Higher Education Marketing

The Best of 2014 Higher Ed Holiday Greetings

December 29, 2014


It is that time of year again and holiday greetings are featured on college and university web sites all over the higher ed world. This “Best of 2014” list offers up a...read_more

It is that time of year again and holiday greetings are featured on college and university web sites all over the higher ed world. This “Best of 2014” list offers up a...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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3 Questions to Ask to Improve Student Engagement with your Marketing Content

December 22, 2014


Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a prospective student with your print collateral, website or social media...read_more

Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a prospective student with your print collateral, website or social media...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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10 Questions to Test the Strength of your Institution’s Marketing Integration

December 15, 2014


For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

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3 Tips for Marketing Your Competency-Based Higher Ed Programs

December 8, 2014


Because you've been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently...read_more

Because you've been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click

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3 Higher-Ed Social Media Blunders (and What They All Have in Common)

December 1, 2014


According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their post-secondary options. What is it they’re looking for when they...read_more

According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their post-secondary options. What is it they’re looking for when they...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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How to Develop & Leverage Student Personas

November 25, 2014


Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank Online Marketing consulted industry experts to compile its impressive list...read_more

Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank Online Marketing consulted industry experts to compile its impressive list...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing, Social Media Marketing

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FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS


Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An...read_more

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An...read_more

CATEGORIES: Analytics, Blog

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A Look at the Data Behind Google Benchmarking for Higher Ed

November 21, 2014


It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward...read_more

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward...read_more

CATEGORIES: Analytics, Blog, Education Marketing

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Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion

November 14, 2014


Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly common decision-making steps: Now, consider how this typical consumer process compares...read_more

Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly common decision-making steps: Now, consider how this typical consumer process compares...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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Content Discovery Tools for Higher Ed Marketing

November 12, 2014


A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside other, high visibility content. Leading companies providing this emerging advertising...read_more

A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside other, high visibility content. Leading companies providing this emerging advertising...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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