Higher Education Marketing

7 Steps to More Relevant & Actionable Student Personas

August 3, 2016


As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment

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Why Iran Could Be the Next Big Market for International Student Recruitment

July 25, 2016


Should Iran now be considered a major market for student recruitment? With a growing, intelligent and highly motivated student population, and the recent easing of trade sanctions and government restrictions...read_more

Should Iran now be considered a major market for student recruitment? With a growing, intelligent and highly motivated student population, and the recent easing of trade sanctions and government restrictions...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment

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5 Steps to Creating a Unique & Impactful School Brand

July 20, 2016


What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Online Student Recruitment

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How “Education Hubs” are Impacting International Student Recruitment

July 13, 2016


Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, News

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4 Ways Your School Can Connect Better With Millennials

July 6, 2016


The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...read_more

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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Promoting a Really Small College? 6 Key Angles for Your Content Strategy

June 29, 2016


  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...read_more

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Online Student Recruitment, Social Media Marketing

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How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students

June 22, 2016


Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations of all kinds strive to make more meaningful connections with...read_more

Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations of all kinds strive to make more meaningful connections with...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students

June 15, 2016


From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions secured on the golf course, at corporate cocktails, and of...read_more

From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions secured on the golf course, at corporate cocktails, and of...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News

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Tips for Promoting Blended Learning to Recruit the “Unreachable” Student

June 8, 2016


“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment, News, Online Student Recruitment

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4 Reasons to Incorporate Social Responsibility into Your University’s Student Recruitment Strategy

June 1, 2016


Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility, and social inclusion,  young people today have developed a strong...read_more

Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility, and social inclusion,  young people today have developed a strong...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, News

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