Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips - Page 9
Higher Education Marketing

HEM is Presenting a Special Google Analytics Workshop at ICEF North America in Toronto!

May 6, 2016


international student recruitment

We’re excited to announce that as part of the ICEF North America Workshop in Toronto next week, Higher Education Marketing (HEM) will be presenting a special pre-seminar workshop on Google...read_more

We’re excited to announce that as part of the ICEF North America Workshop in Toronto next week, Higher Education Marketing (HEM) will be presenting a special pre-seminar workshop on Google...read_more

CATEGORIES: Analytics, Blog


How the Latest Instagram & Twitter Newsfeed Changes Affect Your School’s Social Media Marketing Strategy

May 4, 2016


higher education social media marketing

The ever-changing landscape of social media marketing seems to be shifting once again, with two major players announcing changes to their newsfeeds that could have far-reaching repercussions for marketers. February...read_more

The ever-changing landscape of social media marketing seems to be shifting once again, with two major players announcing changes to their newsfeeds that could have far-reaching repercussions for marketers. February...read_more

CATEGORIES: Blog, Social Media Marketing

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Marketing Automation: 3 Routes to Smarter Student Recruitment

April 27, 2016


automating student recruitment

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment, Social Media Marketing

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Don’t Miss Our Exclusive CBIE Webinar Next Friday: “How Digital Marketing Can Help You Reach and Recruit More International Students”

April 25, 2016


international student recruitment

We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital Marketing Can Help You Reach and Recruit More International Students”...read_more

We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital Marketing Can Help You Reach and Recruit More International Students”...read_more

CATEGORIES: Blog, International Recruitment

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Using Your School’s Academic Research to Transform Your Content Marketing Strategy

April 20, 2016


Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate student in Cambridge in the 1960s when he helped prove...read_more

Universities have been the site of some the greatest discoveries in human history. Stephen Hawking was working as a graduate student in Cambridge in the 1960s when he helped prove...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students

April 13, 2016


mobile student recruitment

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...read_more

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Online Student Recruitment

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Social Media Marketing in China for Student Recruitment

April 6, 2016


international student recruitment

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and increasing openness to westernized education, the number of students studying...read_more

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and increasing openness to westernized education, the number of students studying...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, Social Media Marketing

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Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?

March 30, 2016


international student recruitment

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...read_more

We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making across the globe. The survey collected responses from 7,153 students applying...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment

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Recruiting Students Abroad with International SEO

March 23, 2016


international SEO for schools

In 2014, 274,439 students from China enrolled in Universities in the US. Enrollment from Brazilian students increased by 22.2%, helped in no small part by the Brazilian government, who spearheaded...read_more

In 2014, 274,439 students from China enrolled in Universities in the US. Enrollment from Brazilian students increased by 22.2%, helped in no small part by the Brazilian government, who spearheaded...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, SEO

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Recruiting Students from Latin America: Market Trends & Digital Tactics

March 16, 2016


recruiting students from Latin America

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Pay per Click, Social Media Marketing

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