Higher Education Marketing

“Affordability Content”: How To Convert The Cost-Conscious Lead

August 21, 2014


There was a time when students approached college primarily as a life experience - an opportunity to explore new concepts, broaden their understanding of the world, and perhaps at some...read_more

There was a time when students approached college primarily as a life experience - an opportunity to explore new concepts, broaden their understanding of the world, and perhaps at some...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

Tags: , , ,


3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix

August 18, 2014


It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made...read_more

It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click

Tags: , , ,


3 Ways A/B Testing Can Boost Your School’s Conversion Rates

August 11, 2014


Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting...read_more

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting...read_more

CATEGORIES: Analytics, Blog, Content Development, Web Design and Development

Tags: , , ,


Integrating Calls to Action on Higher Education Landing Pages

August 6, 2014


A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating clutter, and featuring effective visual and written content that illuminates...read_more

A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating clutter, and featuring effective visual and written content that illuminates...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Conversion Optimization, Education Lead Generation, Web Design and Development

Tags: , , ,


Virtual Reality Campus Tours with Oculus Rift

July 31, 2014


Recruiting fairs will be a bit different this fall with the introduction of virtual reality campus tours to the repertoire of a few lucky admissions reps whose schools have taken...read_more

Recruiting fairs will be a bit different this fall with the introduction of virtual reality campus tours to the repertoire of a few lucky admissions reps whose schools have taken...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing

Tags: , , ,


4 Ways To Attract More Leads With Next Generation E-Brochures

July 28, 2014


Brochures that showcase your campus, programs, and student support services should be an important part of your school’s marketing strategy. They support education lead generation by converting tentative viewers into...read_more

Brochures that showcase your campus, programs, and student support services should be an important part of your school’s marketing strategy. They support education lead generation by converting tentative viewers into...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

Tags: , , ,


Strategies For Responding To Students on Social Media

July 23, 2014


When it comes to recruiting new students, what happens on your school’s social media platforms may be just as important as what unfolds on campus. Education market research tells us...read_more

When it comes to recruiting new students, what happens on your school’s social media platforms may be just as important as what unfolds on campus. Education market research tells us...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

Tags: , , ,


2 Simple Tactics to Try to Convert More of Your Higher Ed Site Visitors to Leads

July 21, 2014


Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in the past about lead generation tactics, form best practices and conversion rates....read_more

Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in the past about lead generation tactics, form best practices and conversion rates....read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

Tags: , ,


Digital Marketing Priorities and Messaging for Colleges

July 16, 2014


One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about...read_more

One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college degrees while at the same time many employers complain about...read_more

CATEGORIES: Blog, Branding and Web Design, Conversion Optimization, Education Marketing, Web Design and Development

Tags: , , ,


Contemplations on Higher Ed Marketing Inspired by the 2014 Horizon Report

July 7, 2014


If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look at the NCM /Educause Horizon Report, I strongly recommend that...read_more

If you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look at the NCM /Educause Horizon Report, I strongly recommend that...read_more

CATEGORIES: Blog, Education Marketing, News, Social Media Marketing

Tags: , , ,