Higher Education Marketing

How to Develop & Leverage Student Personas

November 25, 2014


Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank Online Marketing consulted industry experts to compile its impressive list...read_more

Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank Online Marketing consulted industry experts to compile its impressive list...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing, Social Media Marketing

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FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS


Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An...read_more

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An...read_more

CATEGORIES: Analytics, Blog

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A Look at the Data Behind Google Benchmarking for Higher Ed

November 21, 2014


It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward...read_more

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward...read_more

CATEGORIES: Analytics, Blog, Education Marketing

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Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion

November 14, 2014


Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly common decision-making steps: Now, consider how this typical consumer process compares...read_more

Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly common decision-making steps: Now, consider how this typical consumer process compares...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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Content Discovery Tools for Higher Ed Marketing

November 12, 2014


A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside other, high visibility content. Leading companies providing this emerging advertising...read_more

A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside other, high visibility content. Leading companies providing this emerging advertising...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

November 5, 2014


In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

CATEGORIES: Conversion Optimization, Education Lead Generation, Education Marketing

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Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students

October 27, 2014


Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, SEO, Social Media Marketing

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How to Create an International Student Recruitment Action Plan

October 22, 2014


Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, OECD's Education at a Glance...read_more

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, OECD's Education at a Glance...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment

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Improve your International Student Recruitment with a Digital Marketing Assessment: Free Webinar from HEM

October 15, 2014


As international student mobility continues to increase exponentially, there is great opportunity for higher education institutions to expand their enrollment sources and campus diversity by accessing global prospects independently through...read_more

As international student mobility continues to increase exponentially, there is great opportunity for higher education institutions to expand their enrollment sources and campus diversity by accessing global prospects independently through...read_more

CATEGORIES: Blog, International Recruitment

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LinkedIn Introduces New Tools for Students Choosing Universities

October 9, 2014


Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all manner of influencers before...read_more

Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all manner of influencers before...read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Social Media Marketing

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