Higher Education Marketing

Remarketing in Higher Education Paid Search Campaigns

November 12, 2015


Remarketing (also known as "retargeting") is a student recruitment initiative that many colleges and universities have heard about but few have yet to optimize. It is becoming more popular as...read_more

Remarketing (also known as "retargeting") is a student recruitment initiative that many colleges and universities have heard about but few have yet to optimize. It is becoming more popular as...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Pay per Click

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How to Avoid the Creep Factor in Student Recruitment

November 9, 2015


Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Pay per Click, Web Design and Development

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How Does Your Website Invite Students Into Your School’s Story?

November 4, 2015


Compelling storytelling is not only a pillar of content marketing - it is also a powerful ally in crafting a strong brand identity. When done well and in congruence with...read_more

Compelling storytelling is not only a pillar of content marketing - it is also a powerful ally in crafting a strong brand identity. When done well and in congruence with...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Web Design and Development

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An Intro to Inbound Links for Higher Ed Marketers

November 2, 2015


To compete successfully on the search engines for top rankings, your college or university web team needs to have a solid foundation of SEO best practices in place. On-page SEO...read_more

To compete successfully on the search engines for top rankings, your college or university web team needs to have a solid foundation of SEO best practices in place. On-page SEO...read_more

CATEGORIES: Blog, SEO

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Tips for Better Higher Education Pay-Per-Click (PPC) Marketing

October 27, 2015


As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It is the non-branded search engine queries for specific programs and...read_more

As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It is the non-branded search engine queries for specific programs and...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click

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Visual Storytelling with Instagram’s New Ads for Colleges

October 21, 2015


Instagram Opens Advertising to All Businesses If you've been following the social media trends favouring increasingly mobile and image-based content, it may come as little surprise that photo-sharing mobile app Instagram...read_more

Instagram Opens Advertising to All Businesses If you've been following the social media trends favouring increasingly mobile and image-based content, it may come as little surprise that photo-sharing mobile app Instagram...read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing, News, Social Media Marketing

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A Higher Ed Marketer’s Guide to Email Lead Nurturing

October 19, 2015


Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation

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8 Essential Marketing Steps of Launching A New College Program

September 30, 2015


Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many...read_more

Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many...read_more

CATEGORIES: Blog, Education Marketing

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5 Essentials of a Successful Inbound Marketing Strategy

September 23, 2015


Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Marketing, SEO, Social Media Marketing

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Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator

September 16, 2015


The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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