Higher Education Marketing

Universal Analytics: Implications in Higher Ed

May 6, 2013


I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with this new version of Google Analytics (GA) grows in the marketplace, these posts are increasingly more technical and applied, including more discussion…read_more

I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with…read_more

CATEGORIES: Analytics, Blog

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Thoughts on Responsive Web Design: Pros, Cons and Other Considerations

April 26, 2013


Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective RWD redesigns and it certainly seems to be the preferred direction…read_more

Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for…read_more

CATEGORIES: Blog, Branding and Web Design, Mobile Marketing, Web Design and Development

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The Effectiveness of Mobile Lead Generation in Higher Ed

April 19, 2013


It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In recent examples where we’ve split off and launched mobile-only PPC campaigns to parallel existing PPC campaigns, we have seen lifts…read_more

It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In…read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing

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Multi-attribution modeling: A way to enhance your school’s marketing measurability

April 15, 2013


Digital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency of all the effort that is being put into the process. Colleges and universities reach targeted audience in a variety…read_more

Digital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency…read_more

CATEGORIES: Analytics, Blog, Conversion Optimization

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4 Reasons Why Higher Ed Institutions Must Invest in SEO

April 12, 2013


When we begin working with a college or university on their online marketing we usually start our process with a thorough audit of their current web ecosystem to diagnose potential problems and establish a baseline for future improvement. This audit…read_more

When we begin working with a college or university on their online marketing we usually start our process with a…read_more

CATEGORIES: Blog, Content Development, SEO

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What are the best alternatives to Google Reader?

April 11, 2013


The world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st, due to a decreasing number of users.  Google Reader allows you to aggregate in one single place content you have…read_more

The world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st,…read_more

CATEGORIES: Blog, Content Development

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Establishing a Content Culture at Your College or University

April 8, 2013


It’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any content strategy will necessarily involve developing processes of creating new content, as well as editorial calendars that will help streamline…read_more

It’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any…read_more

CATEGORIES: Blog, Content Development

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Homage to Google Reader (or Why RSS Should be Part of Your Content Development Strategy)

April 5, 2013


Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is retiring its flagship RSS reader application, Google Reader. Picture source: Mashable I have been particularly hard hit by this announcement…read_more

Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is…read_more

CATEGORIES: Blog, Content Development, Education Marketing

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Could Google Hangouts on Air be the solution to your college’s video headaches?

April 4, 2013


Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are expensive to produce and market. Google Hangouts on Air offer a way to broadcast your videos to the world, for…read_more

Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are…read_more

CATEGORIES: Blog, International Recruitment, Social Media Marketing

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The 70/20/10 Content Marketing Formula

March 25, 2013


Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your institution). Generally speaking, with the breadth of content that they have on their sites and the strength of a .edu…read_more

Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your…read_more

CATEGORIES: Blog, Content Development, SEO

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