Higher Education Marketing

Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank?

June 22, 2013


I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and university marketers. SEO is a fundamental building block of your higher ed online marketing efforts. If you are not investing…read_more

I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and…read_more

CATEGORIES: Blog, SEO

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6 Steps to Developing Your E-Newsletter Marketing Strategy

June 19, 2013


A few months ago we explained why college newsletters were an essential part of any communications strategy and how to get started. They are a great way of informing about upcoming events, building loyalty and reinforcing the brand of your…read_more

A few months ago we explained why college newsletters were an essential part of any communications strategy and how to…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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PPC Conversion Rates in Higher Ed

June 11, 2013


As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in the past are seeing their competitors get out ahead of them in competitive keyword markets. As these late adopter marketers…read_more

As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in…read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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Multi-Channel Attribution Using Google Analytics

May 30, 2013


Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts and strategies. View Part 1: Multi-Attribution Modeling In the second part, we will talk about multi-channel attribution using Google Analytics.…read_more

Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts…read_more

CATEGORIES: Analytics, Blog

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On-Page SEO Basics for Higher Ed Marketers

May 27, 2013


On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look at the basic on-page SEO elements that higher ed marketers need to understand and apply to ensure that their websites…read_more

On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look…read_more

CATEGORIES: Blog, SEO

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3 Tips to Make Your College’s Graduation Ceremony More Interactive

May 22, 2013


‘Tis the season again! With graduations ceremonies around the corner, many colleges are looking for last-minute solutions to bring more fun and sharing to the ceremony through social media.  After all, a graduation is the perfect time to boost your…read_more

‘Tis the season again! With graduations ceremonies around the corner, many colleges are looking for last-minute solutions to bring more…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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3 tips to optimize your college’s presence in social media

May 15, 2013


According to the 2013 Social Admissions Report , 75% of students of class 2013 are using social media to make their enrolment decision. Whatever the exact nature of the influence on their decision, this means that social media must play a…read_more

According to the 2013 Social Admissions Report , 75% of students of class 2013 are using social media to make their…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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A Primer on Google PPC Ad Extensions and How to Leverage Them for Higher Ed

May 13, 2013


Pay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive geographic areas where private for profits compete head to head with the public community colleges. Executive MBA programs are another…read_more

Pay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive…read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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Universal Analytics: Implications in Higher Ed

May 6, 2013


I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with this new version of Google Analytics (GA) grows in the marketplace, these posts are increasingly more technical and applied, including more discussion…read_more

I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with…read_more

CATEGORIES: Analytics, Blog

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Thoughts on Responsive Web Design: Pros, Cons and Other Considerations

April 26, 2013


Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective RWD redesigns and it certainly seems to be the preferred direction…read_more

Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for…read_more

CATEGORIES: Blog, Branding and Web Design, Mobile Marketing, Web Design and Development

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