Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips - Page 18
Higher Education Marketing

How to Generate Prospective Student Leads with Twitter Lead Generation Cards

September 17, 2014


Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite excited when I heard about Twitter Lead Generation Cards (LGC)....read_more

Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite excited when I heard about Twitter Lead Generation Cards (LGC)....read_more

CATEGORIES: Blog, Education Lead Generation

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Understanding Saudi Arabian Student Recruitment

September 12, 2014


Saudi Arabia map student recruitment

What's the first thing that comes to mind when you think of Saudi Arabia? If you said "oil" you wouldn't be alone, as the largest Arab nation in the Middle...read_more

What's the first thing that comes to mind when you think of Saudi Arabia? If you said "oil" you wouldn't be alone, as the largest Arab nation in the Middle...read_more

CATEGORIES: Blog, Branding and Web Design, International Recruitment, Social Media Marketing

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How To Build An Evolving Alumni Engagement Strategy

September 8, 2014


alumni engagement higher education marketing

College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing social media communities, scrutinizing Google Analytics, and generating cutting-edge content...read_more

College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing social media communities, scrutinizing Google Analytics, and generating cutting-edge content...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website

September 2, 2014


Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared...read_more

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared...read_more

CATEGORIES: Analytics, Blog

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The Higher Ed Guide To Irresistible Email Subject Lines

August 26, 2014


education marketing emails

When you log into email each morning, how many of those waiting messages do you actually open and read? How many get moved immediately to the trash - or worse,...read_more

When you log into email each morning, how many of those waiting messages do you actually open and read? How many get moved immediately to the trash - or worse,...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing

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“Affordability Content”: How To Convert The Cost-Conscious Lead

August 21, 2014


financial student tuition

There was a time when students approached college primarily as a life experience - an opportunity to explore new concepts, broaden their understanding of the world, and perhaps at some...read_more

There was a time when students approached college primarily as a life experience - an opportunity to explore new concepts, broaden their understanding of the world, and perhaps at some...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix

August 18, 2014


It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made...read_more

It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click

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3 Ways A/B Testing Can Boost Your School’s Conversion Rates

August 11, 2014


a/b testing marketing higher education

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting...read_more

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting...read_more

CATEGORIES: Analytics, Blog, Content Development, Web Design and Development

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Integrating Calls to Action on Higher Education Landing Pages

August 6, 2014


home page calls to action university

A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating clutter, and featuring effective visual and written content that illuminates...read_more

A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating clutter, and featuring effective visual and written content that illuminates...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Conversion Optimization, Education Lead Generation, Web Design and Development

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Virtual Reality Campus Tours with Oculus Rift

July 31, 2014


Recruiting fairs will be a bit different this fall with the introduction of virtual reality campus tours to the repertoire of a few lucky admissions reps whose schools have taken...read_more

Recruiting fairs will be a bit different this fall with the introduction of virtual reality campus tours to the repertoire of a few lucky admissions reps whose schools have taken...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing

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