Higher Education Marketing

Marketers are Overwhelmed by the Growing Demands of Digital Marketing

September 30, 2013


Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone. A recent Imedia survey of brand marketers, from across a broad range of business sectors, found that “overwhelmed” is the most…read_more

Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone.…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing

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Content Marketing with Student Blogs

September 27, 2013


Content marketing has officially become the leading strategy to engage web viewers and increase search engine recognition. Delivering relevant and valuable information establishes a level of trust and loyalty, making prospective students feel closer to a college or university. I…read_more

Content marketing has officially become the leading strategy to engage web viewers and increase search engine recognition. Delivering relevant and…read_more

CATEGORIES: Analytics, Blog, Content Development, Social Media Marketing

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Leveraging Your Authentic Voice With Student-Generated Content

September 25, 2013


As a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments to appreciate the changing climate of education marketing. This generation has become wary of the carefully crafted slogans and phrases…read_more

As a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments…read_more

CATEGORIES: Analytics, Blog, Content Development, SEO, Social Media Marketing

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A Content Marketing Matrix for Higher Ed: Entertain, Inspire, Educate and Convince

September 23, 2013


Creating fresh, relevant web content every week, as you implement your content strategy, is probably one of your greatest challenges. The toughest part of the process is often coming up with a good content idea and making the decision how…read_more

Creating fresh, relevant web content every week, as you implement your content strategy, is probably one of your greatest challenges.…read_more

CATEGORIES: Blog, Content Development

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Money Matters for Financial Aid Pages

September 20, 2013


Once upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher education in many markets escalated beyond the reach of even upper-middle class families and campus diversity became a greater priority,…read_more

Once upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design

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Moving to a Mobile-First Mindset

September 17, 2013


The rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is shifting so quickly that last year’s research becomes swiftly irrelevant, college recruiters should take notice that their target demographic is…read_more

The rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Mobile Marketing, Social Media Marketing

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Higher Ed Search Analytics are Simplified with New Google Adwords Report

September 16, 2013


It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs). Google Adwords’ new report, called the “Paid and Organic ” report, provides comparative analysis…read_more

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on…read_more

CATEGORIES: Analytics, Blog, Pay per Click, SEO

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Understanding Student Recruitment in China 101

September 11, 2013


China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education, the number of students from China studying abroad rose by 17.7% from 2011 to 2012, up to 399,600 – easily…read_more

China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Education Marketing, International Recruitment, News

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A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis

September 9, 2013


Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher. Since watching Google’s Q2 Higher Education Search Analysis Hangout video, (released in mid-August), I’ve been thinking a lot about what the…read_more

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher.…read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click, SEO

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Best Practices for Virtual Tours in Higher Education

September 5, 2013


Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to attend a university. A virtual tour can’t replace the physical interaction with a college or university but it is an…read_more

Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, International Recruitment, Social Media Marketing, Web Design and Development

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