Higher Education Marketing

Money Matters for Financial Aid Pages

September 20, 2013


Once upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher education in many markets escalated beyond the reach of even upper-middle class families and campus diversity became a greater priority,…read_more

Once upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design

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Moving to a Mobile-First Mindset

September 17, 2013


The rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is shifting so quickly that last year’s research becomes swiftly irrelevant, college recruiters should take notice that their target demographic is…read_more

The rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Mobile Marketing, Social Media Marketing

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Higher Ed Search Analytics are Simplified with New Google Adwords Report

September 16, 2013


It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs). Google Adwords’ new report, called the “Paid and Organic ” report, provides comparative analysis…read_more

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on…read_more

CATEGORIES: Analytics, Blog, Pay per Click, SEO

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Understanding Student Recruitment in China 101

September 11, 2013


China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education, the number of students from China studying abroad rose by 17.7% from 2011 to 2012, up to 399,600 – easily…read_more

China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Education Marketing, International Recruitment, News

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A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis

September 9, 2013


Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher. Since watching Google’s Q2 Higher Education Search Analysis Hangout video, (released in mid-August), I’ve been thinking a lot about what the…read_more

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher.…read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click, SEO

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Best Practices for Virtual Tours in Higher Education

September 5, 2013


Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to attend a university. A virtual tour can’t replace the physical interaction with a college or university but it is an…read_more

Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, International Recruitment, Social Media Marketing, Web Design and Development

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How to Make Compelling Promotional Video for Higher Education

September 4, 2013


Website design for colleges and universities is a constant challenge because of the need to express an abundance of information to a wide variety of audiences. While many sites continue to suffer from the common problem of trying to cram…read_more

Website design for colleges and universities is a constant challenge because of the need to express an abundance of information…read_more

CATEGORIES: Blog, Branding and Web Design, Social Media Marketing, Web Design and Development

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Bringing Big Data to your School’s Analytics

September 3, 2013


Every day, we create multiple terabytes of data. It comes from every dimension: Social media, email communication, digital graphics, online transaction and many more. This data is really big and getting bigger and bigger! Like any other niche, the education…read_more

Every day, we create multiple terabytes of data. It comes from every dimension: Social media, email communication, digital graphics, online…read_more

CATEGORIES: Analytics, Blog

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Social Media in Recruitment Survey Indicates Higher Ed Marketers are Listening Less

September 2, 2013


In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a college or university recruit in this new highly networked, constantly on world”. This is the 5th year of this survey,…read_more

In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a…read_more

CATEGORIES: Blog, Social Media Marketing

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Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?

August 30, 2013


Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them to help boost the number of leads and likes on your college’s page, reach more users, and gather information about…read_more

Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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