Higher Education Marketing

Student Personas and Behavior-Targeted Content

July 3, 2014


Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where schools jostle for visibility, forever searching out innovative ways to promote the relevance of their programs and connect with prospective…read_more

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where…read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, International Recruitment, Web Design and Development

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Higher Education Evergreen Marketing: The Gift That Keeps on Giving

June 20, 2014


Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand constant updates; we must be in the know. The continually shifting sands of technology, trends, and consumer preferences mean that…read_more

Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand…read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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More Changes With Facebook and What They Mean for your School

June 18, 2014


Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the alert to effectively engage students with social media marketing. Recent changes to the social media juggernaut’s platform include redesigned business…read_more

Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Social Media Marketing

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TV Advertising for Branding and Lead Generation in College Recruitment

June 16, 2014


TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over the years from being more branding oriented to the much more lead generation, direct response type, that we see today.…read_more

TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over…read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation

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Canada’s new Anti-Spam Legislation (CASL) and How It Affects your Higher Ed Digital Marketing

June 3, 2014


Canada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in Canada’s laws and has been cited, as some the toughest anti-spam legislation in place in the world today. Fundamentally it puts…read_more

Canada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in…read_more

CATEGORIES: Blog, Education Marketing, News

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Creating Social Content Around your Academic Calendar

May 30, 2014


When it comes to creating smart social content that will engage prospective students while keeping current students talking about your school, you might be surprised how much leverage your academic calendar will give you. What’s even more surprising is that…read_more

When it comes to creating smart social content that will engage prospective students while keeping current students talking about your…read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing, Social Media Marketing

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Provocative Innovations in Higher Ed Web Design

May 29, 2014


Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease, a continuous flow of fresh content necessary for user engagement and SEO, and extensive information to convey clearly and concisely…read_more

Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease,…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Mobile Marketing, Web Design and Development


Announcing HEM’s 2014 Digital Marketing in Higher Education Survey

May 26, 2014


In today’s competitive higher education marketplace, your strategy and effectiveness with digital marketing is critical to your insitution’s overall success. Where should you invest your scarce digital marketing dollars?  What digital channels work best for your student recruitment needs?  What…read_more

In today’s competitive higher education marketplace, your strategy and effectiveness with digital marketing is critical to your insitution’s overall success.…read_more

CATEGORIES: Blog, Education Marketing, News

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Influencing the Influencer: Connecting with the Parents of Prospective Students


Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey of Admitted Students”,  it was reported that over 60 % of prospective students responded that their parents were the most…read_more

Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey…read_more

CATEGORIES: Blog, Content Development, Education Marketing

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It’s Time for Higher Ed to Plan the Move to Universal Analytics

May 20, 2014


About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to May 2014 and Universal Analytics is now officially out of…read_more

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications…read_more

CATEGORIES: Analytics, Blog, Web Design and Development

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