January 28, 2013
Responsive Web Design (RWD) has been a growing trend in web design over the past couple of years. As more colleges and universities are adopting RWD practices and seeing its benefits, people in higher ed are jumping into the conversation.…
January 25, 2013
Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement we hear about when speaking with higher ed marketers. Every school is a bit different in its approach to online…
January 18, 2013
If not well managed, social media can be very time-consuming. Even if your college or university is active on a limited number of social media platforms, building and maintaining the necessary community can easily take several hours out of your week, thus…
January 16, 2013
There is much debate among analytics gurus about the real value of monitoring the activity of your website visitors in real time. Naysayers will tell you it’s anecdotal information, it’s not statistically significantly, its monitoring not reporting and ultimately you…
January 8, 2013
According to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for “blog” that started in 2009. Also, with over 88 million blogs and over 20…
January 4, 2013
Competition for real estate on your high priority web pages is always a major challenge for web managers at post-secondary institutions. You know what I mean. I goes something like, “Why can’t my announcement of the Biology Department’s Graduate Seminar…
December 26, 2012
Ok, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The” top 20, given the subjective nature of holiday greetings. Regardless, I have attempted to provide as balanced a survey as possible, and…
December 19, 2012
In a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach to digital marketing was “analytics-driven“. His pursed lips and annoyed stare told me that what he heard was unhelpful techno-speak…
December 10, 2012
Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest return on investment is key to meeting your institution’s enrollment objectives. You rely on your experience and your team’s expertise to make…
December 5, 2012
The value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the most cost-effective SEO activities to increase your visibility online. Starting a blog may be quite daunting if you do not…
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