Higher Education Marketing

5 steps to start building your presence on Google+

July 24, 2013


Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create your college’s page. It highlighted the basics to get you going and start promoting your page for more online visibility.…read_more

Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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How to Implement Your Content Sharing Strategy for Higher Ed: Part II

July 22, 2013


Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across social networks by focusing on your content marketing goals,  employing the Rule of Thirds, using your blog as your content…read_more

Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across…read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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Come meet us at EduWeb 2013!

July 19, 2013


We are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb is a leading and internationally recognized conference for all members of the higher education community who are interested in the…read_more

We are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb…read_more

CATEGORIES: Blog, Education Marketing

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Telling Your School’s Story with Student Testimonials


What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships with a variety of stakeholders by communicating and supporting a strong, unified institutional image. In other words, it is all…read_more

What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment

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4 Steps to Designing your Website for International Student Recruitment

July 15, 2013


International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue source while also expanding campus diversity with top talent. Although there has been an exponential growth of undergraduates studying abroad…read_more

International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment

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Configure cross-domain tracking to enhance your College’s marketing measurability

July 12, 2013


One of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of the box for most analytical scenarios. In certain situations, however, successful implementation requires that the default tracking code first be…read_more

One of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of…read_more

CATEGORIES: Analytics, Blog

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How to Implement Your Content Sharing Strategy for Higher Ed: Part I

July 11, 2013


The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics and tools. Even for those of us who work in this area every day, this intersection is noisy, confusing and…read_more

The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics…read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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5 Tips to Optimize Your Admissions Pages for Lead Generation

July 5, 2013


No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012 E-Expectations survey of college-bound students, over half said the Web…read_more

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Web Design and Development

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5 Best Practices for Building Better Program Pages

June 28, 2013


With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t taken for granted as a life-changing rite of passage the same way as it was even ten years ago. Both…read_more

With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

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Tip of the week: How to Access Official Twitter Analytics

June 26, 2013


If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a hidden gem that will very likely help you gain insight about what content your students share most on Twitter. Free…read_more

If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a…read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

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