Higher Education Marketing

Leveraging the Power of YouTube for Student Marketing Initiatives

May 15, 2014


When it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much as YouTube is. It’s a shame, because the social community on YouTube is one of the largest and most active…read_more

When it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Recruiting International Students with Multilingual Microsites

May 13, 2014


In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet enrollment goals while expanding campus diversity. As student mobility has increased, so has the global competition to attract these students…read_more

In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, Web Design and Development

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Summary and Comments on Google’s Education Search Analysis Q1 2014

May 9, 2014


Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the report’s highlights, along with a few comments and a bit…read_more

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at…read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, Pay per Click

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Marketing your School’s Summer Programs

May 7, 2014


This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs, which are a great way to attract students to your institution that might not have otherwise attended in the regular…read_more

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs,…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, International Recruitment, Web Design and Development

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Best Higher Ed Visual Campaigns on Facebook and Instagram

April 30, 2014


In case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to engage with your audience these days. Visual multimedia has taken over the internet – look no further than social media…read_more

In case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to…read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Social Media Marketing


Understanding Mobile Device User Behavior – A Survey and Report

April 29, 2014


Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been convinced of this yet you should take a look at this recently released “Mobile Behavior Report” from ExactTarget. It reports on…read_more

Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been…read_more

CATEGORIES: Blog, Mobile Marketing

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HEM Presents Student Recruitment for the Mobile Generation at the NACC-CCO Conference

April 28, 2014


On Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC) and Career Colleges Ontario (CCO) 2014 Annual Conference in Ottawa, Ontario. Higher Education Marketing CEO, Philippe Taza will present the…read_more

On Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC)…read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, News

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How Colleges can Maximize LinkedIn’s New Features


As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking to social media to compare educational offerings. Over the past year, professional social network LinkedIn has made prominent strides towards…read_more

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking…read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Improving Higher Ed Social Media Campaigns with #Hashtag Tracking

April 24, 2014


Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array of social networks and tools it can be hard for colleges to stay on top of it all. Let’s look…read_more

Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array…read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Mobile Search Strategies for Student Recruitment

April 15, 2014


As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report by Zinch and Uversity, 97% of teenaged U.S. prospective students…read_more

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing, Web Design and Development

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