Higher Education Marketing

Telling Your School’s Story with Student Testimonials

July 19, 2013


What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships with a variety of stakeholders by communicating and supporting a strong, unified institutional image. In other words, it is all…read_more

What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment

Tags: , , ,


4 Steps to Designing your Website for International Student Recruitment

July 15, 2013


International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue source while also expanding campus diversity with top talent. Although there has been an exponential growth of undergraduates studying abroad…read_more

International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment

Tags: , ,


Configure cross-domain tracking to enhance your College’s marketing measurability

July 12, 2013


One of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of the box for most analytical scenarios. In certain situations, however, successful implementation requires that the default tracking code first be…read_more

One of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of…read_more

CATEGORIES: Analytics, Blog

Tags: , ,


How to Implement Your Content Sharing Strategy for Higher Ed: Part I

July 11, 2013


The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics and tools. Even for those of us who work in this area every day, this intersection is noisy, confusing and…read_more

The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics…read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

Tags: ,


5 Tips to Optimize Your Admissions Pages for Lead Generation

July 5, 2013


No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012 E-Expectations survey of college-bound students, over half said the Web…read_more

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Web Design and Development

Tags: , ,


5 Best Practices for Building Better Program Pages

June 28, 2013


With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t taken for granted as a life-changing rite of passage the same way as it was even ten years ago. Both…read_more

With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

Tags: , , ,


Tip of the week: How to Access Official Twitter Analytics

June 26, 2013


If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a hidden gem that will very likely help you gain insight about what content your students share most on Twitter. Free…read_more

If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a…read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

Tags: , , ,


Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank?

June 22, 2013


I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and university marketers. SEO is a fundamental building block of your higher ed online marketing efforts. If you are not investing…read_more

I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and…read_more

CATEGORIES: Blog, SEO

Tags: ,


6 Steps to Developing Your E-Newsletter Marketing Strategy

June 19, 2013


A few months ago we explained why college newsletters were an essential part of any communications strategy and how to get started. They are a great way of informing about upcoming events, building loyalty and reinforcing the brand of your…read_more

A few months ago we explained why college newsletters were an essential part of any communications strategy and how to…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

Tags: , ,


PPC Conversion Rates in Higher Ed

June 11, 2013


As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in the past are seeing their competitors get out ahead of them in competitive keyword markets. As these late adopter marketers…read_more

As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in…read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

Tags: , ,