Higher Education Marketing

Beyond Responsive: How to Give Prospective Students a Fast and Frictionless Mobile Experience

October 26, 2016


Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing, Web Design and Development

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Emerging Markets and Tactics for International Student Recruitment in Southeast Asia

October 19, 2016


While Asia has long been a top priority for international recruiters, large markets such as China and India have often tended to overshadow other countries on the continent. Of the...read_more

While Asia has long been a top priority for international recruiters, large markets such as China and India have often tended to overshadow other countries on the continent. Of the...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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5 Incredibly Useful Ways to Engage Prospective Students with Storify

October 12, 2016


Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...read_more

Curated content -posts which collect and share content from a range of different sources- has long been one of the most underrated elements of the content marketing mix. Curated posts...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts

October 5, 2016


At this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their overall digital marketing strategy. Content has long been arguably the...read_more

At this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their overall digital marketing strategy. Content has long been arguably the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online

September 28, 2016


With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become increasingly crucial that schools incorporate it into their overall content...read_more

With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become increasingly crucial that schools incorporate it into their overall content...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

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Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About

September 21, 2016


When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...read_more

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing, Social Media Marketing

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4 Simple Time Management Tips for Education Lead Generation Campaigns

September 14, 2016


Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...read_more

Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, Social Media Marketing

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Declutter Your Digital Space: 4 Development Suggestions to Make Your School’s Website More Intuitive

September 7, 2016


While there are many excellent design examples out there, the sad truth is that the websites of universities and other educational institutions don’t generally have a great reputation. The combination...read_more

While there are many excellent design examples out there, the sad truth is that the websites of universities and other educational institutions don’t generally have a great reputation. The combination...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

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Pokemon Go & 4 Other Augmented Reality Tools to Transform Your Student Recruitment

August 31, 2016


Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented reality app based on the popular anime franchise has taken...read_more

Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented reality app based on the popular anime franchise has taken...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing

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3 Key Areas to Update, Upgrade, and Upscale Your School’s SEO Strategy

August 24, 2016


How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

CATEGORIES: Blog, Mobile Marketing, Online Student Recruitment, SEO

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