Higher Education Marketing

2 Simple Tactics to Try to Convert More of Your Higher Ed Site Visitors to Leads

July 21, 2014


Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in the past about lead generation tactics, form best practices and conversion rates....read_more

Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in the past about lead generation tactics, form best practices and conversion rates....read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

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Digital Marketing Priorities and Messaging for Colleges

July 16, 2014


One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about...read_more

One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about...read_more

CATEGORIES: Blog, Branding and Web Design, Conversion Optimization, Education Marketing, Web Design and Development

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Contemplations on Higher Ed Marketing Inspired by the 2014 Horizon Report

July 7, 2014


If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look at the NCM /Educause Horizon Report, I strongly recommend that...read_more

If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look at the NCM /Educause Horizon Report, I strongly recommend that...read_more

CATEGORIES: Blog, Education Marketing, News, Social Media Marketing

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Student Personas and Behavior-Targeted Content

July 3, 2014


Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where schools jostle for visibility, forever searching out innovative ways to...read_more

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where schools jostle for visibility, forever searching out innovative ways to...read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, International Recruitment, Web Design and Development

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Higher Education Evergreen Marketing: The Gift That Keeps on Giving

June 20, 2014


Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand constant updates; we must be in the know. The continually...read_more

Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand constant updates; we must be in the know. The continually...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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More Changes With Facebook and What They Mean for your School

June 18, 2014


Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the alert to effectively engage students with social media marketing. Recent...read_more

Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the alert to effectively engage students with social media marketing. Recent...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Social Media Marketing

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TV Advertising for Branding and Lead Generation in College Recruitment

June 16, 2014


TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over the years from being more branding oriented to the much...read_more

TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over the years from being more branding oriented to the much...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation

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Canada’s new Anti-Spam Legislation (CASL) and How It Affects your Higher Ed Digital Marketing

June 3, 2014


Canada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in Canada's laws and has been cited, as some the toughest...read_more

Canada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in Canada's laws and has been cited, as some the toughest...read_more

CATEGORIES: Blog, Education Marketing, News

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Creating Social Content Around your Academic Calendar

May 30, 2014


When it comes to creating smart social content that will engage prospective students while keeping current students talking about your school, you might be surprised how much leverage your academic...read_more

When it comes to creating smart social content that will engage prospective students while keeping current students talking about your school, you might be surprised how much leverage your academic...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing, Social Media Marketing

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Provocative Innovations in Higher Ed Web Design

May 29, 2014


Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease, a continuous flow of fresh content necessary for user engagement...read_more

Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease, a continuous flow of fresh content necessary for user engagement...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Mobile Marketing, Web Design and Development