Higher Education Marketing

HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!

January 30, 2017


Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, SEO, Social Media Marketing, Web Design and Development

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Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns

January 11, 2017


Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Pay per Click, SEO, Social Media Marketing

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4 Simple Time Management Tips for Education Lead Generation Campaigns

September 14, 2016


Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...read_more

Online student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of creative ideas to improve lead generation for their institution. The...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, Social Media Marketing

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4 Exciting Ways to Personalise Your Online Student Recruitment Activities

August 17, 2016


As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...read_more

As digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online retail sites like Amazon and eBay offer recommendations based on...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, Web Design and Development

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Recruiting Students from Latin America: Market Trends & Digital Tactics

March 16, 2016


Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the world’s most important markets for international student recruitment. And they’re...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Pay per Click, Social Media Marketing

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Remarketing in Higher Education Paid Search Campaigns

November 12, 2015


Remarketing (also known as "retargeting") is a student recruitment initiative that many colleges and universities have heard about but few have yet to optimize. It is becoming more popular as...read_more

Remarketing (also known as "retargeting") is a student recruitment initiative that many colleges and universities have heard about but few have yet to optimize. It is becoming more popular as...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Pay per Click

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How to Avoid the Creep Factor in Student Recruitment

November 9, 2015


Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Pay per Click, Web Design and Development

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Tips for Better Higher Education Pay-Per-Click (PPC) Marketing

October 27, 2015


As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It is the non-branded search engine queries for specific programs and...read_more

As the student post-secondary search moves increasingly online, competition is heating up among colleges and universities to get noticed. It is the non-branded search engine queries for specific programs and...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click

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Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment

August 4, 2015


There is considerable debate in the online marketing world these days about the merits of short vs long form PPC landing pages. Depending on who you are talking to or...read_more

There is considerable debate in the online marketing world these days about the merits of short vs long form PPC landing pages. Depending on who you are talking to or...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Pay per Click

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PPC for Student Lead Generation: Search vs. Display?

June 17, 2015


Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets of many college or university marketing departments. It really does...read_more

Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets of many college or university marketing departments. It really does...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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