Higher Education Marketing

Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?

August 30, 2013


Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them to help boost the number of leads and likes on your college’s page, reach more users, and gather information about…read_more

Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Are Microsites Right for Your School?

August 23, 2013


A college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and many variations of present and future students. There are inherent limitations of attempting to engage so many diverse demographics without…read_more

A college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation

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LinkedIn launches University Pages to help career-minded students find the right college

August 21, 2013


LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages. These new pages are meant to help prospective students find the college or university that fits those best. Connecting with those institutions, their alumni,…read_more

LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages. These new pages are…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Should your college be on Instagram?

August 19, 2013


With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational institutions can no longer ignore. But small colleges and community colleges with already limited social media resources wonder if it…read_more

With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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3 Tips for Recruiting Transfer Students

August 16, 2013


Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages. For a long time, transfers were seen as a bonus,…read_more

Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or…read_more

CATEGORIES: Blog, Education Marketing, Web Design and Development

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Make your Facebook ads appear on newsfeeds thanks to the Power Editor

August 7, 2013


Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events on Facebook. However, the issue of lead generation and the ROI of these ads have been raised may times. Until…read_more

Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events…read_more

CATEGORIES: Blog, Social Media Marketing

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Digital Metrics Every School Should Measure

July 31, 2013


So your school has established its web ecosystem and has a digital marketing plan in place, but have you decided what the objectives for the entire web system are? Is this a lead generation tool or purely for institutional prestige?…read_more

So your school has established its web ecosystem and has a digital marketing plan in place, but have you decided…read_more

CATEGORIES: Analytics, Blog

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How to Leverage your Graduates for a Professional Network

July 26, 2013


With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as somewhat of an afterthought. Sure, alumni have always been valued for their potential as benefactors, rewarding their alma maters with…read_more

With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing

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5 steps to start building your presence on Google+

July 24, 2013


Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create your college’s page. It highlighted the basics to get you going and start promoting your page for more online visibility.…read_more

Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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How to Implement Your Content Sharing Strategy for Higher Ed: Part II

July 22, 2013


Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across social networks by focusing on your content marketing goals,  employing the Rule of Thirds, using your blog as your content…read_more

Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across…read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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