Higher Education Marketing

Q&A SESSION: SOCIAL MEDIA FOR STUDENT RECRUITMENT

March 21, 2013


The effect social media has on student recruitment continues to be a highly debated topic. Many colleges and universities have welcomed social media into their recruitment initiatives, not so much to replace more traditional recruitment strategies, but more so to…read_more

The effect social media has on student recruitment continues to be a highly debated topic. Many colleges and universities have…read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Social Media Marketing

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15 Ways to Reduce Your Higher Ed Website Bounce Rates

March 18, 2013


In  last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly“ we defined bounces and bounce rates, explored the statistics on bounce rate in general and in higher ed specifically. This week’s post is a little…read_more

In  last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly“ we defined bounces and bounce…read_more

CATEGORIES: Analytics, Blog, Web Design and Development

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Increase International Student Recruitment Directly Through Your Website

March 15, 2013


A college or university’s website is one of the most effective and cost-efficient tools that can enhance international recruitment efforts. If set up properly, your website can do a lot of the work for you and help increase the number…read_more

A college or university’s website is one of the most effective and cost-efficient tools that can enhance international recruitment efforts.…read_more

CATEGORIES: Blog, Content Development, International Recruitment

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4 quick ways to increase traffic to your college’s YouTube videos

March 14, 2013


YouTube is one of the best education lead generation platform. YouTube videos are low-cost advertising assets for colleges and universities. They will be efficient if they can be found easily, and bring traffic to your site. YouTube ranks videos according…read_more

YouTube is one of the best education lead generation platform. YouTube videos are low-cost advertising assets for colleges and universities.…read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing

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Bounce Rates in Higher Ed: The Good, the Bad and the Ugly

March 11, 2013


When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of the first metrics they are exposed to. Google Analytics certainly highlights it, putting it up front on almost every report.…read_more

When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of…read_more

CATEGORIES: Analytics, Blog, Content Development, Education Marketing

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The Why & How of a College Newsletter

March 8, 2013


Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does not have to be difficult or time consuming. If done properly, i.e., with the right tools and effective scheduling, issuing…read_more

Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing

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How social media can enhance international student recruitment

March 6, 2013


Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If used effectively, it can complement (not replace) international fairs and conferences. Social media can be an essential tool that can…read_more

Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If…read_more

CATEGORIES: Blog, Content Development, International Recruitment, Social Media Marketing

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3 Ways to Boost Student-Driven Web Content

March 1, 2013


Just as classrooms rely on student participation in order to thrive, a college or university website needs student-led content in order to bolster the energy and voice of your overall web branding. In relation to those who visit your website,…read_more

Just as classrooms rely on student participation in order to thrive, a college or university website needs student-led content in…read_more

CATEGORIES: Blog, Content Development

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5 steps to create an efficient editorial calendar for your college’s blog and social media presence

February 27, 2013


Many colleges have adopted a good content creation schedule for their blog and social media by posting at least once a week on their blog, using various tools to monitor trends relevant to their industry, and feeding their social media…read_more

Many colleges have adopted a good content creation schedule for their blog and social media by posting at least once…read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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Higher Education Marketing to Present Workshop at 5th Annual SEMM Forum.

February 26, 2013


Higher Education Marketing is excited to announce that our CEO and Digital Analyst, Philippe Taza, will be speaking at the upcoming Strategic Enrolment Marketing & Management (SEMM) Forum. Philippe will be presenting a workshop on education lead generation and the…read_more

Higher Education Marketing is excited to announce that our CEO and Digital Analyst, Philippe Taza, will be speaking at the…read_more

CATEGORIES: Blog, News

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