Higher Education Marketing

4 Steps To Get Your School Started On Google+

November 20, 2012


Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms, but it does bring invaluable SEO benefits to your college or university. Google+ will contribute to better visibility and general…read_more

Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms,…read_more

CATEGORIES: Blog, SEO, Social Media Marketing, sub-smm

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5 daily habits to increase your students’ engagement on Facebook

November 7, 2012


Facebook has been making changes to what your fans can see of your updates and you wish there were a few simple steps you could take daily to maintain or increase engagement with your students on Facebook? Here are 5…read_more

Facebook has been making changes to what your fans can see of your updates and you wish there were a…read_more

CATEGORIES: Blog, Social Media Marketing

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9 Triggers for a Higher Ed Website Redesign

November 5, 2012


The decision to move ahead with a redesign of your higher ed website is a big one. In terms of the time, money and human resource demands within a college or university web/marketing department, it’s one of the single, most…read_more

The decision to move ahead with a redesign of your higher ed website is a big one. In terms of…read_more

CATEGORIES: Blog, Branding and Web Design, Web Design and Development

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Managing Website Life-cycle in Higher Education: Are You Typical?

October 29, 2012


In the process of doing our business we conduct a lot of website audits for colleges and universities. In an audit we look at many things including, a school’s search rankings, web analytics, technical site configuration, social media integration, SEO,…read_more

In the process of doing our business we conduct a lot of website audits for colleges and universities. In an…read_more

CATEGORIES: Blog, Branding and Web Design, Web Design and Development

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HOW TO FIND CONTENT IDEAS FOR YOUR SCHOOLS BLOGS AND SOCIAL MEDIA

October 26, 2012


Many schools have decided to host a school blog and become more involved in social media in order to enhance their online presence. With this comes the realization that blogs require close monitoring, constant up-keep, and interesting content. People often…read_more

Many schools have decided to host a school blog and become more involved in social media in order to enhance…read_more

CATEGORIES: Blog, Content Development, Social Media Marketing, Web Design and Development

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Summary and Comments on 2012 Report on Higher Ed Marketing for Not-For-Profit Colleges and Universities

October 23, 2012


CUnet recently released its 2012 Higher Education Marketing Benchmarking Report: Not-for-Profit Colleges and Universities. This report follows on the heels of an earlier release, in July of 2012, which examined and reported on similar research into the for-profit sector. These reports present some…read_more

CUnet recently released its 2012 Higher Education Marketing Benchmarking Report: Not-for-Profit Colleges and Universities. This report follows on the heels of an…read_more

CATEGORIES: Blog, Education Marketing, News


5 Steps To Promote Your School’s Open House Through Social Media

October 19, 2012


Hosting an Open House is the perfect way for your school to gather alumni, and current and prospective students together to highlight and expose your school’s uniqueness. Here are 5 quick steps to efficiently promote your Open House online. Include…read_more

Hosting an Open House is the perfect way for your school to gather alumni, and current and prospective students together…read_more

CATEGORIES: Blog, Social Media Marketing

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How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing

October 16, 2012


In the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing between investing in SEO and PPC marketing is a common dilemma faced by many college marketing managers as they strategize…read_more

In the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing…read_more

CATEGORIES: Blog, Pay per Click, SEO

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How To Get Your School Started on LinkedIn

October 12, 2012


If your school is committed to helping its students find work upon graduation (which is the case of most schools) or providing them with a professional network, it needs to develop a presence on LinkedIn. This help build your school’s…read_more

If your school is committed to helping its students find work upon graduation (which is the case of most schools)…read_more

CATEGORIES: Blog, Social Media Marketing

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How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)

October 9, 2012


Your boss says you need to generate more student leads and it is your job to figure out how to get them.Most college and university marketing managers would respond to this challenge by looking to their traditional lead generation options…read_more

Your boss says you need to generate more student leads and it is your job to figure out how to…read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation

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