Higher Education Marketing

6 Ways Schools Can Improve Click-through Rates on Facebook Ads

January 13, 2016


Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and expanding advertising capabilities (including mobile options) make it an ideal social...read_more

Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and expanding advertising capabilities (including mobile options) make it an ideal social...read_more

CATEGORIES: Blog

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4 Types of “ROI Content” Every College Website Should Have

January 8, 2016


More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation,...read_more

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation,...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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How Schools are Using “Video Anthems” to Build their Brand & Engage with Students

December 30, 2015


Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music video anthems to build brand prestige and attract new audiences. When...read_more

Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music video anthems to build brand prestige and attract new audiences. When...read_more

CATEGORIES: Blog

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5 Strategic Essentials of Student Recruitment Blogging

December 16, 2015


The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium has taken on a life of its own, to the...read_more

The drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium has taken on a life of its own, to the...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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5 Steps to Writing Irresistible PPC Ads for Student Recruitment

December 9, 2015


Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient means of raising your profile online, and generating quality student...read_more

Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient means of raising your profile online, and generating quality student...read_more

CATEGORIES: Blog

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The Rise and the Fall of the Stealth Applicant

December 2, 2015


Traditionally students had to make themselves known during their college search process - in fact, it was the only way to, firstly, get general information from an institution, and secondly,...read_more

Traditionally students had to make themselves known during their college search process - in fact, it was the only way to, firstly, get general information from an institution, and secondly,...read_more

CATEGORIES: Blog, Education Marketing

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Focusing on Faculty to Improve Student Recruitment

November 26, 2015


As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

As higher education has become increasingly influenced by market forces, there has been a greater focus on meeting perceived student expectations for employability and delivering a tangible return on investment....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Social Media Marketing

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How Recent Changes to LinkedIn Groups Affect your College or University’s Alumni Groups

November 19, 2015


LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just how broadly adopted they are used in higher ed check...read_more

LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just how broadly adopted they are used in higher ed check...read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Social Media Marketing

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Remarketing in Higher Education Paid Search Campaigns

November 12, 2015


Remarketing (also known as "retargeting") is a student recruitment initiative that many colleges and universities have heard about but few have yet to optimize. It is becoming more popular as...read_more

Remarketing (also known as "retargeting") is a student recruitment initiative that many colleges and universities have heard about but few have yet to optimize. It is becoming more popular as...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Pay per Click

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How to Avoid the Creep Factor in Student Recruitment

November 9, 2015


Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Pay per Click, Web Design and Development

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