Higher Education Marketing

Bounce Rates in Higher Ed: The Good, the Bad and the Ugly

March 11, 2013


When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of the first metrics they are exposed to. Google Analytics certainly highlights it, putting it up front on almost every report.…read_more

When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of…read_more

CATEGORIES: Analytics, Blog, Content Development, Education Marketing

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The Why & How of a College Newsletter

March 8, 2013


Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does not have to be difficult or time consuming. If done properly, i.e., with the right tools and effective scheduling, issuing…read_more

Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing

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How social media can enhance international student recruitment

March 6, 2013


Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If used effectively, it can complement (not replace) international fairs and conferences. Social media can be an essential tool that can…read_more

Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If…read_more

CATEGORIES: Blog, Content Development, International Recruitment, Social Media Marketing

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3 Ways to Boost Student-Driven Web Content

March 1, 2013


Just as classrooms rely on student participation in order to thrive, a college or university website needs student-led content in order to bolster the energy and voice of your overall web branding. In relation to those who visit your website,…read_more

Just as classrooms rely on student participation in order to thrive, a college or university website needs student-led content in…read_more

CATEGORIES: Blog, Content Development

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5 steps to create an efficient editorial calendar for your college’s blog and social media presence

February 27, 2013


Many colleges have adopted a good content creation schedule for their blog and social media by posting at least once a week on their blog, using various tools to monitor trends relevant to their industry, and feeding their social media…read_more

Many colleges have adopted a good content creation schedule for their blog and social media by posting at least once…read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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Higher Education Marketing to Present Workshop at 5th Annual SEMM Forum.

February 26, 2013


Higher Education Marketing is excited to announce that our CEO and Digital Analyst, Philippe Taza, will be speaking at the upcoming Strategic Enrolment Marketing & Management (SEMM) Forum. Philippe will be presenting a workshop on education lead generation and the…read_more

Higher Education Marketing is excited to announce that our CEO and Digital Analyst, Philippe Taza, will be speaking at the…read_more

CATEGORIES: Blog, News

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A recap of the 2013 Horizon Report on Emerging Technologies in Higher Ed with a few personal observations

February 25, 2013


The 2013 edition of the Horizon Report has been released and can be downloaded from here. I personally love this report. It is my favourite way to look into the future of technology in higher ed along with the experts…read_more

The 2013 edition of the Horizon Report has been released and can be downloaded from here. I personally love this…read_more

CATEGORIES: Blog, News

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Instagram or Pinterest: where should your college start sharing visual content?

February 21, 2013


There is a definite rise in creating and sharing more visual content online. According to the Pew’s Internet and American Life Project, 56 percent of internet users create or curate photos or videos online, while 32% do both. This trend…read_more

There is a definite rise in creating and sharing more visual content online. According to the Pew’s Internet and American…read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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How Web Structure Can Increase Content Value

February 8, 2013


Structure is everything. Granted, the recipe to a great web site contains a lot of different ingredients, including web design and development, content, social media, SEO, analytics…the whole nine yards. But a good foundation will allow these elements to work…read_more

Structure is everything. Granted, the recipe to a great web site contains a lot of different ingredients, including web design…read_more

CATEGORIES: Blog, Content Development

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10 ways to enhance your college’s blog without writing

February 6, 2013


Your college already hosts a blog and has already made it the hub of its content sharing online. You are already updating it once or twice a week and are looking for ways to improve your blog without doing some…read_more

Your college already hosts a blog and has already made it the hub of its content sharing online. You are…read_more

CATEGORIES: Blog, Content Development

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