Higher Education Marketing

Mobile Search Strategies for Student Recruitment

April 15, 2014


As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report by Zinch and Uversity, 97% of teenaged U.S. prospective students…read_more

As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, Social Media Marketing, Web Design and Development

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Infographic – Mobile Apps in Higher Education Marketing

April 10, 2014


Colleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but what is the best way to improve these mobile experiences? Students have expressed a strong preference for apps, which should…read_more

Colleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but…read_more

CATEGORIES: Blog, Branding and Web Design, Mobile Marketing, Web Design and Development

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PPC for International Student Recruitment

April 8, 2014


Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment targeting to the potentially lucrative international student market. Institutions seek the diverse perspectives that come with multiculturalism while ensuring that…read_more

Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment…read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment, Mobile Marketing, Pay per Click, SEO

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How To Follow Through After Student Marketing Events

April 4, 2014


This is the third in a series of three blog posts by Dave Sage, providing practical strategies for managing effective outbound student marketing events, such as student fairs. This week’s post offers practical advice for following through on education lead…read_more

This is the third in a series of three blog posts by Dave Sage, providing practical strategies for managing effective…read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment

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How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed

April 1, 2014


College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to build a strong social media presence that communicates their brand…read_more

College and university web marketers understand that they have to publish high quality, relevant and original content for their sites…read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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Higher Education Presidents with Social Media Presence

March 26, 2014


Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand. These are just some of the reasons why 100% of schools have embraced social media marketing to some extent. While…read_more

Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand.…read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Social Media Marketing

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6 Ways to Get Better Conversion Results from your Higher Ed Website

March 24, 2014


Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways  to accomplish that and get better conversion results.  1)      Know what you…read_more

Each page on your higher ed website has a job to do. I think we can also all agree that…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing

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How to Maximize your ROI from Student Fairs

March 20, 2014


This is the second in a series of three blog posts by Dave Sage, providing practical strategies for managing effective outbound student marketing events, such as student fairs. Last week’s post discussed tips for integrating online techniques into outbound initiatives…read_more

This is the second in a series of three blog posts by Dave Sage, providing practical strategies for managing effective…read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, International Recruitment, Social Media Marketing

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Integrating Online Techniques with Outbound Student Marketing Events

March 13, 2014


This is a first in a series of blog posts by Dave Sage on how to integrate online techniques with your travel schedule. Despite the leaps and bounds made with internet technology over the years, direct marketing – such as…read_more

This is a first in a series of blog posts by Dave Sage on how to integrate online techniques with…read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Social Media Marketing

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Could Snapchat be the Next Big Trend in Student Marketing?

March 10, 2014


Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t a constant challenge to stay on top of the latest trends. It sometimes seems like a giant game of tag,…read_more

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t…read_more

CATEGORIES: Blog, Branding and Web Design, Education Marketing, Mobile Marketing, Social Media Marketing

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