Higher Education Marketing

4 Simple Time Management Tips for Education Lead Generation Campaigns

September 14, 2016


higher education marketing

Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...read_more

Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, Social Media Marketing

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Declutter Your Digital Space: 4 Development Suggestions to Make Your School’s Website More Intuitive

September 7, 2016


higher ed marketing

While there are many excellent design examples out there, the sad truth is that the websites of universities and other educational institutions don’t generally have a great reputation. The combination...read_more

While there are many excellent design examples out there, the sad truth is that the websites of universities and other educational institutions don’t generally have a great reputation. The combination...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

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Pokemon Go & 4 Other Augmented Reality Tools to Transform Your Student Recruitment

August 31, 2016


education lead generation

Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented reality app based on the popular anime franchise has taken...read_more

Love it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented reality app based on the popular anime franchise has taken...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing

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3 Key Areas to Update, Upgrade, and Upscale Your School’s SEO Strategy

August 24, 2016


higher education marketing

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

CATEGORIES: Blog, Mobile Marketing, Online Student Recruitment, SEO

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4 Exciting Ways to Personalise Your Online Student Recruitment Activities

August 17, 2016


Education Marketing

As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...read_more

As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, Web Design and Development

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5 Digital Strategies to Improve Your Student Retention

August 10, 2016


student engagement and retention

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...read_more

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur - such as within the first six months of year one,...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing, Student retention

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7 Steps to More Relevant & Actionable Student Personas

August 3, 2016


higher education content strategy and development

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment

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Why Iran Could Be the Next Big Market for International Student Recruitment

July 25, 2016


international student recruitment

Should Iran now be considered a major market for student recruitment? With a growing, intelligent and highly motivated student population, and the recent easing of trade sanctions and government restrictions...read_more

Should Iran now be considered a major market for student recruitment? With a growing, intelligent and highly motivated student population, and the recent easing of trade sanctions and government restrictions...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment

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5 Steps to Creating a Unique & Impactful School Brand

July 20, 2016


branding for schools

What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Online Student Recruitment

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How “Education Hubs” are Impacting International Student Recruitment

July 13, 2016


international student recruitment

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, News

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