Higher Education Marketing

Are In-Depth Articles in Your Higher Ed Content Strategy?

December 27, 2013


You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back in August 2013 to Google search engine results pages (SERPs), in an effort to provide a new type of content…read_more

You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back…read_more

CATEGORIES: Blog, Content Development, SEO

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The Year in Higher Education Marketing: Trends of 2013

December 24, 2013


It’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have seen significant change driven by a combination of social, cultural, political, economic and technological factors. Many industries are facing challenges…read_more

It’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have…read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Social Media Marketing

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KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN FOR YOUR COLLEGE

December 19, 2013


Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help you make sense of these changes in a higher ed context to better leverage them for your college’s social media…read_more

Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Retention Strategies for Online Distance Education

December 17, 2013


Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses). While vastly expanding access to higher education with flexible and often innovative instructional methods, a major concern for this new…read_more

Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses).…read_more

CATEGORIES: Analytics, Blog, Content Development, Conversion Optimization, International Recruitment

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Conducting cohort analysis with Google Analytics

December 11, 2013


Cohort analysis, sometimes referred to as longitudinal analysis, focuses on the behavior of cohort groups (a group of people who share similar characteristics or behavior) within a predefined timespan. For a web intelligence team, cohort analysis usually involves clustering web…read_more

Cohort analysis, sometimes referred to as longitudinal analysis, focuses on the behavior of cohort groups (a group of people who…read_more

CATEGORIES: Analytics, Blog

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The Potential of Gamification for Student Recruitment

December 10, 2013


As admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond traditional website and social media development. Innovative digital engagement tools have exponentially expanded student recruitment opportunities in only a few…read_more

As admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Web Design and Development

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An Intro to Pay-Per-Click Marketing for International Student Recruitment (A Free 20 minute Webinar on Dec 12, 2013)

December 9, 2013


On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will present a 20 minute webcast, entitled, “An Introduction to Pay-Per-Click Marketing for International Student Recruitment”. The webinar is FREE. Click here to…read_more

On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will…read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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Our Questions and Answers Page: Ask Us Anything!

December 6, 2013


Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social media accounts are usually abuzz with activity that keeps us pretty busy. Sometimes a little too busy, in fact, to…read_more

Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social…read_more

CATEGORIES: Blog, Education Marketing

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Keeping Up With Social Media – Latest Changes and What They May Mean for Your College

December 4, 2013


Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help you make sense of these changes in a higher ed context to better leverage them for your college’s social media…read_more

Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help…read_more

CATEGORIES: Blog, Social Media Marketing

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Google+ for Student Recruitment

December 3, 2013


About a year ago we shared a blog post with some great tips about getting your college started on Google+ for its student recruitment opportunities. At that time, surveys showed only 9 percent of college admissions officers had embraced the…read_more

About a year ago we shared a blog post with some great tips about getting your college started on Google+…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, SEO, Social Media Marketing

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