Higher Education Marketing

3 Tips for Recruiting Transfer Students

August 16, 2013


Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages. For a long time, transfers were seen as a bonus,…read_more

Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or…read_more

CATEGORIES: Blog, Education Marketing, Web Design and Development

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Make your Facebook ads appear on newsfeeds thanks to the Power Editor

August 7, 2013


Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events on Facebook. However, the issue of lead generation and the ROI of these ads have been raised may times. Until…read_more

Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events…read_more

CATEGORIES: Blog, Social Media Marketing

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Digital Metrics Every School Should Measure

July 31, 2013


So your school has established its web ecosystem and has a digital marketing plan in place, but have you decided what the objectives for the entire web system are? Is this a lead generation tool or purely for institutional prestige?…read_more

So your school has established its web ecosystem and has a digital marketing plan in place, but have you decided…read_more

CATEGORIES: Analytics, Blog

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How to Leverage your Graduates for a Professional Network

July 26, 2013


With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as somewhat of an afterthought. Sure, alumni have always been valued for their potential as benefactors, rewarding their alma maters with…read_more

With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing

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5 steps to start building your presence on Google+

July 24, 2013


Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create your college’s page. It highlighted the basics to get you going and start promoting your page for more online visibility.…read_more

Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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How to Implement Your Content Sharing Strategy for Higher Ed: Part II

July 22, 2013


Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across social networks by focusing on your content marketing goals,  employing the Rule of Thirds, using your blog as your content…read_more

Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across…read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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Come meet us at EduWeb 2013!

July 19, 2013


We are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb is a leading and internationally recognized conference for all members of the higher education community who are interested in the…read_more

We are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb…read_more

CATEGORIES: Blog, Education Marketing

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Telling Your School’s Story with Student Testimonials


What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships with a variety of stakeholders by communicating and supporting a strong, unified institutional image. In other words, it is all…read_more

What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment

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4 Steps to Designing your Website for International Student Recruitment

July 15, 2013


International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue source while also expanding campus diversity with top talent. Although there has been an exponential growth of undergraduates studying abroad…read_more

International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment

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Configure cross-domain tracking to enhance your College’s marketing measurability

July 12, 2013


One of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of the box for most analytical scenarios. In certain situations, however, successful implementation requires that the default tracking code first be…read_more

One of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of…read_more

CATEGORIES: Analytics, Blog

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