Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips - Page 8
Higher Education Marketing

How “Education Hubs” are Impacting International Student Recruitment

July 13, 2016


international student recruitment

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, News

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4 Ways Your School Can Connect Better With Millennials

July 6, 2016


millennial student recruitment

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...read_more

The millennial generation has occupied a special place in public discourse of late. We are increasingly preoccupied with the sheer enormity of this generation (the largest so far), as well...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Social Media Marketing

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Promoting a Really Small College? 6 Key Angles for Your Content Strategy

June 29, 2016


content strategy for student recruitment

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...read_more

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Online Student Recruitment, Social Media Marketing

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How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students

June 22, 2016


content strategy for student recruitment

Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations of all kinds strive to make more meaningful connections with...read_more

Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations of all kinds strive to make more meaningful connections with...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students

June 15, 2016


student recruitment strategies

From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions secured on the golf course, at corporate cocktails, and of...read_more

From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions secured on the golf course, at corporate cocktails, and of...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News

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Tips for Promoting Blended Learning to Recruit the “Unreachable” Student

June 8, 2016


recruiting non-traditional students

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment, News, Online Student Recruitment

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4 Reasons to Incorporate Social Responsibility into Your University’s Student Recruitment Strategy

June 1, 2016


education marketing

Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility, and social inclusion,  young people today have developed a strong...read_more

Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility, and social inclusion,  young people today have developed a strong...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, News

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7 Signs Your Website is Sabotaging Student Recruitment

May 25, 2016


The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their online recruitment strategies this year. Specifically, the report looks at...read_more

The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their online recruitment strategies this year. Specifically, the report looks at...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns

May 18, 2016


online student recruitment

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to look very different this week. As of May 16, LinkedIn...read_more

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to look very different this week. As of May 16, LinkedIn...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Online Student Recruitment, SEO, Social Media Marketing

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“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME

May 11, 2016


content strategy for student recruitment

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re much more likely to invest in it, understand it, and retain...read_more

CATEGORIES: Blog, Content Development, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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