Higher Education Marketing

Creating Digital Micro-Campaigns Around Your College Events

February 24, 2016


Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the Oxford-Cambridge boat race or the Harvard-Yale football game. Other schools...read_more

Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the Oxford-Cambridge boat race or the Harvard-Yale football game. Other schools...read_more

CATEGORIES: Blog, Education Marketing, Online Student Recruitment, Social Media Marketing

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Announcing HEM’s New eBook: Digital Marketing Solutions for Education Institutions

February 19, 2016


Taking a Look at 2015's Top Trends to Make Recommendations for 2016! To get your school's marketing efforts off to a great start in 2016, the fourth edition of our annual...read_more

Taking a Look at 2015's Top Trends to Make Recommendations for 2016! To get your school's marketing efforts off to a great start in 2016, the fourth edition of our annual...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, News

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6 Ways Language Schools Can Boost Student Recruitment through Social Media

February 17, 2016


Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these referrals are still important, more and more students are taking...read_more

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these referrals are still important, more and more students are taking...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, Online Student Recruitment, Social Media Marketing

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9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student

February 10, 2016


The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s...read_more

The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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6 Online Video Platforms for Improving your School’s Content Marketing

February 3, 2016


Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some form of marketing through video channels is a must when...read_more

Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some form of marketing through video channels is a must when...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation

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6 Ways Your Private School Can Boost Inquiries from Parents Online

January 27, 2016


Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email blasts, newspaper ads, brochures, and billboards. As the marketplace grows more...read_more

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email blasts, newspaper ads, brochures, and billboards. As the marketplace grows more...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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Why Ad Blockers Could Threaten Your Online Student Recruitment Strategy

January 20, 2016


Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow up on the subject of online advertising by looking at...read_more

Last week, we discussed ways to improve click-through rates on your Facebook ads. So this week, we thought we’d follow up on the subject of online advertising by looking at...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing

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6 Ways Schools Can Improve Click-through Rates on Facebook Ads

January 13, 2016


Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and expanding advertising capabilities (including mobile options) make it an ideal social...read_more

Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and expanding advertising capabilities (including mobile options) make it an ideal social...read_more

CATEGORIES: Blog

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4 Types of “ROI Content” Every College Website Should Have

January 8, 2016


More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation,...read_more

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation,...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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How Schools are Using “Video Anthems” to Build their Brand & Engage with Students

December 30, 2015


Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music video anthems to build brand prestige and attract new audiences. When...read_more

Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music video anthems to build brand prestige and attract new audiences. When...read_more

CATEGORIES: Blog

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