Higher Education Marketing

Away with Words – Leveraging the Power of Images

January 20, 2014


As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts to micro-blog tweets to the emerging trend of doing away with words altogether in favour of visual communication. Pictures fit…read_more

As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts…read_more

CATEGORIES: Blog, Content Development, Mobile Marketing, Social Media Marketing, Web Design and Development

Tags: , ,


INFOGRAPHIC – 4 Reasons Why Higher Ed Institutions Must Invest in SEO

January 14, 2014


For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced why it is so important in gaining visibility for your school. Today’s increasingly web-savvy students are conducting the majority of…read_more

For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced…read_more

CATEGORIES: Blog, SEO

Tags: , ,


Local SEO for Higher Ed Recruitment

January 13, 2014


Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO) strategy for your website will provide a solid foundation for your organic search engine rankings across all levels but further…read_more

Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)…read_more

CATEGORIES: Blog, SEO

Tags: , ,


What Does Facebook’s Shrinking Teen Usage Mean For Your School?

January 10, 2014


As a new year begins, many higher education institutions may be considering how to best allocate their social media marketing resources. With over 1.2 billion total users, Facebook remains far and away the world’s dominant social network, but despite excellent…read_more

As a new year begins, many higher education institutions may be considering how to best allocate their social media marketing…read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

Tags: , , ,


Using Social Proof in Recruitment Marketing

January 6, 2014


Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the jokes. That’s an example of social proof. ( FYI, they do still use them. They’ve just got better at it and…read_more

Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Social Media Marketing

Tags: , , , , ,


Top 20 Higher Ed Holiday Greetings of 2013

December 30, 2013


This is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified this year to put it together. To remind our readers this is “my” top 20 list, not “the” top 20…read_more

This is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified…read_more

CATEGORIES: Blog, Content Development, Education Marketing, SEO

Tags: , ,


Are In-Depth Articles in Your Higher Ed Content Strategy?

December 27, 2013


You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back in August 2013 to Google search engine results pages (SERPs), in an effort to provide a new type of content…read_more

You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back…read_more

CATEGORIES: Blog, Content Development, SEO

Tags: , , , ,


The Year in Higher Education Marketing: Trends of 2013

December 24, 2013


It’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have seen significant change driven by a combination of social, cultural, political, economic and technological factors. Many industries are facing challenges…read_more

It’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have…read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Social Media Marketing

Tags: , , , , ,


KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN FOR YOUR COLLEGE

December 19, 2013


Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help you make sense of these changes in a higher ed context to better leverage them for your college’s social media…read_more

Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

Tags: , , , ,


Retention Strategies for Online Distance Education

December 17, 2013


Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses). While vastly expanding access to higher education with flexible and often innovative instructional methods, a major concern for this new…read_more

Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses).…read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, International Recruitment

Tags: , , ,