Higher Education Marketing

Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts

October 5, 2016


At this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their overall digital marketing strategy. Content has long been arguably the...read_more

At this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their overall digital marketing strategy. Content has long been arguably the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

Tags: , ,


5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online

September 28, 2016


With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become increasingly crucial that schools incorporate it into their overall content...read_more

With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become increasingly crucial that schools incorporate it into their overall content...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

Tags: , ,


Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About

September 21, 2016


When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...read_more

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing, Social Media Marketing

Tags: , ,


4 Simple Time Management Tips for Education Lead Generation Campaigns

September 14, 2016


Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...read_more

Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, Social Media Marketing

Tags: , ,


Declutter Your Digital Space: 4 Development Suggestions to Make Your School’s Website More Intuitive

September 7, 2016


While there are many excellent design examples out there, the sad truth is that the websites of universities and other educational institutions don’t generally have a great reputation. The combination...read_more

While there are many excellent design examples out there, the sad truth is that the websites of universities and other educational institutions don’t generally have a great reputation. The combination...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

Tags: , , ,


Pokemon Go & 4 Other Augmented Reality Tools to Transform Your Student Recruitment

August 31, 2016


Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented reality app based on the popular anime franchise has taken...read_more

Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented reality app based on the popular anime franchise has taken...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing

Tags: , , , ,


3 Key Areas to Update, Upgrade, and Upscale Your School’s SEO Strategy

August 24, 2016


How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

CATEGORIES: Blog, Mobile Marketing, Online Student Recruitment, SEO

Tags: , , , ,


4 Exciting Ways to Personalise Your Online Student Recruitment Activities

August 17, 2016


As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...read_more

As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, Web Design and Development

Tags: , , ,


5 Digital Strategies to Improve Your Student Retention

August 10, 2016


Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...read_more

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing, Student retention

Tags: , , , , ,


7 Steps to More Relevant & Actionable Student Personas

August 3, 2016


As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment

Tags: , , ,