Higher Education Marketing

A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis

September 9, 2013


Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher. Since watching Google’s Q2 Higher Education Search Analysis Hangout video, (released in mid-August), I’ve been thinking a lot about what the…read_more

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher.…read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click, SEO

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Best Practices for Virtual Tours in Higher Education

September 5, 2013


Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to attend a university. A virtual tour can’t replace the physical interaction with a college or university but it is an…read_more

Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, International Recruitment, Social Media Marketing, Web Design and Development

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How to Make Compelling Promotional Video for Higher Education

September 4, 2013


Website design for colleges and universities is a constant challenge because of the need to express an abundance of information to a wide variety of audiences. While many sites continue to suffer from the common problem of trying to cram…read_more

Website design for colleges and universities is a constant challenge because of the need to express an abundance of information…read_more

CATEGORIES: Blog, Branding and Web Design, Social Media Marketing, Web Design and Development

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Bringing Big Data to your School’s Analytics

September 3, 2013


Every day, we create multiple terabytes of data. It comes from every dimension: Social media, email communication, digital graphics, online transaction and many more. This data is really big and getting bigger and bigger! Like any other niche, the education…read_more

Every day, we create multiple terabytes of data. It comes from every dimension: Social media, email communication, digital graphics, online…read_more

CATEGORIES: Analytics, Blog

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Social Media in Recruitment Survey Indicates Higher Ed Marketers are Listening Less

September 2, 2013


In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a college or university recruit in this new highly networked, constantly on world”. This is the 5th year of this survey,…read_more

In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a…read_more

CATEGORIES: Blog, Social Media Marketing

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Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?

August 30, 2013


Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them to help boost the number of leads and likes on your college’s page, reach more users, and gather information about…read_more

Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Are Microsites Right for Your School?

August 23, 2013


A college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and many variations of present and future students. There are inherent limitations of attempting to engage so many diverse demographics without…read_more

A college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation

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LinkedIn launches University Pages to help career-minded students find the right college

August 21, 2013


LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages. These new pages are meant to help prospective students find the college or university that fits those best. Connecting with those institutions, their alumni,…read_more

LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages. These new pages are…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Should your college be on Instagram?

August 19, 2013


With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational institutions can no longer ignore. But small colleges and community colleges with already limited social media resources wonder if it…read_more

With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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3 Tips for Recruiting Transfer Students

August 16, 2013


Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages. For a long time, transfers were seen as a bonus,…read_more

Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or…read_more

CATEGORIES: Blog, Education Marketing, Web Design and Development

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