Higher Education Marketing

A Higher Ed Marketer’s Guide to Email Lead Nurturing

October 19, 2015


Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation

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8 Essential Marketing Steps of Launching A New College Program

September 30, 2015


Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many...read_more

Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many...read_more

CATEGORIES: Blog, Education Marketing

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5 Essentials of a Successful Inbound Marketing Strategy

September 23, 2015


Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to what exactly constitutes a successful inbound marketing strategy. It is...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Marketing, SEO, Social Media Marketing

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Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator

September 16, 2015


The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!

September 14, 2015


This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at least 5000 attendees from Sept. 15-18. EAIE is a non-profit organization...read_more

This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at least 5000 attendees from Sept. 15-18. EAIE is a non-profit organization...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment

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Thriving in the New Normal: How Higher Ed is Embracing Technological Change

September 11, 2015


At Higher Education Marketing, we've long been trumpeting the rapid pace of technological change and helping schools manage the transition. By now, educational institutions are well aware that the industry...read_more

At Higher Education Marketing, we've long been trumpeting the rapid pace of technological change and helping schools manage the transition. By now, educational institutions are well aware that the industry...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing, Social Media Marketing

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Driving Lead Generation with SEO in Higher Ed

September 8, 2015


Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to effective lead generation tactics will produce more prospective student leads. Image...read_more

Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to effective lead generation tactics will produce more prospective student leads. Image...read_more

CATEGORIES: Blog, Education Lead Generation, SEO

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Tell Your Brand Story & Attract New Students with Social Media Contests

September 1, 2015


On the surface, social media contests may seem like just a fun way to entertain your school communities online. However, when strategically designed and implemented, they are an incredibly effective...read_more

On the surface, social media contests may seem like just a fun way to entertain your school communities online. However, when strategically designed and implemented, they are an incredibly effective...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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Stemming Summer Melt and Improving Admissions Yield with Social Media

August 27, 2015


Not so long ago, students that had been accepted to a college or university might expect a phone call, an invitation to an open house and perhaps some brochures or...read_more

Not so long ago, students that had been accepted to a college or university might expect a phone call, an invitation to an open house and perhaps some brochures or...read_more

CATEGORIES: Analytics, Blog, Mobile Marketing, Social Media Marketing

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Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?

August 21, 2015


Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just...read_more

Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News

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