Higher Education Marketing

5 Time-Saving Tips to Streamline Your College’s Social Media Activities

January 18, 2013


If not well managed, social media can be very time-consuming. Even if your college or university is active on a limited number of social media platforms, building and maintaining the necessary community can easily take several hours out of your week, thus…read_more

If not well managed, social media can be very time-consuming. Even if your college or university is active on a limited number…read_more

CATEGORIES: Blog, Social Media Marketing

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Google Real Time Analytics for Higher Ed: Who’s on Your Site Right Now and Should You Care?

January 16, 2013


There is much debate among analytics gurus about the real value of monitoring the activity of your website visitors in real time. Naysayers will tell you it’s anecdotal information, it’s not statistically significantly, its monitoring not reporting and ultimately you…read_more

There is much debate among analytics gurus about the real value of monitoring the activity of your website visitors in…read_more

CATEGORIES: Analytics, Blog

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Should your college be on Tumblr?

January 8, 2013


According to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for “blog” that started in 2009. Also, with over 88 million blogs and over 20…read_more

According to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the…read_more

CATEGORIES: Blog

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Using In-Page Analytics to Help Manage your College’s Home Page Real Estate

January 4, 2013


Competition for real estate on your high priority web pages is always a major challenge for web managers at post-secondary institutions. You know what I mean. I goes something like, “Why can’t my announcement of the Biology Department’s Graduate Seminar…read_more

Competition for real estate on your high priority web pages is always a major challenge for web managers at post-secondary…read_more

CATEGORIES: Analytics, Blog

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Top 20 Higher Ed Holiday Greetings of 2012

December 26, 2012


Ok, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The” top 20, given the subjective nature of holiday greetings. Regardless, I have attempted to provide as balanced a survey as possible, and…read_more

Ok, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The”…read_more

CATEGORIES: Blog, Education Marketing

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Analytics-Driven Marketing Defined for Higher Ed

December 19, 2012


In a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach to digital marketing was “analytics-driven“. His pursed lips and annoyed stare told me that what he heard was unhelpful techno-speak…read_more

In a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach…read_more

CATEGORIES: Analytics, Blog

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Tracking Student Interaction that Converts: An Intro to Multi-Channel Funnels and Conversion Attribution

December 10, 2012


Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest return on investment is key to meeting your institution’s enrollment objectives. You rely on your experience and your team’s expertise to make…read_more

Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest…read_more

CATEGORIES: Analytics, Blog

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10 Steps to Writing Engaging Posts for Your College’s Blog

December 5, 2012


The value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the most cost-effective SEO activities to increase your visibility online. Starting a blog may be quite daunting if you do not…read_more

The value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the…read_more

CATEGORIES: Blog

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Tips on How to Develop Google Analytics Goals for your Higher Ed Website

December 3, 2012


What are the goals of your college or university website? This is a pretty simple question that elicits very complicated answers. Higher ed websites are complex marketing and communications organisms, driven by competition from your school’s business objectives, the needs…read_more

What are the goals of your college or university website? This is a pretty simple question that elicits very complicated…read_more

CATEGORIES: Analytics, Blog

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International Student Recruitment Part I: How to Generate Leads Through Google Analytics and AdWords

November 26, 2012


Earlier this month, the Canadian Bureau of International Education (CBIE) released an Executive Summary of A World of Learning: Canada’s Performance and Potential in International Education 2012, the first global report on the circumstances of international education in Canada. The…read_more

Earlier this month, the Canadian Bureau of International Education (CBIE) released an Executive Summary of A World of Learning: Canada’s…read_more

CATEGORIES: Analytics, Blog

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