February 21, 2012
A new survey from Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (the National Research Center for College & University Admissions) asked nearly 2,300 college-bound high school students about their use of mobile devices, particularly when it comes to searching for schools. Here’s what the mobile…
February 20, 2012
As we’ve said many times before, a comprehensive social media plan is becoming a fundamental component of a well-rounded education marketing strategy. No matter how well intentioned this plan may be, however, its success is contingent on how well you…
February 17, 2012
EDUCAUSE Learning Initiative (ELI) and the New Media Consortium (NMC) recently released the 2012 Horizon Report (the 9th edition of this report), which examines emerging technology that will have an impact on higher education over the next five years. The report,…
February 16, 2012
As we discussed in a previous post, sitemaps can help boost your online presence. Why, then, are they so underestimated? The issue tends to center on the idea that if a site is well optimized, it won’t gain much from…
February 14, 2012
With so much talk about mobile marketing and strategic social media plans, it can get easy for college webmasters to forget about some basic SEO fundamentals that can help increase your online presence. A great example is sitemaps. As indicated…
February 13, 2012
Some interesting changes happening in the Google world lately. First comes news that Google Analytics has updated the list of default search engines curated by Google. The update has included the following search engines in the default list: http://rakuten.co.jp http://biglobe.ne.jp…
February 7, 2012
A new study is suggesting that social media sites like Facebook and Twitter may be more difficult to resist than cigarettes or alcohol. The study (conducted by a team from the University of Chicago’s Booth School of Business) which involved 205 people in Wurtzburg, Germany, analyzed addictive social media habits by polling participants, via smartphone. Participants were asked seven times a day (over the course of a week) whether they experienced a desire (to visit a social media site) within the past 30 minutes, and whether or not the succumbed to that desire. Desires were then gauged on a scale from mild to “irresistible.”
Of the 10,558 responses recorded, 7,827 “desire episodes” were reported. The study will soon be published in the Psychological Science journal, but preliminary data the high rates of “self-control failures” related to social media services.
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February 6, 2012
Google Adwords (aka Pay Per Click marketing) gives your college the ability to choose the keywords you want your site to rank for, displaying ads on the first search engine results page. Google Adwords campaigns are an increasingly important weapon in education marketing, as they provide total control over your advertising budget and message. We’ve posted some Google Adwords writing tips in the past, but there are some general guidelines your university should be following in order to make the most out of your Google Adwords’ campaigns. Continue reading →
February 2, 2012
Algonquin College is the latest Canadian school to launch a Facebook contest. The Ottawa-based college is using the social network to give students the chance to win $1,000 cash or $1,500 towards tuition (with other cash prizes of $750, $500…
February 1, 2012
Google has introduced more changes to Google Analytics, adding two of the most requested features from the old version of Google Analytics that have been absent in the new interface: report email scheduling and PDF export. Every standard and custom report will now…
