Higher Education Marketing

How To Follow Through After Student Marketing Events

April 4, 2014


This is the third in a series of three blog posts by Dave Sage, providing practical strategies for managing effective outbound student marketing events, such as student fairs. This week's...read_more

This is the third in a series of three blog posts by Dave Sage, providing practical strategies for managing effective outbound student marketing events, such as student fairs. This week's...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment

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How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed

April 1, 2014


College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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Higher Education Presidents with Social Media Presence

March 26, 2014


Every college or university wants to expand its visibility, respond to its audiences' needs and cost-effectively promote its institutional brand. These are just some of the reasons why 100% of...read_more

Every college or university wants to expand its visibility, respond to its audiences' needs and cost-effectively promote its institutional brand. These are just some of the reasons why 100% of...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Social Media Marketing

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6 Ways to Get Better Conversion Results from your Higher Ed Website

March 24, 2014


Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways  to accomplish...read_more

Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways  to accomplish...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing

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How to Maximize your ROI from Student Fairs

March 20, 2014


This is the second in a series of three blog posts by Dave Sage, providing practical strategies for managing effective outbound student marketing events, such as student fairs. Last week's...read_more

This is the second in a series of three blog posts by Dave Sage, providing practical strategies for managing effective outbound student marketing events, such as student fairs. Last week's...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, International Recruitment, Social Media Marketing

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Integrating Online Techniques with Outbound Student Marketing Events

March 13, 2014


This is a first in a series of blog posts by Dave Sage on how to integrate online techniques with your travel schedule. Despite the leaps and bounds made with internet...read_more

This is a first in a series of blog posts by Dave Sage on how to integrate online techniques with your travel schedule. Despite the leaps and bounds made with internet...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Social Media Marketing

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Could Snapchat be the Next Big Trend in Student Marketing?

March 10, 2014


Social media marketing has become a necessary resource in the realm of student recruitment but that doesn't mean it isn't a constant challenge to stay on top of the latest...read_more

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn't mean it isn't a constant challenge to stay on top of the latest...read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Mobile Marketing, Social Media Marketing

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Innovative Approaches to Student Admissions

March 5, 2014


In the world of higher education, the beginning of March means that application deadlines for next fall's admissions are fast approaching, if they haven't already passed. Admission decisions actually began...read_more

In the world of higher education, the beginning of March means that application deadlines for next fall's admissions are fast approaching, if they haven't already passed. Admission decisions actually began...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing, Social Media Marketing, Web Design and Development

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3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers

March 3, 2014


In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...read_more

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing

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HEM co-presents “John Cabot University’s Voyage of Discovery into Analytics-Based Recruitment Marketing“ at the 10th Annual OmniUpdate User Training Conference

February 28, 2014


On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s...read_more

On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s...read_more

CATEGORIES: Blog, News

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