Higher Education Marketing

Influencing the Influencer: Connecting with the Parents of Prospective Students

May 26, 2014


Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey of Admitted Students”,  it was reported that over 60 % of prospective students responded that their parents were the most…read_more

Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey…read_more

CATEGORIES: Blog, Content Development, Education Marketing

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It’s Time for Higher Ed to Plan the Move to Universal Analytics

May 20, 2014


About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to May 2014 and Universal Analytics is now officially out of…read_more

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications…read_more

CATEGORIES: Analytics, Blog, Web Design and Development

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Leveraging the Power of YouTube for Student Marketing Initiatives

May 15, 2014


When it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much as YouTube is. It’s a shame, because the social community on YouTube is one of the largest and most active…read_more

When it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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Recruiting International Students with Multilingual Microsites

May 13, 2014


In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet enrollment goals while expanding campus diversity. As student mobility has increased, so has the global competition to attract these students…read_more

In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet…read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, Web Design and Development

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Summary and Comments on Google’s Education Search Analysis Q1 2014

May 9, 2014


Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the report’s highlights, along with a few comments and a bit…read_more

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at…read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, Pay per Click

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Marketing your School’s Summer Programs

May 7, 2014


This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs, which are a great way to attract students to your institution that might not have otherwise attended in the regular…read_more

This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs,…read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, International Recruitment, Web Design and Development

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Best Higher Ed Visual Campaigns on Facebook and Instagram

April 30, 2014


In case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to engage with your audience these days. Visual multimedia has taken over the internet – look no further than social media…read_more

In case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to…read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Social Media Marketing


Understanding Mobile Device User Behavior – A Survey and Report

April 29, 2014


Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been convinced of this yet you should take a look at this recently released “Mobile Behavior Report” from ExactTarget. It reports on…read_more

Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been…read_more

CATEGORIES: Blog, Mobile Marketing

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HEM Presents Student Recruitment for the Mobile Generation at the NACC-CCO Conference

April 28, 2014


On Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC) and Career Colleges Ontario (CCO) 2014 Annual Conference in Ottawa, Ontario. Higher Education Marketing CEO, Philippe Taza will present the…read_more

On Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC)…read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, News

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How Colleges can Maximize LinkedIn’s New Features


As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking to social media to compare educational offerings. Over the past year, professional social network LinkedIn has made prominent strides towards…read_more

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking…read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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