Higher Education Marketing

PPC for Student Lead Generation: Search vs. Display?

June 17, 2015


Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets of many college or university marketing departments. It really does...read_more

Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets of many college or university marketing departments. It really does...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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5 Brand-Building Videos Your School’s Website is Probably Missing

June 12, 2015


video content marketing for student recruitment

Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their learning community - and the degree to which you offer...read_more

Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their learning community - and the degree to which you offer...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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7 Tips To Make You a Top Dog in Mobile Lead Generation For Higher Ed

June 10, 2015


Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices (phone and tablet) account for approximately 27% or more of the...read_more

Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices (phone and tablet) account for approximately 27% or more of the...read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing

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New Research Shows Why LinkedIn is Hot for Millennial Recruitment

June 5, 2015


Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on their precise age range, but today’s high school seniors and...read_more

Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on their precise age range, but today’s high school seniors and...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Announcing the “How Higher Education Institutions are Using Digital Marketing” Survey Report

May 20, 2015


In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions of which channels, strategy, and tactics work best and which...read_more

In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions of which channels, strategy, and tactics work best and which...read_more

CATEGORIES: Blog, Education Marketing, News

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3 Sections of Your School’s Website that Should TELL but Never SELL

May 11, 2015


education content marketing

Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to be of use to target audiences, but is really only...read_more

Digital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to be of use to target audiences, but is really only...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers

May 6, 2015


mobile student recruitment

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing

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Anatomy of a Higher Ed Testimonial

April 29, 2015


Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take many forms and formats; from short quotes, to full student...read_more

Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take many forms and formats; from short quotes, to full student...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization

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PPC Landing Pages: Essential How-To’s for Education Marketers

April 24, 2015


PPC landing pages for education lead generation

What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient way for education marketers to boost the visibility of their...read_more

What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient way for education marketers to boost the visibility of their...read_more

CATEGORIES: Blog

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10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns

April 13, 2015


Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a straightforward communications tool used to communicate directly with prospects and...read_more

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a straightforward communications tool used to communicate directly with prospects and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing

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