recruiting Students for Continuing Education

October 25, 2013


Lifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal change, adult learners are increasingly seeking to update their skills or embark upon new career paths. Education is now cyclical.…read_more

Lifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Social Media Marketing

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The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers


If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA) to see how your website and related marketing are doing it’s really hard to keep up on all of the…read_more

If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)…read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing

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Text Messaging for Student Recruitment

October 24, 2013


The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students can’t resist texting, even in classrooms, and it continues to outrank any other daily activity carried out with a mobile…read_more

The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing, Mobile Marketing

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3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics

October 18, 2013


In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing detailed keyword data about visitors to your websites. In the college website example I provide in that post, the “keyword…read_more

In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing…read_more

CATEGORIES: Analytics, Blog, Education Marketing, SEO

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Mobile Apps in Higher Education Marketing

October 16, 2013


For those colleges and universities still watching and waiting for the mobile market to develop, now would be a good time to take action. The explosive growth of mobile technology adoption is undeniable, with mobile web access predicted to eclipse…read_more

For those colleges and universities still watching and waiting for the mobile market to develop, now would be a good…read_more

CATEGORIES: Blog, Content Development, Mobile Marketing

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Webcasting Opportunities Virtually Unlimited

October 11, 2013


Colleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as both opportunity and risk. The liberation of information has undoubtedly lowered barriers of entry, ushering in the age of online…read_more

Colleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as…read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, International Recruitment, Social Media Marketing

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Developing Donation Pages and Strategies

October 9, 2013


Fundraising for colleges and universities can be a tricky balancing act. While unrestricted donations are vital for sustaining and developing financial aid, research and several other institutional initiatives, excessive solicitation risks alienating alumni and provoking responses like “you only call…read_more

Fundraising for colleges and universities can be a tricky balancing act. While unrestricted donations are vital for sustaining and developing…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Social Media Marketing, Web Design and Development

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The Impact of “Keyword Not Provided” in Higher Ed Marketing

October 8, 2013


If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a very significant change to Google Analytics, (GA)  that seriously limits your previous capabilities to track keyword search data and trends…read_more

If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a…read_more

CATEGORIES: Analytics, Blog, Education Marketing, SEO

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Free Webinar – How to Enhance Your Website Redesign with a Digital Marketing Assessment

October 7, 2013


On Thursday, October 24th, at 2:00 pm Eastern, In cooperation with our good friends at OmniUpdate, we will present a FREE 30 minute webcast, for higher ed web and marketing professionals on how to optimize your website redesign with a thorough…read_more

On Thursday, October 24th, at 2:00 pm Eastern, In cooperation with our good friends at OmniUpdate, we will present a FREE…read_more

CATEGORIES: Blog, Branding and Web Design, News, Web Design and Development

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