Higher Education Marketing

Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?

August 21, 2015


Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just...read_more

Why buy a whole album when you can just download the one or two songs you really want from iTunes? Why subscribe to a whole TV channel when you can just...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News

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4 Marketing Tactics To Help Convert More Student Leads Into Registered Students

August 19, 2015


The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their...read_more

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

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Rebranding Your School Successfully

August 14, 2015


Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any organization, instantly conveying to consumers an intangible identity that differentiates...read_more

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any organization, instantly conveying to consumers an intangible identity that differentiates...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing

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4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment

August 12, 2015


Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers abandon their shopping carts at the checkout. Some of the top reason...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing

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PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use

August 6, 2015


In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours...read_more

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some of the latest “augmented reality” trends in education marketing. Campus tours...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment

August 4, 2015


There is considerable debate in the online marketing world these days about the merits of short vs long form PPC landing pages. Depending on who you are talking to or...read_more

There is considerable debate in the online marketing world these days about the merits of short vs long form PPC landing pages. Depending on who you are talking to or...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Pay per Click

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WhatsApp With Your Mobile Student Recruitment?

July 22, 2015


For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last year for the astronomical sum of $22 billion in cash,...read_more

For most non-millennials, the first time instant messaging app WhatsApp appeared on their radars was when Facebook purchased it last year for the astronomical sum of $22 billion in cash,...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Mobile Marketing, Social Media Marketing

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Google Analytics Made Easy: A Crashcourse for Education Marketers

July 16, 2015


During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to measure their digital marketing efforts. Given the tremendous capacity of...read_more

During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to measure their digital marketing efforts. Given the tremendous capacity of...read_more

CATEGORIES: Analytics, Blog, Education Marketing

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HEM’s Blog is 5 years old, and boy, have things changed!

July 6, 2015


The last 8 years has been a very exciting period of growth for our company, beginning as a one man shop in a shared office, to the present, where we...read_more

The last 8 years has been a very exciting period of growth for our company, beginning as a one man shop in a shared office, to the present, where we...read_more

CATEGORIES: Blog, Education Marketing, News

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An Intro to Mobile Geo-fencing for Higher Ed Marketers

June 29, 2015


Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the marketplace continues to expand and marketers make more efforts to...read_more

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the marketplace continues to expand and marketers make more efforts to...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing

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