Higher Education Marketing

HEM Presents Student Recruitment for the Mobile Generation at the NACC-CCO Conference

April 28, 2014


On Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC) and Career Colleges Ontario (CCO) 2014 Annual Conference in Ottawa, Ontario. Higher Education Marketing CEO, Philippe Taza will present the…read_more

On Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC)…read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, News

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How Colleges can Maximize LinkedIn’s New Features


As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking to social media to compare educational offerings. Over the past year, professional social network LinkedIn has made prominent strides towards…read_more

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking…read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Improving Higher Ed Social Media Campaigns with #Hashtag Tracking

April 24, 2014


Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array of social networks and tools it can be hard for colleges to stay on top of it all. Let’s look…read_more

Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Mobile Search Strategies for Student Recruitment

April 15, 2014


As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report by Zinch and Uversity, 97% of teenaged U.S. prospective students…read_more

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing, Web Design and Development

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Infographic – Mobile Apps in Higher Education Marketing

April 10, 2014


Colleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but what is the best way to improve these mobile experiences? Students have expressed a strong preference for apps, which should…read_more

Colleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but…read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Mobile Marketing, Web Design and Development

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PPC for International Student Recruitment

April 8, 2014


Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek the diverse perspectives that come with multiculturalism while ensuring that…read_more

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, SEO

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How To Follow Through After Student Marketing Events

April 4, 2014


This is the third in a series of three blog posts by Dave Sage, providing practical strategies for managing effective outbound student marketing events, such as student fairs. This week’s post offers practical advice for following through on education lead…read_more

This is the third in a series of three blog posts by Dave Sage, providing practical strategies for managing effective…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment

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How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed

April 1, 2014


College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to build a strong social media presence that communicates their brand…read_more

College and university web marketers understand that they have to publish high quality, relevant and original content for their sites…read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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Higher Education Presidents with Social Media Presence

March 26, 2014


Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand. These are just some of the reasons why 100% of schools have embraced social media marketing to some extent. While…read_more

Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand.…read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Social Media Marketing

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6 Ways to Get Better Conversion Results from your Higher Ed Website

March 24, 2014


Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways  to accomplish that and get better conversion results.  1)      Know what you…read_more

Each page on your higher ed website has a job to do. I think we can also all agree that…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing

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