Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips - Page 49
Higher Education Marketing

3 Steps to Turn Your Institution’s Social Media Traffic Into Leads

July 25, 2011


Your institution is present on all major social media avenues, yet you fail to see results in lead conversion and wonder how you can make sure that your efforts are...read_more

Your institution is present on all major social media avenues, yet you fail to see results in lead conversion and wonder how you can make sure that your efforts are...read_more

CATEGORIES: Education Lead Generation, Social Media Marketing

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Google’s New Malware Warning System

July 19, 2011


Google has taken the next step in the search engine war by introducing a new anti-malware warning system. The search behemoth will now alert its users whenever a particular strain of...read_more

Google has taken the next step in the search engine war by introducing a new anti-malware warning system. The search behemoth will now alert its users whenever a particular strain of...read_more

CATEGORIES: Blog

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Webinar: How to Configure Google Analytics to Optimize your College’s Marketing Initiatives

July 6, 2011


Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled "How to Configure Google Analytics to Optimize your College's Marketing Initiatives", the webinar highlighted education marketing best practices, including how...read_more

Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled "How to Configure Google Analytics to Optimize your College's Marketing Initiatives", the webinar highlighted education marketing best practices, including how...read_more

CATEGORIES: Analytics, Education Marketing, Newsletter

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Analytics Marketing for Schools: The Importance of Personas

July 4, 2011


What sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to accomplish on your website? The first phase of any analytics-driven...read_more

What sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to accomplish on your website? The first phase of any analytics-driven...read_more

CATEGORIES: Analytics, Blog

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Why Your School Needs to go Mobile

June 30, 2011


source 2012 is expected to be the year smart phones and tablet computers will take over laptops. A recent survey shows that 98 per cent of students already own a cell...read_more

source 2012 is expected to be the year smart phones and tablet computers will take over laptops. A recent survey shows that 98 per cent of students already own a cell...read_more

CATEGORIES: Blog, Mobile Marketing

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What is your Community College’s Share of Social Media Voice?

June 21, 2011


Using social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if you are not doing it, and doing it well, your...read_more

Using social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if you are not doing it, and doing it well, your...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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IBM Smart Cloud for Education: Taking Recruitment Solutions Into the Cloud?

June 9, 2011


IBM announced last week the launch of a new cloud computing suite, the IBM Smart Cloud for Education. Based on its “Watson” brain technology (famous for winning the famous quiz show...read_more

IBM announced last week the launch of a new cloud computing suite, the IBM Smart Cloud for Education. Based on its “Watson” brain technology (famous for winning the famous quiz show...read_more

CATEGORIES: Blog, Education Lead Generation

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Aligning Education Marketing to Specific Programs

May 30, 2011


In the last edition of the Higher Education Marketing newsletter, we discussed the importance of using both branded and non-branded keywords when trying to generate traffic from search engines. In...read_more

In the last edition of the Higher Education Marketing newsletter, we discussed the importance of using both branded and non-branded keywords when trying to generate traffic from search engines. In...read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing

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Analytics-Driven Marketing for Colleges and Universities

April 19, 2011


Analytics-driven marketing can remove the guesswork from your school’s marketing. More and more prospective students use the Internet to find programs and schools, which means that colleges and universities need to...read_more

Analytics-driven marketing can remove the guesswork from your school’s marketing. More and more prospective students use the Internet to find programs and schools, which means that colleges and universities need to...read_more

CATEGORIES: Analytics, Education Marketing

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Branded and Non-Branded Keywords for SEO

April 11, 2011


As we have often discussed, keyword research is an absolutely necessary part of the SEO process. It is imperative for schools to make sure they have selected the best possible...read_more

As we have often discussed, keyword research is an absolutely necessary part of the SEO process. It is imperative for schools to make sure they have selected the best possible...read_more

CATEGORIES: Analytics, Blog, SEO

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