Higher Education Marketing

Ten Years of Facebook in Higher Education Marketing

February 4, 2014


As Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what recent changes will mean for higher education institutions. From humble beginnings in a Harvard dormroom as Facemash, hacking into private…read_more

As Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what…read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

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HEM presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference

January 31, 2014


On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour online event, featuring twelve, 10 minute presentations, on advanced topics in web analytics for higher education web and marketing professionals.…read_more

On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour…read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing

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International Student Recruitment in Brazil

January 30, 2014


Around this time of year, those of us in the snowy north are more likely to look longingly towards sunnier destinations, and with the World Cup set to take over collective consciousness in a mere matter of months, all eyes…read_more

Around this time of year, those of us in the snowy north are more likely to look longingly towards sunnier…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, International Recruitment, Social Media Marketing

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The Freshness Factor: Keeping Content Up to Date

January 24, 2014


The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and timeliness. But there are several reasons colleges and universities should make this a priority, not the least of which is…read_more

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and…read_more

CATEGORIES: Blog, Content Development, SEO, Web Design and Development

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Away with Words – Leveraging the Power of Images

January 20, 2014


As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts to micro-blog tweets to the emerging trend of doing away with words altogether in favour of visual communication. Pictures fit…read_more

As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts…read_more

CATEGORIES: Blog, Content Development, Mobile Marketing, Social Media Marketing, Web Design and Development

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INFOGRAPHIC – 4 Reasons Why Higher Ed Institutions Must Invest in SEO

January 14, 2014


For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced why it is so important in gaining visibility for your school. Today’s increasingly web-savvy students are conducting the majority of…read_more

For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced…read_more

CATEGORIES: Blog, SEO

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Local SEO for Higher Ed Recruitment

January 13, 2014


Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO) strategy for your website will provide a solid foundation for your organic search engine rankings across all levels but further…read_more

Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)…read_more

CATEGORIES: Blog, SEO

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What Does Facebook’s Shrinking Teen Usage Mean For Your School?

January 10, 2014


As a new year begins, many higher education institutions may be considering how to best allocate their social media marketing resources. With over 1.2 billion total users, Facebook remains far and away the world’s dominant social network, but despite excellent…read_more

As a new year begins, many higher education institutions may be considering how to best allocate their social media marketing…read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

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Using Social Proof in Recruitment Marketing

January 6, 2014


Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the jokes. That’s an example of social proof. ( FYI, they do still use them. They’ve just got better at it and…read_more

Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Social Media Marketing

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Top 20 Higher Ed Holiday Greetings of 2013

December 30, 2013


This is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified this year to put it together. To remind our readers this is “my” top 20 list, not “the” top 20…read_more

This is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified…read_more

CATEGORIES: Blog, Content Development, Education Marketing, SEO

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