Higher Education Marketing

3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers

March 3, 2014


In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...read_more

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing

Tags: , , , ,


HEM co-presents “John Cabot University’s Voyage of Discovery into Analytics-Based Recruitment Marketing“ at the 10th Annual OmniUpdate User Training Conference

February 28, 2014


On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s...read_more

On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s...read_more

CATEGORIES: Blog, News

Tags: , , ,


4 Ways to Widen Your Recruitment Funnel

February 26, 2014


Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at the core of our responsibilities is student recruitment. For simplicity, we...read_more

Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at the core of our responsibilities is student recruitment. For simplicity, we...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing

Tags: , , , ,


The Power of Infographics for Marketing Higher Education

February 24, 2014


The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by...read_more

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on the way we internalize information. As attention spans wane by...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, SEO, Social Media Marketing

Tags: , , , ,


Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations

February 21, 2014


On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education...read_more

On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Pay per Click, SEO

Tags: , , , , ,


Recruiting Russian Students

February 18, 2014


With the world's attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the changing educational environment in Russia. The Olympics have already been...read_more

With the world's attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the changing educational environment in Russia. The Olympics have already been...read_more

CATEGORIES: Blog, Branding and Web Design, International Recruitment, Social Media Marketing, Web Design and Development

Tags: , , ,


Optimizing Press Releases for Marketing Higher Education

February 13, 2014


As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can become media. This is a fundamental shift away from traditional...read_more

As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can become media. This is a fundamental shift away from traditional...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, News, SEO, Social Media Marketing

Tags: , , ,


Google Analytics Content Groups for Higher Ed Marketing

February 10, 2014


Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of different audiences. The architecture of your site provides a natural...read_more

Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of different audiences. The architecture of your site provides a natural...read_more

CATEGORIES: Analytics, Blog

Tags: , , ,


7 Tips to Improve the Effectiveness of Your Lead Generation Forms

February 4, 2014


This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing pages but are also embedded within content pages, home pages...read_more

This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing pages but are also embedded within content pages, home pages...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

Tags: , , ,


Ten Years of Facebook in Higher Education Marketing


As Facebook celebrates its tenth anniversary this week, it's worth looking back at how far it has come and what recent changes will mean for higher education institutions. From humble...read_more

As Facebook celebrates its tenth anniversary this week, it's worth looking back at how far it has come and what recent changes will mean for higher education institutions. From humble...read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

Tags: , , ,