Higher Education Marketing

Tips and Tools for Generating Great Topics for Higher Ed Blogging

January 13, 2015


If you are responsible for a regular blog post, you know how hard it can be to keep the ideas flowing for your next post.  Even when you have prepared, with all the right groundwork, like defining your content strategy,…read_more

If you are responsible for a regular blog post, you know how hard it can be to keep the ideas…read_more

CATEGORIES: Blog, Content Development, SEO

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The Top 10 HEM Blog Posts of 2014

January 7, 2015


Happy New Year and welcome to our first blog post of 2015! We are very excited about the future of digital marketing in higher ed and look forward to bring to you our take on the industry news of the…read_more

Happy New Year and welcome to our first blog post of 2015! We are very excited about the future of…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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The Best of 2014 Higher Ed Holiday Greetings

December 29, 2014


It is that time of year again and holiday greetings are featured on college and university web sites all over the higher ed world. This “Best of 2014” list offers up a showcase of my personal favourites of these creative and…read_more

It is that time of year again and holiday greetings are featured on college and university web sites all over…read_more

CATEGORIES: Blog, Content Development, Education Marketing

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3 Questions to Ask to Improve Student Engagement with your Marketing Content

December 22, 2014


Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a prospective student with your print collateral, website or social media is no easy feat but it is clearly necessary to…read_more

Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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10 Questions to Test the Strength of your Institution’s Marketing Integration

December 15, 2014


For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s recruitment efforts and to look for opportunities to improve your…read_more

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,…read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

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3 Tips for Marketing Your Competency-Based Higher Ed Programs

December 8, 2014


Because you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently reported that over 350 higher ed institutions now offer or are…read_more

Because you’ve been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click

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3 Higher-Ed Social Media Blunders (and What They All Have in Common)

December 1, 2014


According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their post-secondary options. What is it they’re looking for when they visit your school’s platforms? An engaging, relevant, consistent storyline. Social…read_more

According to a recent survey by YouVisit, more than 68 percent of students use social media to narrow down their…read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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How to Develop & Leverage Student Personas

November 25, 2014


Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank Online Marketing consulted industry experts to compile its impressive list of top trends, customization and personalization continued to reign supreme.…read_more

Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product.  When Top Rank…read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Marketing, Social Media Marketing

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FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS


Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An Introduction to Google Analytics for Higher Ed Marketers. This…read_more

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30…read_more

CATEGORIES: Analytics, Blog

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A Look at the Data Behind Google Benchmarking for Higher Ed

November 21, 2014


It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward to digging into it to see what kind of information…read_more

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very…read_more

CATEGORIES: Analytics, Blog, Education Marketing

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