May 1, 2012
As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and incorporated into an existing Google service. An example of this would be the shuttering of Urchin Software in the beginning of…
April 27, 2012
In the past, the only way to get Goggle to index the YouTube videos on your school blogs and program pages, was to create a video sitemap. This was often so confusing for colleges and universities that video sitemap plugins have…
April 24, 2012
Google has launched another service its Gmail and Google+ subscribers: Gmail Meter. Activated on April 19, the new analytics tool enables Gmail users to find out more about their email habits. According to the Google blog, the Gmail Meter report will offer…
April 19, 2012
Dalhousie University’s first annual App Challenge was held on March 28th, and four teams have been selected as the challenge’s winners: 1. First place went to computer science student Nathan Lapierre, who took home $750 for an application that helps…
April 18, 2012
We’ve often trumpeted the importance of Google Analytics when it comes to online marketing (and education marketing in particular), but Google’s recent Q1 2012 earnings call has revealed just how important it is to today’s online landscape. Chief Business Officer…
April 17, 2012
Northern College has become the latest Canadian school to hold a Facebook contest involving students and applicants to their programs. The Timmins Ontario-based career college has only recently launched their official Facebook page, and the contest, which they’re calling “Show…
April 12, 2012
The University of Toronto has become the first school in Canada to open its very own mobile app lab. Named the Mobile Applications Lab (Mobile APL for short), the new lab intends to provide the University of Toronto community with opportunities…
April 10, 2012
Now more than ever, content is king. Writing for the Web, however, is not easy. A number of best practices exists that can improve the readability of your program pages and college website. Essentially, Web writing involves striking a balance…
April 9, 2012
McGill University recently released a YouTube video called McGill State of Mind. The mostly student created video involved 300 participants, including 40 student groups. If you've been paying attention to your education marketing, however, you'll have noticed that this video is not an isolated event. As it turns out, there is something of an ongoing nation-wide trend among Canadian universities involving LipDub videos, which are a type of video that combines lip synching and audio dubbing (essentially a music video). The format has been adopted by student groups across the country to highlight school spirit and community dynamics. They are going over very well. Continue reading →
April 4, 2012
As we’ve highlighted in the past, there have been numerous changes at Facebook lately. However, the bulk of these changes was only adopted across the board on March 30th, 2012. Since then, your school’s Facebook profile has featured the social…
