You might not have heard of Australia’s Central University of Technology, but you may soon enough. The school recently released a strange, borderline surreal online ad that has gone viral, generating over 2 million views on YouTube. The video features…
CATEGORIES: Blog
Way back in November 2011, Google came out and told users of its analytics that it would be adding email scheduling and PDF reports to the new version of Google Analytics. As you may recall, these were features of the…
CATEGORIES: Blog
It’s always been a challenge to measure social media, since activity can occur both on and off your college website. Google is hoping to address this problem by releasing a new set of social reports within Google Analytics. These new…
CATEGORIES: Blog
This year’s Horizon Report on Emerging Technology recently identified six technologies that are expected to break into the education mainstream within the next five years. The technologies deemed closest to mainstream adoption? Electronic tablet computing and mobile apps, both of…
CATEGORIES: Blog
As we’ve discussed many times, Search Engine Optimization (SEO) is essential for colleges and universities looking to make the most out of their marketing and recruitment strategies and online presence. However, what is becoming clear is that the quality of…
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Online Universities, a resource for students enrolled in online education programs, has created a handy and in-depth infographic on “How Higher Education Helps the Economy.” Check out the Online Universities infographic: Via: Online Universities Resource What do you think?
CATEGORIES: Blog
With the impending end of the world (just kidding), now’s a good time to get started on your college website’s SEO needs. Three months into 2012, we’ve drafted a search engine optimization checklist to follow for the rest of the…
CATEGORIES: Blog
Things are getting ugly in the ever merging search engine/social media sphere, with news that Yahoo is suing Facebook for allegedly infringing on their advertising, messaging and social networks patents. The allegations claim that Facebook is infringing on patents involving messaging, news feed generation,…
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Much has been said about Google’s controversial changes to its privacy policies, but new data is suggesting that even with these changes, Google remains the leading search engine in the US. A new survey from the Pew Internet and American…
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There has been quite a bit going on in the Facebook world lately, with the social media giant rolling out Timeline and a host of other new features. We’ve posted some Facebook tips for college marketing departments in the past,…
CATEGORIES: Blog
