March 6, 2013
Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If used effectively, it can complement (not replace) international fairs and conferences. Social media can be an essential tool that can…
March 1, 2013
Just as classrooms rely on student participation in order to thrive, a college or university website needs student-led content in order to bolster the energy and voice of your overall web branding. In relation to those who visit your website,…
February 27, 2013
Many colleges have adopted a good content creation schedule for their blog and social media by posting at least once a week on their blog, using various tools to monitor trends relevant to their industry, and feeding their social media…
February 26, 2013
Higher Education Marketing is excited to announce that our CEO and Digital Analyst, Philippe Taza, will be speaking at the upcoming Strategic Enrolment Marketing & Management (SEMM) Forum. Philippe will be presenting a workshop on education lead generation and the…
February 25, 2013
The 2013 edition of the Horizon Report has been released and can be downloaded from here. I personally love this report. It is my favourite way to look into the future of technology in higher ed along with the experts…
February 21, 2013
There is a definite rise in creating and sharing more visual content online. According to the Pew’s Internet and American Life Project, 56 percent of internet users create or curate photos or videos online, while 32% do both. This trend…
February 8, 2013
Structure is everything. Granted, the recipe to a great web site contains a lot of different ingredients, including web design and development, content, social media, SEO, analytics…the whole nine yards. But a good foundation will allow these elements to work…
February 6, 2013
Your college already hosts a blog and has already made it the hub of its content sharing online. You are already updating it once or twice a week and are looking for ways to improve your blog without doing some…
February 4, 2013
We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012 and packaged them into an informative and concise eBook.We now present you with Digital Marketing for Higher Ed: Reviewing 2012 Trends…
February 1, 2013
Colleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online needs and expectations. Their strategy usually first focuses on college-created content: branded homepages, program pages, blog posts, etc. But a…
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