Higher Education Marketing

5 Strategic Essentials of Student Recruitment Blogging

December 16, 2015


The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium has taken on a life of its own, to the...read_more

The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium has taken on a life of its own, to the...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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5 Steps to Writing Irresistible PPC Ads for Student Recruitment

December 9, 2015


Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient means of raising your profile online, and generating quality student...read_more

Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient means of raising your profile online, and generating quality student...read_more

CATEGORIES: Blog

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The Rise and the Fall of the Stealth Applicant

December 2, 2015


Traditionally students had to make themselves known during their college search process - in fact, it was the only way to, firstly, get general information from an institution, and secondly,...read_more

Traditionally students had to make themselves known during their college search process - in fact, it was the only way to, firstly, get general information from an institution, and secondly,...read_more

CATEGORIES: Blog, Education Marketing

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Focusing on Faculty to Improve Student Recruitment

November 26, 2015


As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Social Media Marketing

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How Recent Changes to LinkedIn Groups Affect your College or University’s Alumni Groups

November 19, 2015


LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just how broadly adopted they are used in higher ed check...read_more

LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just how broadly adopted they are used in higher ed check...read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Social Media Marketing

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Remarketing in Higher Education Paid Search Campaigns

November 12, 2015


Remarketing (also known as "retargeting") is a student recruitment initiative that many colleges and universities have heard about but few have yet to optimize. It is becoming more popular as...read_more

Remarketing (also known as "retargeting") is a student recruitment initiative that many colleges and universities have heard about but few have yet to optimize. It is becoming more popular as...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Pay per Click

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How to Avoid the Creep Factor in Student Recruitment

November 9, 2015


Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Pay per Click, Web Design and Development

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How Does Your Website Invite Students Into Your School’s Story?

November 4, 2015


Compelling storytelling is not only a pillar of content marketing - it is also a powerful ally in crafting a strong brand identity. When done well and in congruence with...read_more

Compelling storytelling is not only a pillar of content marketing - it is also a powerful ally in crafting a strong brand identity. When done well and in congruence with...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Web Design and Development

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An Intro to Inbound Links for Higher Ed Marketers

November 2, 2015


To compete successfully on the search engines for top rankings, your college or university web team needs to have a solid foundation of SEO best practices in place. On-page SEO...read_more

To compete successfully on the search engines for top rankings, your college or university web team needs to have a solid foundation of SEO best practices in place. On-page SEO...read_more

CATEGORIES: Blog, SEO

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Tips for Better Higher Education Pay-Per-Click (PPC) Marketing

October 27, 2015


As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It is the non-branded search engine queries for specific programs and...read_more

As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It is the non-branded search engine queries for specific programs and...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click

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