Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips - Page 3
Higher Education Marketing

5 Steps to More Enticing Email Marketing for Student Recruitment Pros

January 24, 2018


education marketing email

As of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people around the world communicate. What explains its longevity in a...read_more

As of 2018, email is a remarkable 47 years old – and is still incredibly important to the way people around the world communicate. What explains its longevity in a...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing

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5 Actionable Tips for Following Up on Student Inquiries by Phone

January 17, 2018


follow up on direct student inquiries

When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to devote more attention. Timely and proper follow-up is one of...read_more

When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to devote more attention. Timely and proper follow-up is one of...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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Recruiting International Students from Indonesia

January 10, 2018


international education marketing

As the new year begins, institutions at all levels across the world will be carefully mapping out their plans and goals for 2018, and evaluating the merits of different strategies...read_more

As the new year begins, institutions at all levels across the world will be carefully mapping out their plans and goals for 2018, and evaluating the merits of different strategies...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?

January 3, 2018


education marketing

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple of years. These services offer an immediate, intimate space in...read_more

For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple of years. These services offer an immediate, intimate space in...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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5 Digital Marketing Trends for Schools to Watch Out for in 2018

December 27, 2017


online student recruitment

 One of the most exciting things about working in digital marketing is that the online world is constantly changing and evolving. All it takes is an inspired idea or exciting...read_more

 One of the most exciting things about working in digital marketing is that the online world is constantly changing and evolving. All it takes is an inspired idea or exciting...read_more

CATEGORIES: Blog, Education Lead Generation, Inbound marketing, International Recruitment, News, Online Student Recruitment, Social Media Marketing

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2017’s Best Higher Ed Marketing Holiday Videos!

December 20, 2017


higher ed marketing

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday season, schools around the world have been working hard to...read_more

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday season, schools around the world have been working hard to...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, International Recruitment, News

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The ABCs of Increasing Social Engagement in Your International Student Recruitment Campaigns

December 13, 2017


Global student recruitment

A great strength of social media is that it is a channel designed not only to allow an individual or organization to broadcast a message, but to facilitate dialogue between...read_more

A great strength of social media is that it is a channel designed not only to allow an individual or organization to broadcast a message, but to facilitate dialogue between...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Social Media Marketing

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Facebook Ads for Schools: 7 Weekly Optimization Steps for Your Campaigns

December 6, 2017


social media marketing for schools

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world's largest social network, with over 2 billion users, and...read_more

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world's largest social network, with over 2 billion users, and...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing

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Creating a Language School Digital Marketing Plan

November 29, 2017


language school marketing plan

For language schools hoping to increase enrollment or improve their visibility on the international stage, a strong marketing plan can be the key to success. Marketing plans can help you...read_more

For language schools hoping to increase enrollment or improve their visibility on the international stage, a strong marketing plan can be the key to success. Marketing plans can help you...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, SEO, Social Media Marketing

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Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online

November 22, 2017


higher education marketing

There's no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you can try and convince a person of all the reasons...read_more

There's no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you can try and convince a person of all the reasons...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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