Higher Education Marketing

LinkedIn Introduces New Tools for Students Choosing Universities

October 9, 2014


Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all manner of influencers before...read_more

Choosing which college or university to attend is one of the most important decisions a young person has to make, prompting them to consult with all manner of influencers before...read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Social Media Marketing

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What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?

October 7, 2014


College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content...read_more

College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content...read_more

CATEGORIES: Blog, Content Development, Education Marketing, SEO

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Findings from OECD’s Education at a Glance Report 2014

September 25, 2014


As higher education marketers, we're always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of...read_more

As higher education marketers, we're always on the lookout for emerging trends in the industry and reliable evidence to support the development and implementation of new initiatives. The Organization of...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, International Recruitment

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Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM

September 18, 2014


On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. ...read_more

On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. ...read_more

CATEGORIES: Blog, Mobile Marketing, News

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How to Generate Prospective Student Leads with Twitter Lead Generation Cards

September 17, 2014


Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite excited when I heard about Twitter Lead Generation Cards (LGC)....read_more

Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite excited when I heard about Twitter Lead Generation Cards (LGC)....read_more

CATEGORIES: Blog, Education Lead Generation

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Understanding Saudi Arabian Student Recruitment

September 12, 2014


What's the first thing that comes to mind when you think of Saudi Arabia? If you said "oil" you wouldn't be alone, as the largest Arab nation in the Middle...read_more

What's the first thing that comes to mind when you think of Saudi Arabia? If you said "oil" you wouldn't be alone, as the largest Arab nation in the Middle...read_more

CATEGORIES: Blog, Branding and Web Design, International Recruitment, Social Media Marketing

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How To Build An Evolving Alumni Engagement Strategy

September 8, 2014


College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing social media communities, scrutinizing Google Analytics, and generating cutting-edge content...read_more

College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing social media communities, scrutinizing Google Analytics, and generating cutting-edge content...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website

September 2, 2014


Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared...read_more

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared...read_more

CATEGORIES: Analytics, Blog

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The Higher Ed Guide To Irresistible Email Subject Lines

August 26, 2014


When you log into email each morning, how many of those waiting messages do you actually open and read? How many get moved immediately to the trash - or worse,...read_more

When you log into email each morning, how many of those waiting messages do you actually open and read? How many get moved immediately to the trash - or worse,...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing

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“Affordability Content”: How To Convert The Cost-Conscious Lead

August 21, 2014


There was a time when students approached college primarily as a life experience - an opportunity to explore new concepts, broaden their understanding of the world, and perhaps at some...read_more

There was a time when students approached college primarily as a life experience - an opportunity to explore new concepts, broaden their understanding of the world, and perhaps at some...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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