Higher Education Marketing

3 tips to optimize your college’s presence in social media

May 15, 2013


According to the 2013 Social Admissions Report , 75% of students of class 2013 are using social media to make their enrolment decision. Whatever the exact nature of the influence on their decision, this means that social media must play a…read_more

According to the 2013 Social Admissions Report , 75% of students of class 2013 are using social media to make their…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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A Primer on Google PPC Ad Extensions and How to Leverage Them for Higher Ed

May 13, 2013


Pay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive geographic areas where private for profits compete head to head with the public community colleges. Executive MBA programs are another…read_more

Pay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive…read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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Universal Analytics: Implications in Higher Ed

May 6, 2013


I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with this new version of Google Analytics (GA) grows in the marketplace, these posts are increasingly more technical and applied, including more discussion…read_more

I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with…read_more

CATEGORIES: Analytics, Blog

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Thoughts on Responsive Web Design: Pros, Cons and Other Considerations

April 26, 2013


Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective RWD redesigns and it certainly seems to be the preferred direction…read_more

Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for…read_more

CATEGORIES: Blog, Branding and Web Design, Mobile Marketing, Web Design and Development

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The Effectiveness of Mobile Lead Generation in Higher Ed

April 19, 2013


It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In recent examples where we’ve split off and launched mobile-only PPC campaigns to parallel existing PPC campaigns, we have seen lifts…read_more

It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In…read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing

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Multi-attribution modeling: A way to enhance your school’s marketing measurability

April 15, 2013


Digital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency of all the effort that is being put into the process. Colleges and universities reach targeted audience in a variety…read_more

Digital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency…read_more

CATEGORIES: Analytics, Blog, Conversion Optimization

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4 Reasons Why Higher Ed Institutions Must Invest in SEO

April 12, 2013


When we begin working with a college or university on their online marketing we usually start our process with a thorough audit of their current web ecosystem to diagnose potential problems and establish a baseline for future improvement. This audit…read_more

When we begin working with a college or university on their online marketing we usually start our process with a…read_more

CATEGORIES: Blog, Content Development, SEO

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What are the best alternatives to Google Reader?

April 11, 2013


The world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st, due to a decreasing number of users.  Google Reader allows you to aggregate in one single place content you have…read_more

The world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st,…read_more

CATEGORIES: Blog, Content Development

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Establishing a Content Culture at Your College or University

April 8, 2013


It’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any content strategy will necessarily involve developing processes of creating new content, as well as editorial calendars that will help streamline…read_more

It’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any…read_more

CATEGORIES: Blog, Content Development

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Homage to Google Reader (or Why RSS Should be Part of Your Content Development Strategy)

April 5, 2013


Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is retiring its flagship RSS reader application, Google Reader. Picture source: Mashable I have been particularly hard hit by this announcement…read_more

Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is…read_more

CATEGORIES: Blog, Content Development, Education Marketing

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