Higher Education Marketing

4 Reasons Why Higher Ed Institutions Must Invest in SEO

April 12, 2013


When we begin working with a college or university on their online marketing we usually start our process with a thorough audit of their current web ecosystem to diagnose potential problems and establish a baseline for future improvement. This audit…read_more

When we begin working with a college or university on their online marketing we usually start our process with a…read_more

CATEGORIES: Blog, Content Development, SEO

Tags: , , ,


What are the best alternatives to Google Reader?

April 11, 2013


The world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st, due to a decreasing number of users.  Google Reader allows you to aggregate in one single place content you have…read_more

The world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st,…read_more

CATEGORIES: Blog, Content Development

Tags: ,


Establishing a Content Culture at Your College or University

April 8, 2013


It’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any content strategy will necessarily involve developing processes of creating new content, as well as editorial calendars that will help streamline…read_more

It’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any…read_more

CATEGORIES: Blog, Content Development

Tags: ,


Homage to Google Reader (or Why RSS Should be Part of Your Content Development Strategy)

April 5, 2013


Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is retiring its flagship RSS reader application, Google Reader. Picture source: Mashable I have been particularly hard hit by this announcement…read_more

Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is…read_more

CATEGORIES: Blog, Content Development, Education Marketing

Tags: , , ,


Could Google Hangouts on Air be the solution to your college’s video headaches?

April 4, 2013


Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are expensive to produce and market. Google Hangouts on Air offer a way to broadcast your videos to the world, for…read_more

Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are…read_more

CATEGORIES: Blog, International Recruitment, Social Media Marketing

Tags: , ,


The 70/20/10 Content Marketing Formula

March 25, 2013


Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your institution). Generally speaking, with the breadth of content that they have on their sites and the strength of a .edu…read_more

Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your…read_more

CATEGORIES: Blog, Content Development, SEO

Tags: , ,


Essential Elements of a Powerful Program Page

March 22, 2013


There has been a recent buzz about why academic program pages should are the most important pages on college and university websites. Industry experts are discussing program pages in the context of several factors, including simmering enrollment rates, the increasingly…read_more

There has been a recent buzz about why academic program pages should are the most important pages on college and…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation

Tags: , ,


Q&A SESSION: SOCIAL MEDIA FOR STUDENT RECRUITMENT

March 21, 2013


The effect social media has on student recruitment continues to be a highly debated topic. Many colleges and universities have welcomed social media into their recruitment initiatives, not so much to replace more traditional recruitment strategies, but more so to…read_more

The effect social media has on student recruitment continues to be a highly debated topic. Many colleges and universities have…read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Social Media Marketing

Tags: , ,


15 Ways to Reduce Your Higher Ed Website Bounce Rates

March 18, 2013


In  last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly“ we defined bounces and bounce rates, explored the statistics on bounce rate in general and in higher ed specifically. This week’s post is a little…read_more

In  last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly“ we defined bounces and bounce…read_more

CATEGORIES: Analytics, Blog, Web Design and Development

Tags: , , , , ,


Increase International Student Recruitment Directly Through Your Website

March 15, 2013


A college or university’s website is one of the most effective and cost-efficient tools that can enhance international recruitment efforts. If set up properly, your website can do a lot of the work for you and help increase the number…read_more

A college or university’s website is one of the most effective and cost-efficient tools that can enhance international recruitment efforts.…read_more

CATEGORIES: Blog, Content Development, International Recruitment

Tags: , ,